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Poised to bring its Star general entertainment brand to the UK, Disney is readying a suite of original content to satisfy its growing 95 million-strong subscriber base.

Disney is hoping to broaden its appeal among adult audiences by expanding its slate of original content through the UK launch of general entertainment brand Star, as subscribers to the Disney+ streaming platform continue to surge.

Last week, the US entertainment giant announced it had gained 94.9 million subscribers since the launch of Disney+ in November 2019, having already reported a healthy subscriber base of 86 million in December last year.

Read the full article at: www.marketingweek.com

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