Focus On

Mike Borrelli, Senior Product Owner at Henkel takes us on a journey ‘behind the scenes’ at Henkel. He explores how Henkel “attracts and delights B2B customer using MarTech”.

With a global presence in 78 countries, Henkel’s goal is to establish meaningful relationships with their audiences. Mike goes on to explain how their audiences are; consumer, professional, small enterprise, medium enterprise and large enterprise.

Henkel initials to connect consumers with their brands are:

  • Live events
  • Webinars
  • AI Chatbots
  • On-line conferences

As Henkel must run multiple pilots in parallel, Mike explores how they harmonize customer and business needs.

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