Engage CX Marketing
Taking a deep dive into the challenges and opportunities relating to the customer experience (CX). Research shows that the marketing function is playing an increasingly important role in customer experience as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers. Organisations are continually developing strategies designed to understand and deliver consistently on the expectations of their customers. Marketing is central to the success of these strategies, Engage CX Marketing is designed to be the first port of call for marketing executives looking for the tools and techniques needed for customer loyalty, competitive advantage and business success.
There has never been a more important time for the Marketing function to ensure a great CX
An increasing number of organisations are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, leading to tailored, personalised offerings retaining loyal customers
Annual Review - A Year Like No Other - Free Download
As we start a new year year, we now start to look back and review. The pandemic has been hugely testing and upsetting, we have seen a seismic unplanned global shift that has affected the entire planet. There have been many reasons to look back on 2020 with sadness but there are also several things that have forced us to do things even better than ever and focus on the things that really do matter. The pace of change with never slowdown but perhaps the direction of focus might.
- – What our partners thought: Fantastic feedback from a number of 2020 partners on recent virtual events
- – View from the chairs: Our Live Studio chairs provide an insightful review of our three flagship summits, a fantastic way to end the year
- – New, interactive and live newsroom: A great way to deliver conference content, a real step forward in terms of delegate and speaker experience
- – A year like no other, unplanned and unprecedented: The pandemic has created a seismic unplanned global shift that has affected the planet
Remote brand management: Britvic share how to...
18th May 2021
How JustPark, Solvemate and Zendesk Created an...
27th April 2021
Social Media Management: How to do more with less in 2021...
23rd February 2021
Long Hold Times Are Killing Your Customer Experience...
23rd July 2020
Engagement in the Always-on Era: How humans and...
19th June 2019
Case Study Video Library
Watch your favourite case study video presentations from our on demand library.
Facebook and Defected Records...
Expedia Case Study: How to shape CX...Expedia
Hawksmoor Case Study: Marketing 2.0 – Back...Hawksmoor
Twitter: Lockdown 2020 – What social...Twitter
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