Tim BiddiscombePurple Square Managing Director (EMEA) Click to read more...
Gerry BrownCustomer Lifeguard Chief Customer Rescue Officer Click to read more...
Should I stay or should I go? How established brands decide when to switch marketing automation vendors
The art of Marketing Automation vendor selection and migration boils down to risk management; anticipating issues before they become blockers and solving problems before they hit the critical path of the project. Purple Square share their insights from supporting some of the world’s biggest brands in choosing the right vendor and migrating successfully.
In this webinar you will learn:
- How to choose the right Marketing Automation vendor for your business
- How to evaluate whether you should change vendors or stick with what you have
- What the RFP process is and whether you should use it
- The stages in a migration project