Smart phones have now taken over everybody’s pockets. With this, reports have shown that the retail sector is one of the biggest beneficiaries of the tech revolution. It has been shown that in 2016 alone, website traffic owned by retail industries have increased by an outstanding 45.3%. Coming in second is the media and entertainment sector with their 39.2% growth and in third is the travel and hospitality sector with a 34.4% growth in the same year. This was according to Adobe Insight’s report entitled “Best of the Best JAPAC.”
Becky Tasker, Senior Managing Analyst of Adobe Insights said, “As smartphone adoption levels increase, India is on the verge of becoming a digital-first nation. In times like these, where opportunities for digital success are in abundance, the need to constantly evolve or provide value has become vital for brands.” It has been reported that differences between industries are getting wider as people are shifting their focus to different industries. Research has shown that more and more people are using the internet to purchase their necessities thus increasing the traffic to retail websites.
The report has also shown that both large and small brands are starting to utilize social media platforms in promoting their propagandas and products. Twitter, Facebook, as well as Instagram are the forefront runners when it comes to marketing choice for retailers.
With the market growing in social media, retailers are now creating their own strategies to get a fair share of web traffics. Some have adopted these Instagram marketing strategies to make sure that their online retail stores are appealing to customers. “With the growing smartphone’s penetration, consumers are establishing their digital presence and gaining more opportunity to interact with brands. Brands that adopt a mobile strategy and offer a compelling and consistent customer experience are driving better business results and will continue to maintain a lead over the competition,” Tasker added.
Walgreen, a popular retail website, revealed last June 29 that online consumers come from all ages. Their data revealed that almost 20% of their customers are aged 55 and above. This contradicts the stereotype that the younger generations are the only market for online retailers. The International Telecommunication Union in 2015 revealed that about 3.2 billion people, or almost half of the world’s population, would be connected to the internet by the start of 2016; 2 billion of which are predicted to come from developing countries and 89 million from the poorest countries.
This shows a glimpse of the market size of online retailers worldwide. The report was compiled by analysing data from 3,000 websites worldwide, and 10 billion site visits.