Blog Squad

Oxfam: Implementing the golden rule of marketing

By Elizabeth Akass, Editor, Engage Business Media Oxfam, a globally renown aid and development agency founded in 1942, has recently undergone a company restructure to transform its relationship with supporters. Oxfam, a confederation of 20 independent charitable organisations focusing on the alleviation of global poverty, partners with around 90 countries around the world, and at […]

Searcys: The art of making a restaurant a destination

By Elizabeth Akass, Editor, Engage Business Media Searcys explains how, 172 years after the brand was founded, it continues to progress and develop to maintain its brand truth of quality, service, and craft. Searcys was established in 1847 by John Searcy, a confectioner and pastry chef working for the Duke and Duchess of Northumberland. He […]

so-sure: Paving the way for a new insurance norm

By Elizabeth Akass, Editor, Engage Business Media so-sure explains how it has broken the mould in the realm of insurance and developed a brand based on ease, trust, transparency, and prioritising the customer. Traditionally, insurance companies haven’t always provoked the most positive reactions from customers; in 2016, so-sure was founded to change this. Its vision […]

Building brand engagement in a post-trust world

Nick Liddell, Director of Consulting Do people need to trust the brands we buy and use? Apparently not. According to this year’s Edelman Trust Barometer report, only 34% of people claim to trust brands, while 53% said they can spot “trust-washing” – Edelman’s newly-coined version of green-washing. This means at least half of us set […]

Martin Hill-Wilson’s Chair Report for our CX Marketing Summit 2019

By Martin Hill-Wilson, Founder, Brainfood Consulting This was the second year of running the event and it proved even more popular judging by the packed rooms and refreshment zone. I thought the range of speakers and topics especially strong this year. So, a quick nod to Steve Hurst for all the great work he does […]

Customer Experience Pays

By Jamie Thorpe, Deputy Managing Director of CX, Insights Division at Kantar Brands will thrive if they can deliver a great customer experience. Getting it right means being rigorous and delivering on the marketing promise. A great customer experience is something to be treasured. After all, we have them all too fleetingly with so many […]

Building Digital Trust

By Paul Carse, CTO, FirstHomeCoach Big Tech creates a climate of distrust In an era of Big Tech harvesting people’s data for their own gain, consumer suspicion around how companies such as Google, Amazon and Facebook are using their personal information continues to grow. Recent research conducted by Dentsu Aegis Network and Oxford Economic found […]

Shared Services Connected Ltd reflect on winning big at our awards last year

By Rachel Summers, Director of Operational Excellence and Business Transformation, Shared Services Connected Ltd Allow us to introduce ourselves! We are a relatively young shared service centre and we are a joint venture between the Cabinet Office and Sopra Steria. We provide back office service for a number of large government departments. The size and […]

The International Engage Awards: The Global Maker of Award-winning Brands

By Elizabeth Akass, Editor, Engage Business Media The annual International Engage Awards celebrates the successes of our community of industry-leaders across a variety of sectors. The 2019 event marks the fourth year of the awards, and will host a record number of 20 categories, covering all aspects of customer and employee engagement, including the new […]

Why Mental Health Awareness Week Matters

by Elizabeth Akass, Editor, Engage Business Media Mental Health Awareness Week is an increasingly notable week in the year, running from 13th to 19th May in 2019. Started by the Mental Health Foundation in 2001, it is a pinnacle annual week for businesses, schools, and communities to normalise opening dialogues and reducing stigma around the […]