Customer behaviour

Analysis of the world’s largest companies reveals growing link between digital marketing and profitability

LEWIS, the global marketing consultancy, today launched its Global Marketing Engagement IndexÔ 2019. The study revealed a clear link between better marketing engagement and bottom-line performance. The agency analyzed the top 300 companies from the Forbes Global 2000 list using a proprietary methodology (LEWIS MET). The study found a significant gap between the margins and […]

Airbnb to list shares next year

The home rentals site Airbnb plans to list on stock exchanges next year, in what is expected to be one of the highest-profile share sales of 2020. One of the earlier so-called sharing economy sites, the Californian firm is facing criticism for hollowing out communities in popular destinations. City governments around the world are exploring […]

Gift card and voucher sales grow despite challenging trading conditions

The UK’s gift card and voucher market has grown by 7.2% year-on-year, according to the latest analysis carried out by the UK Gift Card & Voucher Association (UKCGVA) and KPMG UK. The analysis – looking at sales performance in the first half of 2019 compared to the same period the year before – recorded a […]

M&S may be removed from FTSE 100

The end of an era is looming for Marks and Spencer, with the retail giant expected to be relegated from the FTSE 100 index of Britain’s biggest listed companies on Wednesday. If it is demoted, it will be the first time M&S has not been a FTSE 100 member since the index was launched in […]

Amazon in row with customers over plastic packaging

The US retail giant Amazon has been criticised by customers for increasing its use of plastic packaging. While UK supermarkets and shops try to use less plastic, Amazon earlier this year introduced a new range of padded plastic envelopes for deliveries. One fed-up customer told the BBC: “Amazon shouldn’t be creating more plastic waste.” Amazon […]

UK Shoppers fighting back against online retailers who fail to deliver

UK consumers are fighting back against online retailers that fail to deliver, a new research report into what the UK public expects from retailers when shopping online has found. The report, titled ‘Are online retailers delivering for customers’?, from global commerce services company, PFS, found that more than six in ten (64%) online shoppers say […]

McDonald’s paper straws cannot be recycled

McDonald’s new paper straws – described as “eco-friendly” by the US fast food giant – cannot be recycled. Last year, it axed plastic straws, even though they were recyclable, in all its UK branches as part of a green drive. But the US fast food giant says the new paper straws are not yet easy […]

Aston Martin shares dive as car maker sashes sales forecasts

Shares in Aston Martin have dived more than 20% after the luxury carmaker cut its sales forecasts for 2019. The British firm blamed weaker demand across Europe after sales to dealers in the region fell by almost a fifth in the first half of the year. It now expects to sell 6,300-6,500 cars to dealers […]

Flat-pack houses: Ikea could be building homes

Ikea could be building homes in the UK after a council in the south of England agreed to work with a developer owned by the flat-pack retailer. Worthing Council is considering a deal with BoKlok, owned by Ikea and construction company Skanska, to build up to 162 homes in the seaside town. BoKlok’s homes are […]

Digital natives value bricks and mortar stores more than their parents

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44%) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, Wakefield Research and The Retail Doctor. The global study of 1,200 consumers and 400 retail executives across the U.S., U.K. and […]