Zachary FaruqueOneTrust PreferenceChoice™ Offering Analyst Click to read more...
A Marketers Guide: Consent and Personalisation in the Modern Privacy Era
With so many recent and upcoming privacy regulations, marketers need to rethink how they interact with users. How can marketers comply with privacy laws while maximising opt-ins? How has the ecosystem responded to a privacy first world and what technology changes impact marketers? In this session we’ll answer these questions and you’ll learn how to streamline CCPA & GDPR compliance, leverage a transparent user experience to build trust with your audience, and collect first-party data.
- Understand the impact of global privacy regulations on marketers
- Measure your effectiveness in terms of consent collection, opt-ins and other KPIs
- Learn more about how to collect first-party data and the future without third-party cookies