Knowledge - Insights: Chair Reports

Day 1 Chair’s Report: CX Marketing Summit 2020

By Manuela Pifani, Founder and Managing Director at CXellence

This year I had the pleasure to host Day One of the virtual CX Marketing Summit, broadcasting live from the Engage Business Media studio. The interactive newsroom format delivered the same engaging content as effectively as it did in the traditional venue-based conferences in London, showcasing a feast of inspiring case study presentations, interviews and panel discussions from some of the biggest brands in the global marketing industry. Not surprisingly, this year’s topic was ‘Transforming CX marketing strategies in times of turmoil’, which focused on how the pandemic acted as a catalyst for profound change and brought to life highly relevant examples of how leading organisations emerged in the ‘new normal’.

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Chair Report – CX Marketing Summit 2020 – Manuela Pifani

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