Loyalty

Anatomy of the perfect customer loyalty scheme

Leading home and business energy comparison website, Love Energy Savings, has discovered exactly what kind of customer loyalty programme drives customers to return. The company conducted two surveys, one aimed at businesses and one aimed at consumers across the UK, to find out what persuades people to join a store’s loyalty programme. Born from the […]

DRIVING CUSTOMER LOYALTY THROUGH EXPERIENCE

Customer loyalty has never been more crucial to business success than it is in today’s ultra-competitive global marketplace. Brands are increasingly approaching loyalty as a vital business function – examining metrics and tweaking strategies in the tireless battle for market share says Karl Brough. As this battle rages on, customer acquisition costs remain high and […]

TESCO BOOSTS ITS CLUBCARD FOR SUMMER HOLIDAYS

Having listened to its customers Tesco Clubcard Boost is back for August and customers can Boost on all Tesco Direct products. Hundreds of non-food products will be eligible for Boosting in store, including large screen TVs and ipads. It’s also an opportunity for parents to get the kids ready for that important first day at […]

AMAZON’S 20TH BIRTHDAY BASH FOR PRIME CUSTOMERS ONLY

  Amazon.com launched out of Founder Jeff Bezos’ home garage in 1995. Originally to be called cadabra.com (as in Abracadabra), Bezos quickly changed to Amazon after his lawyer misheard ‘cadaver’. During its first month, Amazon received orders from 45 countries worldwide as well as 50 states in the US. Amazon now operates internationally and includes […]

AMAZON DISCOUNTS AND LOYALTY: THE WAY FORWARD?

Following the news that Amazon plans to top Black Friday with its new “Prime Day” loyalty programme for current and new Prime members Ian Horsham, divisional director of promotions and incentives at The Grass Roots Group. Ian focuses on whether it is effective for retailers to offer discounts in order to retain loyal customers, and […]