Every interaction that a customer has with a company, be it online or offline, changes their impression of the brand. For this reason, there has never been a more important time for the marketing function to ensure a great CX through each touchpoint of creating awareness, driving conversions, and keeping existing customers happy.
The CX Marketing Summit will take you on a journey to CX excellence, as we look at the increasing number of organisations who are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, which leads to tailored, personalised offerings that attract and retain a loyal customer base.
The day will provide a survival guide for CX as we discuss topics such as the power of personalisation, giving consumers the content that they want, what happens when a customer first design takes a backseat, the craft behind a successful marketing strategy, how customer insights can drive success, the importance of brand identity and more.
Case study presenters sharing their stories at the Summit are seeing a seamless CX as a result of their own strategic efforts and, by joining them, you’ll be able to reap similar rewards.
Despite technical hitches along the way, the initial launch of Disney+ has proved to be very successful for the mouse house, with the company already attracting 10 million sign ups. In a statement, the company said that over 10 million people had signed up for a one week free trial across the US, Canada and the Netherlands. […]
UK consumers are not prepared for the introduction of Artificial Intelligence (AI), and want brands to focus on delivering a seamless, personal digital experience instead, according to the results of a global survey commissioned by Acquia, the open digital experience company. Only two in five (44%) British consumers are looking forward to brands interacting with […]
Amazon has filed an intention to appeal the US Department of Defense’s decision to give a major contract to Microsoft. Amazon had been considered the favourite to win the deal, worth $10bn over the next 10 years. The company, which already provides cloud computing to the US Central Intelligence Agency, said the decision was made […]
Sportswear retailer Nike is to stop sales through Amazon so it can focus on selling directly to customers. Nike said it would continue to invest in “distinctive” partnerships with other retailers and platforms. It marks the end of a pilot that Nike began with Amazon in 2017. According to Bloomberg, Amazon has been preparing for […]
Boots’ parent company, Walgreens Boots Alliance, has reportedly received a buyout offer from private equity group KKR, which, if it goes through, would be the biggest of its kind on record. KKR sold its final shares in Walgreens from a previous buyout three years ago. And it is likely to have to work with other […]
Caution among UK shoppers has led to a tough year so far for toy retailers, as parents search for deals and cut back on impulse buys. UK toy sales were down by 8% in the year so far, compared with the same period last year, leaving retailers dreaming of a bumper Christmas. But economic uncertainty […]
Consumers welcome many types of personalised mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, reports a new global study from Sinch. Despite this, businesses have been slow to provide the type of high-value, real-time messaging that consumers prefer most. The Sinch Mobile Consumer Engagement 2020 report uncovers […]
Chinese e-commerce giant Alibaba’s Singles’ Day shopping frenzy has broken records in its 11th year. The world’s biggest online shopping event raked in more than $30.8bn (210bn yuan; £23bn) in sales in 16.5 hours of trading, surpassing last year’s all-time-high. A gala featuring pop star Taylor Swift launched the 24-hour shopping blitz. It marked Alibaba’s […]
FINANCIAL SERVICES PROVIDERS AND RETAILERS COME OUT ON TOP AT THE 2019 INTERNATIONAL ENGAGE AWARDS: SKY THE MOST SUCCESSFUL INDIVIDUAL WINNER Organisations from the Financial Services and Retail sectors are big winners at the 2019 International Engage Awards, the only customer and employee engagement Awards programme, organised by Engage Business Media (EBM). Winners from the […]
Three in four businesses across the UK and Europe are still facing major obstacles trying to introduce new digital tools and practices to support their decision making, according to a new report released today. The primary barrier, according to 57% of European C-Suite leaders, is data fragmentation. Siloed data results in a lack of visibility […]
