A senior Whirlpool executive has apologised to customers affected by the saga of dangerous tumble dryers sold for 11 years in the UK. Whirlpool is now launching a full recall of any remaining fire-prone dryers, nearly four years after first alerting people to the safety issue. Speaking to the BBC, its vice-president Jeff Noel defended […]
CX Marketing Summit
Every interaction that a customer has with a company, be it online or offline, changes their impression of the brand. For this reason, there has never been a more important time for the marketing function to ensure a great CX through each touchpoint of creating awareness, driving conversions, and keeping existing customers happy.
The CX Marketing Summit will take you on a journey to CX excellence, as we look at the increasing number of organisations who are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, which leads to tailored, personalised offerings that attract and retain a loyal customer base.
The day will provide a survival guide for CX as we discuss topics such as the power of personalisation, giving consumers the content that they want, what happens when a customer first design takes a backseat, the craft behind a successful marketing strategy, how customer insights can drive success, the importance of brand identity and more.
Case study presenters sharing their stories at the Summit are seeing a seamless CX as a result of their own strategic efforts and, by joining them, you’ll be able to reap similar rewards.
EBM Group Events
Internal Communications ConferenceVictoria Park Plaza, Central London 17th September 2019
Engage Focus GroupsHilton London Heathrow 26th September 2019
Customer Engagement SummitWestminster Park Plaza Hotel, London 11th November 2019
Engage AwardsWestminster Park Plaza, London 11th November 2019
Future of the Contact Centre ConferenceVictoria Park Plaza, London 13th February 2020
Employee Engagement SummitRiverbank Park Plaza, London 15th May 2020
CX Marketing SummitVictoria Park Plaza, London 19th June 2020
Customer Engagement Transformation ConferenceVictoria Park Plaza, London 09th July 2020
A decision on whether controversial Chinese firm Huawei should be excluded from the rollout of 5G mobile phone networks in the UK has been postponed. Culture secretary Jeremy Wright said the government is “not yet in a position” to decide what involvement Huawei should have in the 5G network. Mr Wright said the implication of the […]
Credit score agency Equifax has agreed to pay up to $700m (£561m) as part of a settlement with a US regulator following a data breach in 2017. The Federal Trade Commission had alleged the Atlanta-based firm failed to take reasonable steps to secure its network. The records of at least 147 million people were exposed in […]
The number of electric car models available to consumers in Europe is expected to triple by 2021, says a European environmental lobby group. The uptake of electric cars has been stalling, blamed on a lack of charging infrastructure and higher prices. Latest data shows carmakers will offer 214 electric car models in 2021, up from […]