2018 CX Marketing Summit – Available Presentations

 

 

HALL 1 AVAILABLE PRESENTATIONS

Plenary

09:05

Gartner Keynote: The role of Marketing in the CX
Julian Poulter, Research Director, Gartner
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09:25

Cordery Case Study: GDPR Fake News Live – Separating The Fact From The Fiction
Jonathan Armstrong, Partner, Cordery
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09:45

Capgemini Case Study: Loyalty Deciphered – How Emotions Drive Genuine Engagement
Gagandeep Gadri, Vice President, Capgemini
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10:05

Cranfield University School of Management Case Study: Market Segmentation – The Bedrock of Profitable Customer Experience
Dr Malcolm McDonald, Professor of Marketing, Cranfield University School of Management
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CX Analytics for Marketing

11:00

Secret Escapes Case Study: Digital Advertising in the Machine Age
Rumyana Miteva, Head of Search, Secret Escapes
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11:20

Disruption, Destruction or Indifference?
Chris Hall, Commercial Director, Network Research
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11:40

IDC Case Study: Is Marketing Adopting a CX Orientation? IDC Market Research with European Marketers reveals surprising truths
Gerry Brown, Research Director, IDC
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The Multichannel Customer Journey Part One

12:20

Marketing Today: Why does this all seem so hard?
Nick Worth, CMO, Selligent Marketing Cloud
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12:40

Bupa Case Study: Getting the Experience right, by design
Anna Wilcox, Head of Customer Experience, Bupa
Machaela Shepherd, Customer Experience Manager, Bupa
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The Multichannel Customer Journey Part One

16:50

Stop Thinking Channels and Start Thinking Journeys
Rob Janes, Sales Director, Thunderhead
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HALL 2 AVAILABLE PRESENTATIONS

Artificial Intelligence, IOT and Robotics

12:20

Using conversational AI to deliver the ultimate experience
Andy Peart, Chief Marketing and Strategy Officer, Artificial Solutions
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Voice of the Customer

14:00

The Survey is Dead… A Survival Guide for CX
Claire Sporton, SVP – CX Innovation, Confirmit

Customer Loyalty and Personalisation

15:20

Scorch Agency Case Study: How Psychology can Improve Design and Content Marketing
Giuseppe Caltabiano, Chief Strategist, Scorch Agency
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15:40

St Giles Hotel Group Case Study: Customer Engagement Through Employee Choice, Delivering the St Giles Experience
Darrell Murphy, Director of Training and Health and Safety, St Giles Hotel Group
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Customer Data & Intelligence including GDPR

16:30

Marks and Spencer Case Study: Will the general data protection regulation enable a data aware mindset?
Guy Johnson, Head of Data Governance, Marks and Spencer

16:50

Samsung Case Study: The Era of The Omnipresent Experience
Amy Vetter, European CX NPS Insights Manager, Samsung
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