Virgin Trains responds to ‘feedback from its people’ and stops selling the daily mail newspaper

Virgin Trains has announced that it has stopped selling the Daily Mail newspaper on its West Coast trains.

A spokesperson for Virgin said it regularly reviewed products sold on its trains, adding that “after listening to feedback from our people” it decided to stop stocking copies of the paper.

A Daily Mail spokesman called the decision “disgraceful”. Last year, stationery chain Paperchase apologised for a promotional giveaway in the Mail following criticism.

The Virgin spokesperson added that when it stocked the paper, which it stopped carrying in November, it only sold one copy for every four trains.

The spokesperson told the BBC that the paper had never been stocked on its East Coast trains under the management of Virgin/Stagecoach.

And Drew McMillan, head of colleague communication and engagement at Virgin, told staff in an internal memo: “Thousands of people choose to read the Daily Mail every day. But they will no longer be reading it courtesy of VT.

“There’s been considerable concern raised by colleagues about the Mail’s editorial position on issues such as immigration, LGBT rights and unemployment.

“We’ve decided that this paper is not compatible with the VT brand and our beliefs.

“We will continue to offer The Times to customers, but we won’t be stocking the Daily Mail for sale or as a giveaway.

“This won’t suit all of our customers or all of our people – it’s certain to draw some criticism. But we’ve listened to many colleagues over the last few months, and we feel that this is the right move to take.”