Latest posts

Three in four 18 – 34 year olds rate experience over products

A new survey of 1,000 UK consumers from leading retail and shopper marketing agency, Savvy takes a closer look at how UK consumers have been getting involved in live brand experiences, the different types of activity that appeal to them and it also assesses the building blocks of great live campaigns. “The way people consume […]

Uber shares sink on stock market debut

Uber shares slid to close 7.6% down on their first day of trading, as the highly anticipated share market listing failed to win over investors. Boss, Dara Khosrowshahi, was among those who rang the opening bell of the New York Stock Exchange to begin trading. By the end of the session shares were at $41.51 […]

Shares in vegan burger company sizzle

Shares of vegan burger maker Beyond Meat soared on their Wall Street debut as investors bet on the growing popularity of plant-based foods. The stock closed up 163% on the first day of trading, valuing the California company at close to $3.8bn. Beyond Meat’s shares were priced at $25 each at the start of trading, […]

Big increase in customer personalisation budgets: Capability lagging though

In partnership with  Sitecore®, the global leader in digital experience management software, SoDA has released The SoDA Report On… Global Trends in personalisation, highlighting challenges, and opportunities for global business leaders in digital experience personalisation. The SoDA Report On is a white-paper series spun from the larger annual trend publication, The SoDA Report, used by today’s top agencies and […]

Facebook bets on stars with big Instagram following

Stars with legions of followers on Instagram will soon be able to sell products directly to users using the company’s apps. Facebook, which owns Instagram and Whatsapp, said this week that the future of shopping would depend on content ‘creators’. Hiring influencers to shift goods is nothing new. Royal warrants have been sought after for centuries. They […]

Online political ads need law change says Watchdog

Are the UK’s election laws fit for the era of digital campaigning? The Electoral Commission certainly does not think so. The watchdog has called for a change in the law to make online political adverts show clearly who paid for them. It wants online adverts to carry the same information as printed election material, which […]

Top five CX habits for 2019: Continuously re-think!

By Claire Sporton, SVP, Customer Experience Innovation at Confirmit Summer is coming…! Or that’s what the weather forecasters promise. Hopefully you have started planning ahead for either a staycation or an expedition abroad. Either way, there is still time to hone the last of the five CX habits that CX Leaders have demonstrated lead to […]

Three out of ten CMOs have not invested in CX

Research unveiled today found that 36% of CMOs admit their brand still hasn’t invested in customer experience (CX), despite 88% expecting a focused CX programme to yield long-term customer loyalty and increasing sales over time. The survey of over 100 senior CX professionals from national and international brands of all sizes was carried out by […]

Global sports sponsorship to hit £35bn in 2019

Business spending on sports sponsorship is set to grow by 4% to £35bn globally in 2019, according to a new report. But rights-holders, such as leagues, teams or tournaments, are under-exploiting sponsorship deals, according to research from agency Two Circles. It says that there could be an extra £14bn in revenues being unrealised because of outdated […]