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Do B2B marketers give a FCK about engaging audiences?

By Claire Nash, Group Strategy Director, MomentumABM B2B marketers have a lot to learn from KFC. The chicken chain released its full page “FCK” apology ads to universal acclaim, using humour and self-deprecation to draw the sting from a potentially damaging “fowl-up” in their new supply chain operations. In the process, the company provided an […]

The once mighty Toys R Us slides into administration putting 3000 jobs at risk

Administrators have been appointed to begin “an orderly wind-down” of the UK’s biggest toy retailer following the failure to find a buyer. They said that all 105 Toys R Us stores will remain open until further notice. Joint administrator Simon Thomas said: “Whilst this process is likely to affect many Toys R Us staff, whether […]

Drop in advertising revenues contributes to fall in profits at ITV

ITV has reported a fall in annual pre-tax profit due to “ongoing economic and political uncertainty” in the UK. The UK’s biggest commercial broadcaster said profit in 2017 fell 10% to £500m, with a drop in advertising revenue partly offset by growth in its studios business. ITV shares dropped about 8% in trading on the […]

Innovative facial recognition platform set to revolutionise out-of-home advertising

The £20bn Out-Of-Home (OOH) advertising market is now more targeted than ever, thanks to the launch of a new, revolutionary advertising service that can detect the demographic of individual consumers. Bidooh – a transparent, self-service, real-time digital advertising platform – removes much of the guess-work and inflexibility from current OOH media planning by allowing advertisers […]

Gartner says digital business requires growth mindset not just technology

When embarking on a digital business transformation, too often organisations ignore the need to change the mindset of their staff, according to Gartner, Inc. A technology shift that isn’t backed up by a corresponding cultural shift puts the success of a digital business initiative at risk. “For any transformation to be successful, people need to […]

Levi Strauss to use lasers instead of people to finish jeans

Levi Strauss is ramping up its use of lasers to automate the way its jeans are made. The firm says the new techniques will reduce chemical use and make the way in which jeans are faded, distressed and ripped more efficient. By replacing manual labour with lasers, Levi’s will be able to finish a pair of […]

Amazon buys ‘smart’ doorbell firm in move to improve the way it delivers parcels

Amazon has bought a US firm that makes high-tech doorbells in a move expected to help the online retailer improve how it delivers parcels. Ring makes doorbells that record live videos of customers’ doorsteps, then sends the videos to their smartphones. The doorbell could help Amazon customers trust its new service which lets couriers open people’s front […]