AMAZON’S 20TH BIRTHDAY BASH FOR PRIME CUSTOMERS ONLY launched out of Founder Jeff Bezos’ home garage in 1995. Originally to be called (as in Abracadabra), Bezos quickly changed to Amazon after his lawyer misheard ‘cadaver’.

During its first month, Amazon received orders from 45 countries worldwide as well as 50 states in the US. Amazon now operates internationally and includes customer reviews, 1-Click shopping, personalised recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, Fire TV, and Amazon Echo as some of the products and services they have pioneered.

To celebrate its upcoming 20th birthday, Amazon has announced Prime Day on July 15th. The global shopping event, which will offer more deals than Black Friday is exclusive to existing members of Amazon Prime.

Amazon Prime, an annual membership programme for £79 a year, launched in the UK in 2007 offering members one-day Delivery on over 10 million items. Additionally, members of Prime have access to unlimited streaming of more than 15,000 movies and TV episodes, free secure, unlimited photo storage in Amazon Cloud Drive with Prime Photos and access to more than 800,000 books to borrow with the Kindle Owners’ Lending Library.

New and existing Prime members will be able to shop thousands of Lightning Deals, six popular Deals of the Day and receive unlimited fast, free delivery. Members in UK, US, Spain, Japan, Italy, Germany, France, Canada and Austria will find deals starting at midnight, with new deals starting as often as every ten minutes.

“We’re offering Prime members thousands of deals on Prime Day. In fact, in the UK we are offering more than double the number of deals that we offered last Black Friday,” said Christopher North, Managing Director at Amazon UK.