Customer feedback

Retailers told to clean up their act and fast over fake faux fur

Clothing retailers have been told to take immediate action to ensure items they advertise as containing fake fur are not made from real fur. The UK’s advertising watchdog has given them a deadline of 11 February, after which they may face sanctions. Last week the Advertising Standards Authority found online retailer Boohoo had sold a pompom jumper […]

The future is customer engagement says rebranded dotdigital

dotmailer, a leader in customer engagement technology, has today rebranded as dotdigital.  The move reflects the growing strength of the organisation’s wider digital marketing offering and expertise. Alongside the company name change, as of today, dotdigital’s platform will be known as Engagement Cloud, a dedicated best-of-breed platform built to empower brands with the capabilities they […]

Greggs and how it’s vegan sausage stormed social media

In a week of dismal news for retail, shares in Greggs hit an all-time high on the back of some savvy marketing and solid trading figures.It’s a turnaround from the spring when it issued a profit warning after freezing weather dented sales. But it was the launch of a vegan sausage roll that propelled it […]

New survey into content driven marketing shows engagement metrics still secondary

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs. The survey questioned key influencers across advertisers, agencies, media brands […]

Boohoo warned over advertising real fur as fake

Boohoo has been caught advertising a jumper that contained real animal hair as being made with “faux fur”. The Advertising Standards Authority (ASA) upheld a complaint it received about a pom pom jumper being sold by the online retailer. Tests by animal rights charity Humane Society International (HSI) found it contained real fur – likely […]

HSBC

HSBC sparks controversy with ‘not an island’ campaign

HSBC has been criticised for an advertising campaign that claims the UK “is not an island”. The campaign, created by the agency J Walter Thompson, is described as “championing the idea that we are all global citizens amid uncertainty around Brexit”. Thousands of people have reacted on social media, with some claiming the adverts are […]

Mindshare 2019 trends report uncovers pervasive consumer uncertainty

Mindshare’s 5th annual Mindshare Trends Report, which identifies the most pertinent trends for brands in 2019 across tech, culture and media finds searching for control and information, against a backdrop of economic and political uncertainty in the UK market. The report draws on extensive consumer research, conducted by Mindshare’s Futures team over the course of […]

New research unveils the hidden opportunity of customer correspondence

New research has shed fresh light onto the way customers prefer to receive correspondence from their suppliers, confirming the value of functional communications in building customer relationships and revealing changing consumer expectations as technology evolves. The survey of 2000 consumers was conducted by OnePoll on behalf of outsourced communications provider Opus Trust Marketing. It uniquely focuses on account-related communications […]

Black Friday shoppers buying more items but spending less says Barclaycard

UK shoppers on Black Friday have been buying more items but spending less, credit card data suggests. Barclaycard, which processes half of all UK card payments, said that by 15:00 GMT it had seen 10% more transactions from a year earlier. However, the value of spending was down 12% on last year. Separate data suggested […]