Brands

Amazon marketplace investigated by EU

EU anti-trust regulators have opened an investigation into Amazon after allegations that it misuses “sensitive data” from independent retailers who sell on the online giant’s website. Anti-trust commissioner Margrethe Vestager said she would take “a very close look” at its business practices. The European Commission said it would examine Amazon’s standard contracts with marketplace sellers. […]

M&S defends plastic toy giveaway despite backlash

Marks & Spencer says a controversial giveaway plastic toy campaign will continue despite protests from environment-conscious customers. The retailer is offering miniature replicas of its most popular food items in a promotion called Little Shop. There are 25 of the toys and shoppers get one free for every £20 spent. But some shoppers have taken […]

Netflix shares head south as subscriber take up slows down following price hike

Netflix added fewer paid subscribers than expected in the last three months, with the streaming service blaming price rises. Shares in the company sank 10% after Netflix added 2.7 million new customers worldwide in the April-June period, well below expectations. “Our missed forecast was across all regions, but slightly more so in regions with price […]

Lady Gaga in exclusive Amazon deal to launch beauty range

As an unconventional artist, Lady Gaga is taking the same approach to her new make-up line – by launching it exclusively through Amazon. The Oscar-winning songwriter’s Haus Laboratories will become the first major cosmetics brand to be launched by the online retail giant. The deal means Lady Gaga’s first business venture will have a global […]

Nike ‘Pulls Betsy Ross flag trainer after Kaepernick complaint’

US sportswear giant Nike has pulled trainers emblazoned with an early version of the US flag after a complaint from former NFL star Colin Kaepernick, according to reports. The Betsy Ross flag was used by the American Nazi Party as a symbol. Mr Kaepernick sparked a furore by kneeling at American football games to protest […]

HEALTH INSURANCE MARKETING AND CONSUMER ENGAGEMENT DIFFICULT IN COMPLEX MARKETPLACE

Creating and deploying effective health insurance marketing and consumer engagement plans can be difficult for payers in today’s complex purchasing landscape. Payers must focus on building strong brands, clear messaging, and effective customer outreach that make a company’s offerings stand out in a market filled with competition. How can payers follow best practices from some of […]