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New survey finds business leaders embracing AI and edge technologies to improve the CX

The need to seamlessly fuse online and offline experiences and fulfill anytime-anywhere convenience has retail executives concerned about the maturity of their customer experience and supply chain capabilities, according to new research from JDA Software, Inc. The 2019 Retail C-Suite Viewpoint Survey in collaboration with Microsoft, conducted by retail research firm Incisiv, finds that while […]

Domino’s pizza app must be accessible to blind people court rules

Domino’s Pizza has been told its website and app must be made fully accessible to blind people, after losing a legal case in the US. It follows a complaint from a blind customer who said he first struggled to change toppings and then was unable to complete a pizza’s purchase using the company’s iPhone app. […]

Rihanna takes father to court in trademark dispute

Singer Rihanna has taken her father to court in the US, accusing him of exploiting her name to further his entertainment business. She claims her father, Ronald Fenty, and his business partner have falsely suggested that she is connected to their firm, Fenty Entertainment. Their conduct has misled the public and hurt her Fenty brand, […]

New partnership to engage global student community

The ISIC Association, the organisation behind the International Student Identity Card (ISIC), and Campus Society, the UK’s leading social network for students, announce a partnership to expand the Campus Society brand internationally and deliver tailored experiences, offers and services to the global student population. The partnership will result in local versions of Campus Society, integrating […]

No tears at online retailer Boohoo as sales rocket

Sales at Boohoo grew strongly in the last four months of 2018, in another sign that people are choosing online shopping over the High Street. The online fashion retailer, which also owns the PrettyLittleThing and Nasty Gal fashion labels, saw revenues in the four-month period jump 44% to £328.2m. It revised its revenue growth forecast […]

Williams Lea Tag acquires Popcorn Global

Williams Lea Tag, the leading independent global marketing activation partner, has announced the acquisition of Popcorn Global, an end-to-end shopper marketing activation partner based in Melbourne, Australia, and operating across the Asia, North America and Europe. Popcorn Global is a design-led shopper marketing activation provider with end-to-end innovative retail design and prototyping capabilities including expertise […]

Digital technology defined as tipping point for sports revenue growth

A new report by Tata Communications examining the commercial transformation of sports identifies 2019 as a defining tipping point for the global sports industry, with digital technology innovation set to kick-start a new era of unprecedented commercial growth for broadcasters, rights holders and sports organisations. The “Show Me the Money!” report[1] – featuring insights from […]

Gillette faces backlash over #MeToo advert

A Gillette advert which references bullying, the #MeToo movement and toxic masculinity has split opinion online. The razor company’s short film, called Believe, plays on their famous slogan “The best a man can get”, replacing it with “The best men can be”. The company says it wants men to hold each other “accountable”. Some have […]

How can customer centricity truly become a reality in 2019?

2019 will be the year that marketers focus on enabling journeys, not dictating them, in order to bring customer centricity to the fore Less talk, more action in 2019 2018 was the year the Marketing and CX communities talked extensively about the importance of putting the customer first. 2019 will be the year that this […]