Thought leadership

Four in five marketers believe they will have ‘complete ownership’ of the CX as soon as 2020

80% of marketers plan to take complete control of their companies’ customer experiences (CX) over the next two years according to new research released by Episerver, the company transforming digital experiences. The research incorporates data from 100 in-house marketers across the UK, examining their views on the future relationship between marketing and CX. The data […]

MPs say fast fashion brands are failing to commit to reducing impact

Fashion retailers JD Sports, Sports Direct and Boohoo, are “failing to commit” to reducing their environmental and social impact, MPs say. Amazon, TK Maxx and Missguided were also described by the Environmental Audit Committee (EAC) as being among the “least engaged” in sustainable fashion and labour market initiatives. The EAC said it was “shocking” the […]

CX disconnect in an ‘experience economy’ is putting business at risk says Dimension Data

Dimension Data, the USD 8 billion global technology integrator and managed services provider for hybrid IT, today revealed the findings of its annual CX Benchmarking Report. It urges organisations to address a “customer experience disconnect” that could lose them business or even jeopardise their chances of survival in competitive markets where consumer loyalty can no […]

Rupert Murdoch asks for permission to merge Times titles

Rupert Murdoch newspapers the Times and the Sunday Times are asking the government for permission to share resources, including journalists, between the two titles. The application to the Department for Digital, Culture, Media and Sport (DCMS) is necessary as legal undertakings were made to keep them separate when he bought them in 1981. The papers […]

MPs fury over Facebook chief Zuckerberg ‘no show’

Politicians from nine countries reacted angrily to the absence of Facebook founder Mark Zuckerberg at a hearing today. The event is part of an unprecedented international inquiry into disinformation and fake news. Richard Allan, Facebook’s vice-president of policy solutions, appeared in Mr Zuckerberg’s place.He said he took responsibility for deciding who appeared at which committee. […]

Facebook documents seized by MPs investigating Cambridge Analytica data breach

A cache of Facebook documents has been seized by MPs investigating the Cambridge Analytica data scandal. Rarely-used Parliamentary powers were used to demand that the boss of a US software firm hand over the details. The Observer, which first reported the story, said the documents included data about Facebook’s privacy controls. Damian Collins, MP, later said […]

New sugar tax has raised £154M in first six months

The new sugar tax on soft drinks has raised £153.8m since it was introduced in April, the government has said. The figure, which covers the period to the end of October, means the tax is on track to raise the estimated proceeds of £240m for the full year. The new tax is applied to soft […]

Forrester unveils its top 10 marketing predictions for 2019 – and beyond

Forrester has unveiled its marketing predictions which focus on a range of topics that matter most to businesses – from data privacy, to technology, to brand and strategy. Please let me know if you would like to see the reports in which these predictions are discussed or would like to speak with our analysts about […]

Budget 2019: Tech Giants face digital service tax

Technology giants will be forced to pay tax on the sales they generate in the UK, under new plans announced in the Budget. Chancellor Philip Hammond plans to introduce a digital services tax from April 2020 following a consultation. He said “established tech giants” will be targeted rather than start-ups. Companies such as Amazon and […]