News

Focus On

Mike Borrelli, Senior Product Owner at Henkel takes us on a journey ‘behind the scenes’ at Henkel. He explores how Henkel “attracts and delights B2B customer using MarTech”.

With a global presence in 78 countries, Henkel’s goal is to establish meaningful relationships with their audiences. Mike goes on to explain how their audiences are; consumer, professional, small enterprise, medium enterprise and large enterprise.

Henkel initials to connect consumers with their brands are:

  • Live events
  • Webinars
  • AI Chatbots
  • On-line conferences

As Henkel must run multiple pilots in parallel, Mike explores how they harmonize customer and business needs.

If you like this content, check out our upcoming events in the Marketing industry > https://engagecxmarketing.com/events/

You may also like...

Keep Up To Date - Subscribe To Our Email Newsletter Today

Get the latest industry news direct to your inbox on all your devices.

We may use your information to send you details about goods and services which we feel may be of interest to you. We will process your data in accordance with our Privacy Policy as displayed on our parent website https://ebm.media