Next Event

CX Marketing Summit 2018

The launch of our first CX Marketing Summit, to be held on March 15 2018 at the Victoria Park Plaza, London, follows on from the success of our flagship Customer Engagement Summit now in its seventh year, and firmly established as Europe’s premier customer and employee engagement event.

Our case study and high level networking driven MCX Marketing Summit will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in technologies – from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Robotics and Artificial Intelligence. These constantly evolving technologies are allowing organisations to take an increasingly holistic view of their customers across the enterprise while at the same time facilitating the delivery personalised offerings and co-creation opportunities to further enhance the CX.

Research shows that the marketing function is playing an increasingly important role in CX as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers.

The CX Marketing Summit will feature the latest networking and engagement technologies designed to allow delegates to back to their organisations armed with all the tools, strategies and techniques they need to deliver successful CX strategies over the long term for sustainable competitive advantage.

Latest posts

Cultural Stereotypes atill alive and kicking in the world of marketing

Analysis of more than 3,500 email subject lines reveals secret of marketing success: make British feel anxious, give Americans a sense of achievement and gratify Europeans When it comes to email marketing, cultural stereotypes are very much alive, analysis from Persado has revealed. UK consumers are more likely to react to messages that evoke anxiety […]

Four in five CMOs and Senior Marketers are adding A1 to their New Year’s Resolution List

Sizmek-commissioned study shows CMOs and senior marketers will use AI to optimise and personalise ads across the customer journey in 2018. But many lack the skills necessary to implement the technology. Senior marketers agree that their departments need artificial intelligence (AI) to be successful in 2018 and significantly improve their return on marketing investment. According […]

Organisations should embrace new messaging culture or risk falling behind their customers

Organisations that fail to adapt to the new messaging culture risk falling behind and losing customers, that’s according to new international research from BT and Cisco. The research, ‘The Digital Customer 2017 Chat, tap, talk: eight key trends to transform your digital customer experience’, is based on an independent survey of 5000 consumers across Belgium, […]

New marketing agency research reveals that shoppers are cutting back this Christmas

New research from leading retail and shopper marketing agency, Savvy, has revealed Christmas spending plans for UK shoppers. The survey (of 1,000 household shopping decision makers) indicates that 88 percent of shoppers will be getting involved in the event. “Savvy’s latest research suggests that the slowing retail spending momentum we’ve seen in October and November […]

TruRating announces new pricing model: Yes there is such a thing as a free lunch!

Customer ratings innovator TruRating, are announcing a new pricing model that will enable every business to kick start improving its customer satisfaction – for zero cost. The software, which sits on the payment terminal – thereby ensuring the collection of mass, genuine paying customer feedback – drives meaningful insight that businesses can quickly act upon, […]

Digital real time and predictive: Research reveals future of retail marketing

New research by leading SaaS technology company, Eagle Eye, has found that personalisation is no longer a bonus but a marketing necessity. 75% of consumers say they are unhappy with generic offers and 81% consider relevance to be the most influential factor in whether they redeem promotions. Eagle Eye’s research also found that 58% of […]

Black Friday weekend fails to restore retail confidence new figures show

Black Friday spending was not enough to restore confidence to the high street ahead of a “potentially tough” Christmas for retailers, figures suggest. Overall like-for-like sales fell 1.3% last month following the worst October on record, according to the High Street Sales Tracker from accountancy and advisory firm BDO. Fashion sales fell 2.5% year on […]

Act-on makes two predictions that will drive marketing effectiveness in 2018

Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today shared its 2018 marketing predictions that will shape and influence the role of marketing in the New Year. The predictions include: individualisation becomes the new personalisation and GDPR to have the biggest fundamental impact on marketing in a decade. In an effort […]

Agency launches digital asset management system through a single portal

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