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Customer loyalty in insurance about more than price

Even when cancelling their policy, price increase is the driver for only 43 per cent of people.  As part of a significant consumer insight exercise, affinity specialist Junction surveyed more than 3,500 insurance customers. The research examined the level of ‘customer effort’ required at various stages in the life of an insurance policy – purchase, […]

Cabinet Office issues social media guidance for civil servants

Have a clear idea of your objectives in using social media, learn the rules of each social media space before engaging, and don't open a channel of communication you can't maintain. These are some of the top tips outlined in the government's newly released social media guidance for civil servants. Authored by the Government Digital […]