Meghan FlanneryDrift Head of ABM & Campaign Click to read more...
Monique LemieuxDrift Sr. Marketing Operations Manager Click to read more...
Nicholas BriceEngage Business Media Guest Editor Click to read more...
How to Execute Your Account-Based Marketing Strategy: Operationalising Your ABM Program
If you’re a B2B marketer, you’ve probably had conversations around the importance of having an ABM strategy. But you might not have spent as much time discussing how to actually implement an ABM program—to put it into operation and to measure it.
Operationalising your ABM program can be a daunting task, but it’s crucial. Without it, your strategy stays on paper and you’re unable to easily track, measure, and report on the success of your efforts—and unable to achieve your ABM program’s goals.
Join us to discover:
- How to partner with Sales to identify target accounts and create your list for one-to-many, one-to-few, and one-to-one plays
- How to craft ABM campaigns and track your results
- What KPIs to use for measuring and proving success
- Which tech stack will help you drive results