Employee Engagement

Amazon workers strike to coincide with Prime promotion

Amazon workers in a number of European countries are taking industrial action to coincide with the internet retail giant’s Prime promotion event. On Tuesday, thousands of staff at warehouses in Germany will walk out to demand better conditions, joining those taking action in Spain and Poland. Germany is the company’s second biggest market after the […]

Ex WPP boss Sorrell to get up to £19M in bonuses over next four years

Shareholders of advertising giant WPP are expected to approve the payment of up to £19m in bonuses over the next four years to its former chief executive. Sir Martin Sorrell resigned four weeks ago amid allegations of serious personal misconduct which he denied. The BBC understands that around 25% of votes cast at the AGM […]

Nine in ten UK marketers are leading international campaigns

A new study by Rakuten Marketing reveals 89% of UK marketers are now in a position where they are currently managing international campaigns. More than half (55%) are actively managing campaigns across Europe and a further 14% state they are also managing campaigns further afield. While nearly a quarter of marketers are in the privileged […]

Marketers admit more than a quarter of their budget will be wasted on “wrong channels” in 2018

A new study by Rakuten Marketing conducted among over 1,000 marketers from the US, UK, France, Germany and Asia-Pacific (APAC) regions finds marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies. Delving into the changing priorities among global marketers, Rakuten Marketing’s study ‘What Marketers Want from […]

New study reveals the optimum time for organisations to tackle GDPR consenting

SmartFocus has revealed findings that companies trying to reconfirm marketing preferences are at risk of triggering mass unsubscription requests, if they mail in the morning asking customers to make a decision. SmartFocus studied user behaviour in relation to 1.4 billion email marketing messages sent by a subset of aggregated, anonymised customer data from major UK-based […]