Data & Analytics

Talent and skills gap hindering marketing firms says new report

As digital experiences are now at the heart of marketing, marketers are struggling to keep pace with consumer technologies and demands, and a pervasive talent gap continues to derail success. This is the key finding of Perpetual Evolution: The Interplay Of Talent and Technology in the Future Of Marketing, released today from The Economist Group in association […]

Car sales slump deepens industry gloom

Hopes of a big rise in UK car sales in September have been dashed, spreading more gloom about the sector’s health. Sales in what is the industry’s second most important month rose 1.3% from a year earlier, well below the double-digit growth hoped for. In the first nine months of the year, car sales fell […]

WeWork stock market debut in doubt

WeWork’s stock market debut – one of the most hotly anticipated financial events of the year – is in doubt. SoftBank, the Japanese investment firm that owns about 30% WeWork, has reportedly urged the property company to drop its flotation plans. The pressure follows signs that outside investors do not value the much-hyped firm as […]

Google owner Alphabet and Amazon post double digit revenue growth

Google-parent Alphabet and the online retail giant Amazon have both reported a near 20% rise in revenues for the latest quarter. Alphabet said advertisers were spending more on its search and YouTube services. However, Amazon reported profits that were lower than expected, as it invests to speed up delivery times. Both firms are under scrutiny […]

Facebook shares up as fined £5bn over Cambridge Analytica scandal

US regulators have approved a record $5bn (£4bn) fine on Facebook to settle an investigation into data privacy violations, reports in US media say. The Federal Trade Commission (FTC) has been investigating allegations that political consultancy Cambridge Analytica improperly obtained the data of up to 87 million Facebook users. The settlement was approved by the […]

More than seven in ten consumers plan to participate in Amazon Prime day

Periscope® By McKinsey has announced the results of its Amazon Prime Day 2019 pre-event consumer survey. The report, entitled “The Amazon Prime Day Effect: Consumer Anticipation and Excitement Grows in 2019”, found that, this year, consumers in the US, UK, France and Germany plan to spend in more categories and will embrace technologies such as […]

PARTNERSHIP WITH REDPOINT GLOBAL BOOSTS BOND BRAND LOYALTY’S CUSTOMER ENGAGEMENT EXPERIENCES

Bond Brand Loyalty will be able to enhance its customer engagement experiences through a new partnership with RedPoint Global, a leading provider of data management and customer engagement technology. The partnership will provide a unique solution to the market, combining an industry-leading customer engagement hub with a best-in-class enterprise loyalty platform, supporting some of the […]

CLOUD IQ RAISES FUNDS IN MOVE TO DEMOCRATISE DIGITAL MARKETING

Cloud IQ, the commerce optimisation platform has raised a £4m round, including an investment from PayPal. This investment will enable Cloud IQ to democratise digital marketing, enabling businesses of all sizes to deliver dynamic individual user experiences that are beneficial to both consumers and the merchant. Cloud IQ makes ecommerce sites work better without requiring […]