Customer feedback

Smart speakers and baking tins go into new inflation basket

Question: “Alexa – what is now being used to help calculate the cost of living in the UK?” Answer: “I am.” Smart speakers, such as the Amazon Echo device (or Alexa), have been added to the basket of goods used to measure the movement of prices. These price movements of 700 goods and services are […]

Selfridges to ban sales of exotic skins

Selfridges has said it will ban the sale of exotic animal skins such as alligator, crocodile and python. From February 2020, the luxury London department store will only sell leather from agricultural livestock. The Humane Society International said the move was the “natural next step for a responsible retailer” and would save “countless” crocodiles and […]

Nike most admired brand by students by a country mile

Campus Society, the UK’s largest social network for students has published a ranking of the top ten brands as voted for by the student community across the UK. Nike took the top spot with more than double the votes of its nearest rival, Apple. In an open poll, respondents were asked to name the brands […]

Gucci withdraws jumper from sale after ‘blackface’ racism backlash

Luxury fashion brand Gucci has withdrawn a woollen jumper from sale after the item was criticised for “resembling blackface.” The black “balaclava jumper” covered the lower half of the face and featured a red cut-out around the mouth. The item prompted a backlash on social media by users who claimed the design was offensive. In […]

Retailers told to clean up their act and fast over fake faux fur

Clothing retailers have been told to take immediate action to ensure items they advertise as containing fake fur are not made from real fur. The UK’s advertising watchdog has given them a deadline of 11 February, after which they may face sanctions. Last week the Advertising Standards Authority found online retailer Boohoo had sold a pompom jumper […]

The future is customer engagement says rebranded dotdigital

dotmailer, a leader in customer engagement technology, has today rebranded as dotdigital.  The move reflects the growing strength of the organisation’s wider digital marketing offering and expertise. Alongside the company name change, as of today, dotdigital’s platform will be known as Engagement Cloud, a dedicated best-of-breed platform built to empower brands with the capabilities they […]

Greggs and how it’s vegan sausage stormed social media

In a week of dismal news for retail, shares in Greggs hit an all-time high on the back of some savvy marketing and solid trading figures.It’s a turnaround from the spring when it issued a profit warning after freezing weather dented sales. But it was the launch of a vegan sausage roll that propelled it […]

New survey into content driven marketing shows engagement metrics still secondary

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs. The survey questioned key influencers across advertisers, agencies, media brands […]

Boohoo warned over advertising real fur as fake

Boohoo has been caught advertising a jumper that contained real animal hair as being made with “faux fur”. The Advertising Standards Authority (ASA) upheld a complaint it received about a pom pom jumper being sold by the online retailer. Tests by animal rights charity Humane Society International (HSI) found it contained real fur – likely […]

HSBC

HSBC sparks controversy with ‘not an island’ campaign

HSBC has been criticised for an advertising campaign that claims the UK “is not an island”. The campaign, created by the agency J Walter Thompson, is described as “championing the idea that we are all global citizens amid uncertainty around Brexit”. Thousands of people have reacted on social media, with some claiming the adverts are […]