Thought leadership

By Elizabeth Akass, Editor, Engage Business Media

The 2019 CX Marketing Industry Report has been a delight to put together as we have had the fantastic opportunity to speak with experts from industry-leading brands excelling in the CX Marketing space and share their insights.

This issue includes:

  • so-sure: Paving the way for a new insurance norm   (pp. 8-9)
  • Oxfam: Implementing the golden rule of marketing   (pp. 10-11)
  • Twitter: Leveraging the world’s largest focus group   (pp. 14-15)
  • Unilever: Improving customer experience through meaningful content   (pp. 17-18)
  • Searcys: The art of making a restaurant a destination   (pp. 20-21)
  • Canford School: Daring to be digitally different   (pp. 24-25)

Martin Hill-Wilson’s Chair Report from the CX Marketing Summit, recent news stories from the world of CX Marketing, and feedback from delegates who attended the event are also included in this report.

We hope you find this issue informative, interesting, and helpful!