Thought leadership

From Facebook to Instagram, and from TikTok to Twitter, the inexorable rise of the use of social media – use accelerated by the pandemic – means that more than half of the world’s population now use social media. 


A new report shows from Hootsuite and We Are Social finds that 3.96 billion people use social media today – that’s approximately 51 percent of the global population. And with a large number of social media companies restricting the use of their platforms to people aged 13 and above, nearly two-thirds (65 percent) of the world’s total ‘eligible’ population now uses social media. Global domination indeed


Worldwide social media user numbers have surged by more than 10 percent over the past 12 months, with an average of more than 1 million people using social media for the first time every day since this time last year. With more than 376 million new users since July 2019, that translates to almost 12 new users every second, suggesting that user numbers are growing even faster today than they were at the start of 2020.


Tom Keiser, CEO of Hootsuite “As expected, the data confirms that we’ve seen huge shifts in social and digital behaviour since COVID-19 lockdowns started around the world. Social media and messenger use has skyrocketed and even digital advertising has been forced to become more adaptive and agile”.


“Our lives are becoming increasingly interwoven with the digital world, and the acceleration of social media use globally is another reflection of this. It’s significant that so many of us are now on social media, using it in a variety of different ways; for news, opinions, information and entertainment; to socialise and, increasingly, to inform purchase decisions,” said Nathan McDonald, global chief executive, We Are Social. “


The impact of social media on our lives will be examined in detail at our Virtual 2020 CX Marketing Summit this autumn. Look forward to seeing you there.

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