The proposed merger between Sainsbury’s and Asda has been blocked by the UK’s competition watchdog over fears it would raise prices for consumers. The Competition and Markets Authority (CMA) also said it would raise prices at the supermarkets’ petrol stations and lead to longer checkout queues. Sainsbury’s boss Mike Coupe said the regulator was “effectively taking […]
CX Marketing Summit
Every interaction that a customer has with a company, be it online or offline, changes their impression of the brand. For this reason, there has never been a more important time for the marketing function to ensure a great CX through each touchpoint of creating awareness, driving conversions, and keeping existing customers happy.
The CX Marketing Summit will take you on a journey to CX excellence, as we look at the increasing number of organisations who are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, which leads to tailored, personalised offerings that attract and retain a loyal customer base.
The day will provide a survival guide for CX as we discuss topics such as how we can use service design to break down business silos, how we can build a better CX using an inside-out model, the new technologies that can transform engagement, how to master digital advertising in the machine age, how we need to stop thinking channels and start thinking journeys, the use of VOC in marketing, and what the era of omnipresent experience means for you.
Case study presenters sharing their stories at the Summit are seeing a seamless CX as a result of their own strategic efforts and, by joining them, you’ll be able to reap similar rewards.
EBM Group Events
Employee Engagement SummitRiverbank Park Plaza, London 10th May 2019
CX Marketing SummitVictoria Park Plaza, London 13th June 2019
Customer Engagement Transformation ConferenceRiverbank Park Plaza, London 11th July 2019
Internal Communications ConferenceVictoria Park Plaza, Central London 17th September 2019
Engage Focus GroupsHilton London Heathrow 26th September 2019
Customer Engagement SummitWestminster Park Plaza Hotel, London 11th November 2019
Engage AwardsWestminster Park Plaza, London 11th November 2019
Future of the Contact Centre ConferenceVictoria Park Plaza, London 13th February 2020
Primark and Boohoo both sell own-brand, cheap clothes to young people, with savvy digital marketing. But beyond that they are very different businesses (and to be fair, trade on vastly different multiples). Boohoo is an online retailer that turns out the latest trends on ultra-quick turnaround times. Primark looks much more like an old-fashioned retailer. It has no […]
Supermarket chain Aldi has been accused by an entrepreneur of copying the sun shade she designed for prams. Cara Sayer designed the successful product – a cover which stretches over the top of prams and blocks out light – 10 years ago to help her baby sleep. Aldi’s product has a short zip down the […]
Shares in Twitter have surged more than 17% after the firm reported rising numbers of users and higher revenues, days after its chief executive promised to improve how it tackles online abuse. The company’s revenue rose to $787m (£605m) in the first quarter, up 18% from a year earlier. The number of daily active users […]