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Half of consumers now actively sign up for personalisation

According to the latest survey from Periscope® By McKinsey, which offers a suite of marketing and sales analytics solutions to help companies achieve sustainable revenue growth, consumers both value and respond to personalisation – when it’s done right. But they won’t tolerate being bombarded with poorly timed, intrusive or irrelevant messages. The research, entitled ‘The […]

Failed Asda bid cost Sainsbury’s £46m

The failed bid to merge with rival Asda cost Sainsbury’s £46m, the supermarket giant has said. In April, a proposed merger between Sainsbury’s and Asda was blocked by the UK’s competition watchdog over fears it would raise prices for consumers. Sainsbury’s said that like-for-like sales growth slowed in the fourth quarter, especially over the Christmas […]

Apple iPhone sales drop at record rate

Sales of Apple’s iPhones fell at their steepest-ever rate during the three months to the end of March but are showing signs of stabilising. The technology giant said revenue from the iPhone dropped by 17% to $31bn. However, Apple chief executive Tim Cook said sales were stronger towards the end of March, including in China […]

Use of #ad more than doubles as influencer transparency grows

Socialbakers has released a comprehensive report on the must-know influencer marketing trends for Q1 2019.  The report, based on the trends of over 12 million Instagram influencers from Q1 2018 through the end of Q1 2019, reflects the state of influencer marketing as well as emerging themes in the influencer industry, which is projected to become a $5-10 billion […]

Google parent alphabet misses sales forecasts

Google’s parent company, Alphabet, saw its shares drop in after-hours trading after the internet giant missed revenue forecasts. Alphabet, which also owns YouTube, reported $36.3bn (£28bn) in sales for the first quarter, below expectations of $37.33bn. Profits also fell during the three months to 31 March. It was impacted by a fine from the European […]

Amazon struggling to stem the tide of fake reviews

Retail giant Amazon is only removing a proportion of a flood of fake and suspicious reviews that risk misleading shoppers into buying poor quality products, a Which? investigation has found. The consumer champion looked at the number of reviews that Amazon removes for popular tech products and found 78,000 that have been removed in the […]

Follow that: Amazon plans free one day delivery for prime customers

Amazon has promised to cut delivery times worldwide for customers of its Prime service. Amazon Prime is a subscription service offering free delivery and access to Amazon’s TV shows. Members in the US currently receive free two-day delivery, but the plan is to cut that to one day. Prime customers already get free one-day delivery […]

Uber aims for $90bn stock market debut

Uber has revealed that it is seeking a valuation of $90bn (£70bn) in its much anticipated stock market flotation. The taxi-app firm has said that its shares will be priced at between $44 and $50 each, with the share issue set to raise about $10bn. As part of the offer it will sell $500m worth of […]