Blog Squad

An integrated customer experience is a top business priority

Konstantin Selgitski is chief marketing officer at Apifonica.  He joined Apifonica more than three years ago to head up the company’s international business division.  His career spans more than 15 years, with experience in successfully defining, implementing and managing both marketing and IT projects across the tech, media, FMCG, entertainment and banking sectors. By 2028, recent research […]

Leading UK publisher TI Media Selects Selligent Marketing Cloud to Power Digital Experiences for more than 40 Publications

LONDON and SAN JOSE, Calif. – March 6, 2019 – B2C marketing automation company Selligent Marketing Cloud today announced that leading UK publisher TI Media (formerly Time Inc. UK) has chosen the company to support multi-channel marketing automation efforts to create quality content that entertains and fuels the passions of millions of consumers every day. […]

Top 5 CX habits for 2019: Listen to more voices, combine more sources

By Claire Sporton, SVP, Customer Experience Innovation, Confirmit Did the recent burst of unseasonal sunny weather trick you into thinking that it was already summer? Did you wonder where the year was racing away to and how you were going to find the time to put your Customer Experience Resolutions into practice? Never fear – […]

Nike: today’s most admired brand with students

How the global sporting giant points to the engagement ideal: the right product and content, communicated the right way to the right audience By Rashid Ajami, CEO and founder of Connectt There are over two million students in higher education in the UK – it’s a diverse community, one that includes international, postgraduate, those that […]

Inclusive digital design: a vital component for customer service

To be attributed to Hilary Stephenson, managing director of user experience (UX) agency, Sigma, which focuses on inclusive design for people of ranging abilities across the UK. Great online experience is – naturally – a key facet of any customer-facing business. From booking healthcare appointments and controlling our central heating to ordering a taxi or […]

Marketing vs the internet – who will come out trumps?

Richard Foster, UK managing director, LiveRamp In today’s digital age, the internet continues to evolve, adapt and develop at a rapid pace to keep up with consumer demand. This has meant that the marketing industry has been left struggling to keep up. Marketers have had no choice but to digitalise, clambering onto social media in […]

Top 5 CX habits for 2019: Focus on Innovation and Action

By Claire Sporton, SVP, Customer Experience Innovation, Confirmit Can you believe we are well into February already? Have you recovered from the inevitable round of 2019 kick-off and planning meetings? Are you back in the swing of things? Jolly good. Now, onto more important matters – how many New Year’s Resolutions have you managed to […]

5 ways to balance profit with purpose

By Noel Quinn, Chief Executive, HSBC Global Commercial Banking Influencers of many kinds gathered in Davos again recently to discuss the problems our world faces. More than ever, they looked to business to come up with solutions. Several world leaders dropped out of 2019’s World Economic Forum, but this wasn’t the only reason why attention […]

How can customer centricity truly become a reality in 2019?

2019 will be the year that marketers focus on enabling journeys, not dictating them, in order to bring customer centricity to the fore Less talk, more action in 2019 2018 was the year the Marketing and CX communities talked extensively about the importance of putting the customer first. 2019 will be the year that this […]