Customer feedback

Three in four 18 – 34 year olds rate experience over products

A new survey of 1,000 UK consumers from leading retail and shopper marketing agency, Savvy takes a closer look at how UK consumers have been getting involved in live brand experiences, the different types of activity that appeal to them and it also assesses the building blocks of great live campaigns. “The way people consume […]

Big increase in customer personalisation budgets: Capability lagging though

In partnership with  Sitecore®, the global leader in digital experience management software, SoDA has released The SoDA Report On… Global Trends in personalisation, highlighting challenges, and opportunities for global business leaders in digital experience personalisation. The SoDA Report On is a white-paper series spun from the larger annual trend publication, The SoDA Report, used by today’s top agencies and […]

Amazon flooded by fake five star reviews says consumer Watchdog

Online retail giant Amazon’s website is flooded with fake five-star reviews for products from unfamiliar brands, consumer group Which? has claimed. Top-rated reviews on popular items such as headphones, smart watches and fitness trackers were dominated by unknown brands, its probe concluded. Thousands of these were unverified, meaning there was no evidence the reviewer bought […]

Guinness maker Diageo to remove plastic from multipacks

Drinks giant Diageo has announced that it is removing plastic from multipacks of its Irish stout brand Guinness. Plastic ring carriers and shrink wrap will be also removed from packs of Harp, Rockshore and Smithwick’s beers, as part of Diageo’s £16m initiative. The change will be phased in with multi-can packs sold in “100% recyclable […]

Love it or hate it Brits have been loyal to Marmite for over 20 years

Research by Sodexo Engage has found that Marmite is the brand UK consumers have been loyal to the longest, with 78% of Brits preferring Marmite over other brands in the same category. The data also shows that 79% of consumers are likely to recommend the brand to others. Sodexo Engage, specialists in employee and consumer […]

Spurs top of the league… when it comes to social media fan engagement

Social media specialist, Red Hot Penny, has released its analysis, “The Social Scorecard: Sports” which examines how the UK’s top professional sports clubs across football, rugby, cricket, basketball and ice hockey engage with their social media followers. It also looks if they effectively leverage their followings to drive their retail business. While the Premier League, […]

Consumer want delivery updates from brands they shop with not third parties

Independent research from Narvar the post-purchase and loyalty experts, reveals that 60% of consumers are more likely to repeat-purchase from a brand or retailer that communicates with them directly after a sale. When a customer is expecting to hear from the brand or retailer after a sale, but they are passed along to a different […]

Smart speakers and baking tins go into new inflation basket

Question: “Alexa – what is now being used to help calculate the cost of living in the UK?” Answer: “I am.” Smart speakers, such as the Amazon Echo device (or Alexa), have been added to the basket of goods used to measure the movement of prices. These price movements of 700 goods and services are […]

Selfridges to ban sales of exotic skins

Selfridges has said it will ban the sale of exotic animal skins such as alligator, crocodile and python. From February 2020, the luxury London department store will only sell leather from agricultural livestock. The Humane Society International said the move was the “natural next step for a responsible retailer” and would save “countless” crocodiles and […]

Nike most admired brand by students by a country mile

Campus Society, the UK’s largest social network for students has published a ranking of the top ten brands as voted for by the student community across the UK. Nike took the top spot with more than double the votes of its nearest rival, Apple. In an open poll, respondents were asked to name the brands […]