Technology & Analytics

Gregor Young, Marketing Performance & Technology Director at Financial Times talks with us on implementing a technically equipped future for a platform with over a million subscribers.

At the Financial Times, “technology and data are fundamental to marketing” alongside understanding how to adapt technically intense environments. Gregor allows us to understand that in any business, exploring the technological opportunities out there and how to bring them into the business will aid you in creating the ‘ideal’ Marketing team.

Gregor stresses the importance that at all levels of marketing team, individuals should get closer to the technical data and capabilities in order to fine tune how to navigate it. The future of MarTech is dependent on moving past an internal business split of “we do technology” vs “we don’t”.

The Financial Times have found a customer data platform an important step in their own future of MarTech, as this will allow the use of personalised and relevant marketing to improve the overall customer experience.

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