Amazon promises to find a fix for “creepy” Alexa laugh

Amazon’s Alexa has been letting out an unprompted, creepy cackle – startling users of the best-selling voice assistant. The laugh, described by some as “witch like” was reported to sometimes happen without the device being “woken” up. Others reported the laugh occurring when they asked Alexa to perform a different task, such as playing music. […]

Innovative facial recognition platform set to revolutionise out-of-home advertising

The £20bn Out-Of-Home (OOH) advertising market is now more targeted than ever, thanks to the launch of a new, revolutionary advertising service that can detect the demographic of individual consumers. Bidooh – a transparent, self-service, real-time digital advertising platform – removes much of the guess-work and inflexibility from current OOH media planning by allowing advertisers […]

Gartner says digital business requires growth mindset not just technology

When embarking on a digital business transformation, too often organisations ignore the need to change the mindset of their staff, according to Gartner, Inc. A technology shift that isn’t backed up by a corresponding cultural shift puts the success of a digital business initiative at risk. “For any transformation to be successful, people need to […]

Shopping apps helping mobile to account for half of online sales in Europe

Dedicated shopping apps are driving widespread mobile success for European retailers, according to Criteo’s Q4 Global Commerce Report. The report analyses shoppers’ activities, behaviours and preferences across all devices and browsing environments. The report, which highlights a growing reliance on apps among shoppers, reinforces the “mobile-first” mindset, and will help inform omnichannel commerce marketing strategies […]

New report reveals what gamers really think

The Qutee Gaming Today report, published by the data-led discussion platform Qutee, reveals a gaming community frustrated by stalled innovation and unfair ‘pay to win’ in-game models, but still hugely enthused about their much-loved pastime. While less than a third (31%) of the 1,663 avid gamers who participated feel games are becoming more innovative, 71% still believe that gaming represents value for money. […]

Google Chrome launches default ad-blocker for it’s chrome web browser

Google has launched an ad-blocker for its Chrome web browser that is designed to prevent “annoying” and “intrusive” ads being shown to users. Google announced the move to curtail full-page and auto-playing video ads, among others, last year. The choice of which ads to block will be determined by the Coalition for Better Ads (CBA) […]

Twitter finally posts its first quarterly profit as ad sales rise

Twitter has reported its first quarterly net profit helped by a rise in video advertising sales. The news gave a massive boost to Twitter’s shares which closed 12% up on the day. That was despite the number of people using the social network coming in below expectations. Twitter’s previous failure to make a profit had […]