B2B Engagement

Shot in the arm as Jagermeister and Yoti deliver responsible online alcohol sales

Speciality spirit Jägermeister and Yoti and are promoting responsible alcohol sales online with digital identities. Individuals can now use the Yoti app to prove their age when buying age-restricted products on the new www.jagershop.co.uk. As a result, Jägermeister will accept debit card payments on its online shop for the first time. Age verification is a […]

RingCentral to expand customer engagement portfolio with acquisition of Connect First

RingCentral a leading provider of enterprise cloud communications and collaboration solutions, today announced that it has entered into a definitive agreement to acquire Connect First, a cloud-based outbound/blended customer engagement platform for midsize and enterprise companies. Connect First’s platform is deployed by customers such as the ASPCA, Carnival Cruise Line, Party City, PBS, United Way, and Business […]

Rihanna takes father to court in trademark dispute

Singer Rihanna has taken her father to court in the US, accusing him of exploiting her name to further his entertainment business. She claims her father, Ronald Fenty, and his business partner have falsely suggested that she is connected to their firm, Fenty Entertainment. Their conduct has misled the public and hurt her Fenty brand, […]

Williams Lea Tag acquires Popcorn Global

Williams Lea Tag, the leading independent global marketing activation partner, has announced the acquisition of Popcorn Global, an end-to-end shopper marketing activation partner based in Melbourne, Australia, and operating across the Asia, North America and Europe. Popcorn Global is a design-led shopper marketing activation provider with end-to-end innovative retail design and prototyping capabilities including expertise […]

Digital technology defined as tipping point for sports revenue growth

A new report by Tata Communications examining the commercial transformation of sports identifies 2019 as a defining tipping point for the global sports industry, with digital technology innovation set to kick-start a new era of unprecedented commercial growth for broadcasters, rights holders and sports organisations. The “Show Me the Money!” report[1] – featuring insights from […]

Gillette faces backlash over #MeToo advert

A Gillette advert which references bullying, the #MeToo movement and toxic masculinity has split opinion online. The razor company’s short film, called Believe, plays on their famous slogan “The best a man can get”, replacing it with “The best men can be”. The company says it wants men to hold each other “accountable”. Some have […]

Start-up Bird backs down in electric scooter legal row

A scooter firm has apologised after issuing a journalist with legal threats over a blogpost about its scooters. Start-up Bird offers electric scooters in around 40 US cities, which are hired via an app. Bird accused Cory Doctorow of copyright infringement for linking to a forum about a device which enables abandoned scooters, bought at […]

Festive season on the high street: The winners and the losers

Many of the UK’s largest shopping chains have reported Christmas sales and it’s a very mixed picture. While the trade body for shops, the British Retail Consortium, said it’s been the worst Christmas for retailers in 10 years, some shops have had a relatively good festive period. “Retail is facing the most disruption it’s ever faced,” […]

Amazing Amazon becomes world’s most valuable public company

Amazon, formed 25 years ago, has eclipsed Microsoft to become the world’s most valuable listed company. The online giant was worth $797bn (£634bn) when the US stock market closed on Monday after rising 3.4% and moved past Microsoft, valued at $789bn. Jeff Bezos, the founder of Amazon, is the world’s wealthiest man, with riches of […]

UK retailers wasting two million hours every week on competitor price checking

UK retailers are wasting almost two million hours every working week due to ineffective competitor price-checking processes, according to a research report. The findings were published in a white paper by pricing and automation specialist, Omnia Retail, which questioned 150 UK retail businesses on the scope and efficacy of their pricing strategies. They show that companies are needlessly spending […]