Engage CX Marketing
Taking a deep dive into the challenges and opportunities relating to the customer experience (CX). Research shows that the marketing function is playing an increasingly important role in customer experience as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers. Organisations are continually developing strategies designed to understand and deliver consistently on the expectations of their customers. Marketing is central to the success of these strategies, Engage CX Marketing is designed to be the first port of call for marketing executives looking for the tools and techniques needed for customer loyalty, competitive advantage and business success.
Discover how the future of MarTech is playing an increasingly important role in CX
At present, and over the coming years, the marketing function will continue to leverage these technologies and trends of the digital age and begin to increasingly overlap with tools leveraged by other parts of the organisation. The landscape relating to technology in marketing continues to develop and has already grown to encompass sales and service tools as well.
Connected Business 2021 in The Times - Free Download
Engage Business Media are pleased to announce a partnership with Raconteur and The Times in the 2021 Connected Business Special Report, published in The Times. From the rise of ransomware as a service to the burnout caused by video conferencing, connected technology is not without its challenges. However, as our Connected Business report examines, savvy organisations are finding new ways to use this tech to protect, connect and synchronise their workforce to thrive in the new normal
- – Shaping the future workplace: Five business leaders discuss how the pandemic has reshaped office life.
- – What it really means to be a connected business: For employers planning to adopt hybrid working after the pandemic.
- – How connected tech can help throughout the customer journey: With a few judicious technology choices, a company can offer high-quality experiences.
- – Tough to crack? Poor password habits: When choosing a password, too many of us still use unmixed names and numbers for their simplicity.
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