2019 CX Marketing Summit Available Presentations

 

plenary and HALL 1 AVAILABLE PRESENTATIONS

plenary keynotes

09:10

The Future of Marketing is Bright – A view by Professor Malcolm McDonald
Malcolm McDonald, Professor of Marketing, Cranfield University School of
Management
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10:00

Unlocking your Hidden Experience to Drive Value (£)
Colin Shaw, CEO & Founder, Beyond Philosophy
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Understanding the Customer – Part One

11:00

Restoring Trust and Rewarding Customer Evangelism
Katherine Brown, Head of Marketing, So-Sure
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11:20

How do Retailers, from Printemps to Carrefour, Drive ROI from their CX and Voice of the Customer Programmes
Douglas Mancini, Vice President Sales EMEA, Critizr
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11:40

From “Rebuilding Trust” to “Managing Distrust”
Lucian Camp, Principal, Lucian Camp Consulting
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Understanding the Customer – Part Two

12:40

CX Fixer-upper: How a Listening Audit could hold the Key to Renovating your Programme
Phil Durand, Director, Customer Experience Management, Confirmit
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Multichannel Customer Journey

14:25

Oxfam Case Study: Go Multichannel…Or go Home
James Sutton, Audience Planner, Oxfam
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analytics for marketing

16:10

Harrison Clark Rickerbys Case Study: The Value of Using Technology Smartly, Not Smart Technology
Elaine Haines, Business Development & Marketing Director, Harrison Clark Rickerbys Ltd
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16:10

Funding Options Case Study: Neither Art nor Science: The Craft Behind an Effective Marketing Strategy
Will Pickering, Digital Marketing Manager, Funding Options
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16:10

Darlington Building Society Case Study: Influencing Business Performance by Refreshing a Traditional Brand
Caroline Darnbrook, Director of Products and Marketing, Darlington Building Society
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HALL 2 AVAILABLE PRESENTATIONS

Future of Brand Marketing

11:00

Deltatre Case Study: Understanding the Customer: How Customer Insight can drive Success in Streaming Entertainment
Janis Thomas, Marketing Director, Deltatre
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Future of Marketing Technology

12:00

Unilever Case Study: The Future of Marketing is…Complicated
Charlie Clinton, Data & Digital Innovation Manager, Unilever
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12:20

Osborne Clarke Case Study: Lights, Camera, call to Action: How to Create an In-house TV Studio and the Unexpected Benefits it can Bring
Hayley Brooksbank, Head of Communications and Brand, Osborne Clarke LLP
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Content Marketing

14:00

Hearst UK Case Study – From Print to Media
Sophie Wilkinson, Head of Editorial Operations, Hearst UK
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Trust and Transparency in a Digital Era

15:00

Searcys Case Study: Marketing Guide to Survival in the High Street Jungle
Anna Fenten, Head of Brand, Marketing and Communications, Searcys
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15:20

Touch Financial Case Study: Putting Customer Experience at the Centre of your Brand
Richard Leader, Head of Digital, Touch Financial
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15:40

The Future of Customer Engagement
Tim Bond, Head of Insight, DMA
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Customer Loyalty and Personalisation

16:30

Valpak Case Study: Importance of Brand Identity in Going Digital – A Corporate Responsibility
Josela Renardson, Marketing Manager, Valpak
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16:50

St Giles Hotel Case Study: Inspired Joy – Enhancing Guest Experience with the Human Touch
Abigail Tan-Giroud, CEO, St Giles Hotel
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17:10

Canford School Case Study: Daring to be Digitally Different
Philippa Scudds, Director of Marketing and Communications, Canford School
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