Customer Contact (incl BPO)

Four in five senior marketers are ‘data blind’

The vast majority (83%) of senior marketers are struggling to adapt to the volume of data, while 80% of these marketers feel the industry as a whole focuses on too many performance metrics, according to a new global report released today. In partnership with global research company Censuswide, Domo the cloud-based operating system for business, […]

Premier League leads European football to £25bn valuation

The big five European leagues generated a record €15.6bn (£13.8bn) in revenue in 2017-18, a 6% annual increase, according to new figures from Deloitte. It says the European football market is now worth some €28.4bn (£25.1bn). The English Premier League was the market leader, with record revenues of £4.8bn, as five teams competed in the […]

Top direct to consumer brands are local not global

Research into consumer awareness of ‘direct to consumer’ (DTC) brands by Rakuten Marketing reveals four of the top five names are local, UK businesses, putting them ahead of global brands Glossier, Harry’s and Casper. Conducted among 2,000 UK consumers and a further 2,000 in France and Germany, the study proves that despite recent headlines, the […]

Millions lost in ‘celebrity backed scams’

Celebrity influencers are being used to promote crypto-currency and currency trading schemes which turn out to be scams, the City watchdog has warned. These celebrities often have a large following on social media – an opportunity seized on by con-artists to cast a wide net for potential victims. Bogus online trading platforms promise supersized returns, […]

Facebook bets on stars with big Instagram following

Stars with legions of followers on Instagram will soon be able to sell products directly to users using the company’s apps. Facebook, which owns Instagram and Whatsapp, said this week that the future of shopping would depend on content ‘creators’. Hiring influencers to shift goods is nothing new. Royal warrants have been sought after for centuries. They […]

Apple iPhone sales drop at record rate

Sales of Apple’s iPhones fell at their steepest-ever rate during the three months to the end of March but are showing signs of stabilising. The technology giant said revenue from the iPhone dropped by 17% to $31bn. However, Apple chief executive Tim Cook said sales were stronger towards the end of March, including in China […]

Use of #ad more than doubles as influencer transparency grows

Socialbakers has released a comprehensive report on the must-know influencer marketing trends for Q1 2019.  The report, based on the trends of over 12 million Instagram influencers from Q1 2018 through the end of Q1 2019, reflects the state of influencer marketing as well as emerging themes in the influencer industry, which is projected to become a $5-10 billion […]

Follow that: Amazon plans free one day delivery for prime customers

Amazon has promised to cut delivery times worldwide for customers of its Prime service. Amazon Prime is a subscription service offering free delivery and access to Amazon’s TV shows. Members in the US currently receive free two-day delivery, but the plan is to cut that to one day. Prime customers already get free one-day delivery […]

Sainsbury’s-Asda merger blocked by regulator over customer concerns

The proposed merger between Sainsbury’s and Asda has been blocked by the UK’s competition watchdog over fears it would raise prices for consumers. The Competition and Markets Authority (CMA) also said it would raise prices at the supermarkets’ petrol stations and lead to longer checkout queues. Sainsbury’s boss Mike Coupe said the regulator was “effectively taking […]