Despite technical hitches along the way, the initial launch of Disney+ has proved to be very successful for the mouse house, with the company already attracting 10 million sign ups. In a statement, the company said that over 10 million people had signed up for a one week free trial across the US, Canada and the Netherlands. […]
CX Marketing Summit
Every interaction that a customer has with a company, be it online or offline, changes their impression of the brand. For this reason, there has never been a more important time for the marketing function to ensure a great CX through each touchpoint of creating awareness, driving conversions, and keeping existing customers happy.
The CX Marketing Summit will take you on a journey to CX excellence, as we look at the increasing number of organisations who are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, which leads to tailored, personalised offerings that attract and retain a loyal customer base.
The day will provide a survival guide for CX as we discuss topics such as the power of personalisation, giving consumers the content that they want, what happens when a customer first design takes a backseat, the craft behind a successful marketing strategy, how customer insights can drive success, the importance of brand identity and more.
Case study presenters sharing their stories at the Summit are seeing a seamless CX as a result of their own strategic efforts and, by joining them, you’ll be able to reap similar rewards.
EBM Group Events
Engage Focus GroupsHilton London Heathrow 26th September 2019
Engage AwardsWestminster Park Plaza, London 11th November 2019
Future of the Contact Centre ConferenceVictoria Park Plaza, London 13th February 2020
CX Marketing SummitVictoria Park Plaza, London 19th June 2020
Customer Engagement Transformation ConferenceVictoria Park Plaza, London 09th July 2020
UK consumers are not prepared for the introduction of Artificial Intelligence (AI), and want brands to focus on delivering a seamless, personal digital experience instead, according to the results of a global survey commissioned by Acquia, the open digital experience company. Only two in five (44%) British consumers are looking forward to brands interacting with […]
Amazon has filed an intention to appeal the US Department of Defense’s decision to give a major contract to Microsoft. Amazon had been considered the favourite to win the deal, worth $10bn over the next 10 years. The company, which already provides cloud computing to the US Central Intelligence Agency, said the decision was made […]
Sportswear retailer Nike is to stop sales through Amazon so it can focus on selling directly to customers. Nike said it would continue to invest in “distinctive” partnerships with other retailers and platforms. It marks the end of a pilot that Nike began with Amazon in 2017. According to Bloomberg, Amazon has been preparing for […]