By Tim Raynor, Video Surveillance Product Manager at ADT Whether they’re in our homes, offices or on buildings that we walk past every day, there is an estimated 5.9 million surveillance cameras across the UK. CCTV has become a fundamental part of our everyday lives over the last few decades, with everyone from police to […]
CX Marketing Summit
Every interaction that a customer has with a company, be it online or offline, changes their impression of the brand. For this reason, there has never been a more important time for the marketing function to ensure a great CX through each touchpoint of creating awareness, driving conversions, and keeping existing customers happy.
The CX Marketing Summit will take you on a journey to CX excellence, as we look at the increasing number of organisations who are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, which leads to tailored, personalised offerings that attract and retain a loyal customer base.
The day will provide a survival guide for CX as we discuss topics such as the power of personalisation, giving consumers the content that they want, what happens when a customer first design takes a backseat, the craft behind a successful marketing strategy, how customer insights can drive success, the importance of brand identity and more.
Case study presenters sharing their stories at the Summit are seeing a seamless CX as a result of their own strategic efforts and, by joining them, you’ll be able to reap similar rewards.
EBM Group Events
Internal Communications ConferenceVictoria Park Plaza, Central London 17th September 2019
Engage Focus GroupsHilton London Heathrow 26th September 2019
Customer Engagement SummitWestminster Park Plaza Hotel, London 11th November 2019
Engage AwardsWestminster Park Plaza, London 11th November 2019
Future of the Contact Centre ConferenceVictoria Park Plaza, London 13th February 2020
Employee Engagement SummitRiverbank Park Plaza, London 15th May 2020
CX Marketing SummitVictoria Park Plaza, London 19th June 2020
Customer Engagement Transformation ConferenceVictoria Park Plaza, London 09th July 2020
By Elizabeth Akass, Editor, Engage Business Media Henshaws, a northern-based charity that works with 75,000 people living with sight loss across the Greater Manchester area, explains how its digital progression is further helping its users to gain confidence and independence. Henshaws was originally founded by Thomas Henshaw in 1837 to create a blind asylum for […]
The US retail giant Amazon has been criticised by customers for increasing its use of plastic packaging. While UK supermarkets and shops try to use less plastic, Amazon earlier this year introduced a new range of padded plastic envelopes for deliveries. One fed-up customer told the BBC: “Amazon shouldn’t be creating more plastic waste.” Amazon […]
Investors have pumped another $325m into e-cigarette market leader maker Juul Labs despite growing health concerns and fresh legal action. The money will help finance the US firm’s global growth at a time of greater regulatory scrutiny at home. Juul, 35%-owned by Marlboro maker Altria, has been accused of targeting its vaping devices at children, […]