Blog Squad

Why Mental Health Awareness Week Matters

by Elizabeth Akass, Editor, Engage Business Media Mental Health Awareness Week is an increasingly notable week in the year, running from 13th to 19th May in 2019. Started by the Mental Health Foundation in 2001, it is a pinnacle annual week for businesses, schools, and communities to normalise opening dialogues and reducing stigma around the […]

Time goes fast – when you’re trying to stay compliant

By Shane Lewis, Information Security Manager, Semafone. The EU GDPR has been in play for almost a year now and while the scare stories have diminished and the panic has subsided, it’s important that organisations do not become complacent. The principles of the regulation should be fundamental for companies and government bodies handling customer data, […]

Top five CX habits for 2019: Continuously re-think!

By Claire Sporton, SVP, Customer Experience Innovation at Confirmit Summer is coming…! Or that’s what the weather forecasters promise. Hopefully you have started planning ahead for either a staycation or an expedition abroad. Either way, there is still time to hone the last of the five CX habits that CX Leaders have demonstrated lead to […]

Take direct mail to its full potential

by Paul Sumner, Communications Director at Go Inspire Group What does truly effective marketing look like? And how many marketers are taking the time to find an answer? It is all too easy to assume that traditional media channels are obsolete, especially as mass email send-outs can be rapidly designed and cheaply dispatched at the […]

Top 5 CX habits for 2019: Focus on fostering a customer-centric culture

By Claire Sporton, SVP, Customer Experience Innovation, Confirmit Thank goodness for British Summer Time! Hopefully you have adapted to the loss of an hour and have adjusted any of your remaining analogue clocks to the right time. With the added daylight, there really is no reason not to fine tune your Customer Experience Resolutions for […]

An integrated customer experience is a top business priority

Konstantin Selgitski is chief marketing officer at Apifonica.  He joined Apifonica more than three years ago to head up the company’s international business division.  His career spans more than 15 years, with experience in successfully defining, implementing and managing both marketing and IT projects across the tech, media, FMCG, entertainment and banking sectors. By 2028, recent research […]

Leading UK publisher TI Media Selects Selligent Marketing Cloud to Power Digital Experiences for more than 40 Publications

LONDON and SAN JOSE, Calif. – March 6, 2019 – B2C marketing automation company Selligent Marketing Cloud today announced that leading UK publisher TI Media (formerly Time Inc. UK) has chosen the company to support multi-channel marketing automation efforts to create quality content that entertains and fuels the passions of millions of consumers every day. […]

Top 5 CX habits for 2019: Listen to more voices, combine more sources

By Claire Sporton, SVP, Customer Experience Innovation, Confirmit Did the recent burst of unseasonal sunny weather trick you into thinking that it was already summer? Did you wonder where the year was racing away to and how you were going to find the time to put your Customer Experience Resolutions into practice? Never fear – […]

Nike: today’s most admired brand with students

How the global sporting giant points to the engagement ideal: the right product and content, communicated the right way to the right audience By Rashid Ajami, CEO and founder of Connectt There are over two million students in higher education in the UK – it’s a diverse community, one that includes international, postgraduate, those that […]