Latest posts

New report highlights the changing buying behaviours of digitally savvy customers

A new global research report measuring the impact of technical content on customer experiences highlights the changing buying behaviours of customers The SDL report (Measuring the Increasing Impact of Technical Product Information) highlights a change in searching preferences with more than half (53%) of global customers now consulting manuals, FAQs and technical content to learn […]

New study finds brand loyalty hinges on customer support experiences

A new study found that fast and effective support will be a competitive differentiator for companies looking to win-over digitally transformed customers and employees. According to the study from IDC and Logmein “Support Services as a Competitive Differentiator”, nearly 67% of consumers said that customer satisfaction was more important than price when doing business with […]

‘Disconnected’ retailers would win more business by driving emotional engagement with customers

Traditional loyalty programmes are currently failing to engage consumers; executives and consumers have disconnected views on brands that are driving emotional engagement according to a far reaching new report Capgemini’s Digital Transformation Institute’s report titled “Loyalty Deciphered— How Emotions Drive Genuine Engagement,” seeks to understand the main drivers behind brand loyalty. The report, which surveyed more […]

Five reasons content management platforms can benefit your brand

By Tammy Michalek, Senior Solution Consultant, IO Integration Too often, businesses spend significant amounts of money on content that is used once, or maybe twice at most, before being archived and forgotten about forever. Approaching content in this way is both ineffective and illogical: it’s like ordering a three-course dinner but only eating half of […]

Worldwide server market enjoys rapid growth with cloud leading the way

According to the International Data Corporation (IDC)Worldwide Quarterly Server Tracker, vendor revenue in the worldwide server market increased 19.9% year over year to $17.0 billion in the third quarter of 2017 (3Q17). The server market has strengthened recently after several slow quarters, in which much of the market waited for the Purley and EPYC launches. […]

Six tips for seasonal CX for marketers from Teletech: Moving the needle beyond black

TeleTech Holdings, Inc.  a leading global provider of customer experience, engagement, growth and trust and safety solutions delivered through its proprietary end-to-end Humanify Customer Engagement as a Service offering is focused on helping brands survive and thrive in their customer experience this holiday season, as Black Friday and Cyber Monday post record sales. As holiday shoppers […]