Next Event

CX Marketing Summit 2018

The launch of our first CX Marketing Summit, to be held on March 15 2018 at the Victoria Park Plaza, London, follows on from the success of our flagship Customer Engagement Summit now in its seventh year, and firmly established as Europe’s premier customer and employee engagement event.

Our case study and high level networking driven MCX Marketing Summit will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in technologies – from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Robotics and Artificial Intelligence. These constantly evolving technologies are allowing organisations to take an increasingly holistic view of their customers across the enterprise while at the same time facilitating the delivery personalised offerings and co-creation opportunities to further enhance the CX.

Research shows that the marketing function is playing an increasingly important role in CX as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers.

The CX Marketing Summit will feature the latest networking and engagement technologies designed to allow delegates to back to their organisations armed with all the tools, strategies and techniques they need to deliver successful CX strategies over the long term for sustainable competitive advantage.

Latest posts

New breed of agency will ‘filter out the noise’ surrounding Customer Engagement

International marketing group St Ives has announced the merger of three of its businesses, creating a new agency which unites data science and marketing technology to power through-the-line CRM and media. Response One, Amaze One and Occam will merge to become Edit. With clients including Cosmos Travel, Azzurri Group, Pizza Hut along with leading automotive […]


Lego voted UK’s strongest consumer brand as last year’s winner British Airways drops out of Top 20

Lego has been voted the UK’s strongest consumer brand in an annual ranking, as last year’s leader British Airways slipped out of the top 20 altogether. A survey of 2,500 members of the British public awarded the Danish toy manufacturer, which is celebrating its 60th anniversary, the highest honour in Superbrands’ 2018 consumer list, which is based on […]

Marketers admit more than a quarter of their budget will be wasted on “wrong channels” in 2018

A new study by Rakuten Marketing conducted among over 1,000 marketers from the US, UK, France, Germany and Asia-Pacific (APAC) regions finds marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies. Delving into the changing priorities among global marketers, Rakuten Marketing’s study ‘What Marketers Want from […]

New study reveals the optimum time for organisations to tackle GDPR consenting

SmartFocus has revealed findings that companies trying to reconfirm marketing preferences are at risk of triggering mass unsubscription requests, if they mail in the morning asking customers to make a decision. SmartFocus studied user behaviour in relation to 1.4 billion email marketing messages sent by a subset of aggregated, anonymised customer data from major UK-based […]

Dropbox and Salesforce form strategic partnership to allow collaboration across the enterprise

Today Dropbox and Salesforce announced a global strategic partnership to connect Salesforce’s #1 CRM platform with Dropbox’s leading collaboration platform, enabling companies of all types and sizes to collaborate and more deeply connect with their customers across sales, service, marketing, commerce and more. The companies will initially deliver two new integrations to drive brand engagement […]

Europe’s first cashierless consumer electronics store opens

In partnership with Europe’s largest consumer electronics retailer, MediaMarktSaturn, MishiPay has launched  Saturn Express – Europe’s first cashier-less store at Innsbruck, Austria at the popular Sillpark shopping centre. Powered by MishiPay’s technology, the store promises customers an immersive shopping experience that’s simpler, faster and more convenient. Customers will no longer have to queue at the […]

Speaker in Focus Interview – Gagandeep Gadri

With the CX Marketing Summit fast approaching, we want to give you a sneak preview of just some of the content you will expect to hear from our Topic Streams and Case Studies. Today, Gagandeep Gadri, Vice President of Capgemini joins us to discuss emotional engagement, customer loyalty and where he feels the CX Marketing industry […]

Amazon promises to find a fix for “creepy” Alexa laugh

Amazon’s Alexa has been letting out an unprompted, creepy cackle – startling users of the best-selling voice assistant. The laugh, described by some as “witch like” was reported to sometimes happen without the device being “woken” up. Others reported the laugh occurring when they asked Alexa to perform a different task, such as playing music. […]

More than half of consumers would share personal data for reward points

We live in a highly connected society, where consumers have a plethora of devices at their disposal.  Every time consumers use their smartphones, tablets and computers to engage in activities online (shopping, banking, entertainment, social media etc), they are either consciously or subconsciously increasing their digital/data footprint. As consumers share more about their location, what […]