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CMOs Now Stand at the Precarious Intersection of Technology and Marketing

Investing in the right technology – to meet customer demands and deliver the best digital customer experiences – is the priority facing all CMOs today Dayle Hall I’ve said this one thousand times during customer and prospect meetings: every single person within a business is responsible for delivering a consistent and cohesive customer experience across all […]

Huge increase in parcel deliveries as cyber weekend exceeds predictions

A huge rise in delivery volumes processed across the MetaPack delivery platform of 26% year-on-year over Black Friday and the Cyber Weekend, outpaced even the most optimistic predictions made by the company in the run up to the Peak weekend. MetaPack, the global leader in eCommerce delivery technology had expected to see a rise in […]

Why research needs a line on your marketing budget

It is a given that content campaigns perform better when backed up with great research; but while  this form of research delivers a successful one off campaign, it fails to address the strategic issues that marketing agencies should be considering. Jane Hales, Managing Partner at Sapio Research, explains the importance of using exploratory research to […]

Brand Loyalty: Five questions you should be asking to become a brand experience business in 2018

A study by Adobe and Goldsmiths, University of London, found that customer loyalty is changing. Brands used to measure loyalty through recommendation, responsiveness and retention, but digital transformation – both within businesses and the lives of consumers – has changed the way customers choose and engage with brands. Brands must now focus on delivering meaningful […]

A.I. & eCommerce: Will Machines Soon Be Doing the Executive’s Job?

Author: Mali Cohen Denzinger, Personali Artificial Intelligence (AI) is already transforming many industries from the inside out. Retail ecommerce is no different. And, the implications for the technology in the future are just as revolutionary. As an ecommerce executive, striving to differentiate your business by creating highly curated online shopping experiences is a must. Especially, […]

How to build a winning CX strategy

By Damian Miller, MD Retail, Maru/edr The future looks gloomy for UK retailers. A squeeze on consumer spending caused by rising prices and a lack of confidence in the UK economy has seen retail sales decline in recently months – a trend that looks to continue well into 2018. A recent survey, conducted by Maru/edr, […]

What can we learn from negative reviews?

Alan Duncan, Marketing Director, Europe at Trustpilot At Trustpilot we’ve built one of the world’s largest online review communities where customers have left over 30 million reviews on over 180,000 businesses. Obviously these reviews are positive, negative and everywhere in between. The humble online review helps people to share how they feel about their interaction […]

Internet connected toys putting the privacy and safety of children at risks, warns the ICO

The Information Commissioner’s Office has warned that Internet-connected toys and other IoT devices that will be sold during the Christmas shopping season could put the privacy and safety of children at risk. Data protection and privacy issues should be considered as important as personal safety of children while purchasing Internet-connected toys. The Deputy Information Commissioner […]