Industry executives share their 2021 predictions across marketing, advertising, and mobile after what has been a turbulent year…

“Smart brand marketers looking to get ahead in 2021 must deliver the right offerings and messages to consumers in places they are already engaging with brands. Take in-store grocery shopping for example. Consumers make decisions about the products they buy and the brands they support every time they step inside a grocery store.

nd in 2021, this is one place consumers will frequent. Brand marketers need to leverage ‘last mile’ impressions delivered in-store, at the moment of greatest potential impact to sway a purchase.

The brands that do this are going to stay relevant in the new year.”

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