Events: Future of Martech – On Demand

Technologies are Innovating and Enabling a New Kind of Creativity

At present, and over the coming years, the marketing function will continue to leverage these technologies and trends of the digital age and begin to increasingly overlap with tools leveraged by other parts of the organisation. The landscape relating to technology in marketing continues to develop and has already grown to encompass sales and service tools as well.

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Future of Martech On-Demand

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Martech originally comprised of marketing software such as marketing automation platforms, social media management and monitoring tools, website, and SEO analytics.

We are in the era of brand experience and customers’ demands are rapidly changing. There has been a seismic shift from campaign-based value to customer-based value, measured largely through the customer experience, and consumers are now exercising control over their data, content they want to consume, and the brands they wish to engage with.

The future is cloud and, for many, the migration to cloud technology is already well underway. Marketers need to think about how they federate their data to create great customer experiences, as the time to align and comply with customers’ needs is more prominent than ever.

• Elsa Coleaux, Marketing Technologist at Deliveroo
• Satya Upadhyaya, Vice President at Citi
• Sorin Patilinet, Global Marketing Insights Director at Mars
• Mona Faris, Regional Portfolio Manager at Johnson & Johnson
• Christina Kelleher, Head of Global Social Media at Bose Corporation
• Cristy Garratt, Head of Digital Video and Social Media at CNBC
• Gregor Young, Marketing Performance and Technology Director at Financial Times
• Yolanda Valery, Head of Digital Engagement at Ocado Group
• Amit Kumar, Head Of Marketing Technology at Photobox
• David Cuen, Director of Content Communities at Booking.com
• Lynzi Ashworth, Head of Digital Marketing at Aon
• Rachel Aldighieri, Managing Director at DMA UK

2021 Hall Chairs

Nicholas Brice

Nicholas Brice

Engage Business Media Guest Editor Click to read more...

2021 Speakers

Elsa Coleaux

Elsa Coleaux

Deliveroo Marketing Technologist Click to read more...
Satya Upadhyaya

Satya Upadhyaya

Citi Vice President - Campaign Optimisation,Marketing Capability & Change Click to read more...
Sorin Patilinet

Sorin Patilinet

Mars Global Marketing Insights Director – Communications Lab Click to read more...
Mona Faris

Mona Faris

Johnson & Johnson Regional Portfolio Manager (Haircare and Skincare) Click to read more...
Christina Kelleher

Christina Kelleher

Bose Head of Global Social Media Click to read more...
Cristy Garratt

Cristy Garratt

CNBC International Head of Digital Video & Social Media Click to read more...
Gregor Young

Gregor Young

Financial Times Marketing Performance & Technology Director Click to read more...
Yolanda Valery

Yolanda Valery

Ocado Group Head of Digital Engagement Click to read more...
Amit Kumar

Amit Kumar

Photobox Head Of Marketing Technology Click to read more...
David Cuen

David Cuen

Booking.com Director of Content Communities Click to read more...
Lynzi Ashworth

Lynzi Ashworth

Aon Head Of Digital Marketing Click to read more...
Rachel Aldighieri

Rachel Aldighieri

DMA Managing Director Click to read more...

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