Engage CX Marketing
Taking a deep dive into the challenges and opportunities relating to the customer experience (CX). Research shows that the marketing function is playing an increasingly important role in customer experience as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers. Organisations are continually developing strategies designed to understand and deliver consistently on the expectations of their customers. Marketing is central to the success of these strategies, Engage CX Marketing is designed to be the first port of call for marketing executives looking for the tools and techniques needed for customer loyalty, competitive advantage and business success.
Click to view recent event highlights videos …
Win-Win WFM: Best Practices to Make Life Easy for...
How to communicate with the modern employee...
Twitter – Leveraging the world’s largest focus group...
Joe Rice, Twitter
Co-op: How to position the contact centre as a strategic...
Adrian Morley - Co-Op Group
Unilever – Improving customer experience through...
Charlie Clinton, Unilever
Engagement in the Always-on Era: How humans and...
19 June 2019
The Enterprise Guide to Customer Experience...
07 June 2019
2019 CX Marketing Summit Industry Report - Free Download
Missed the summit? Don’t worry – download the latest industry report. These case study led Digital Industry Reports proudly publish the most popular case study presentations from the latest live event, taking the content out of the conference and onto the desks of the industry!
Inside this issue:
- Twitter shares how brands can utilise the platform to create lasting relationship with their customers
- Oxfam explains how its transformed it’s digital relationship with it’s supporters
- So-Sure shares how t is revolutionising the insurance industry by focusing on ease, trust and transparency
- Unilever, Searcys and Canford School share their marketing success stories
Presentation Case Studies
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