The launch of our first CX Marketing Summit, to be held on March 15 2018 at the Victoria Park Plaza, London, follows on from the success of our flagship Customer Engagement Summit now in its seventh year, and firmly established as Europe’s premier customer and employee engagement event.
Our case study and high level networking driven MCX Marketing Summit will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in technologies – from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Robotics and Artificial Intelligence. These constantly evolving technologies are allowing organisations to take an increasingly holistic view of their customers across the enterprise while at the same time facilitating the delivery personalised offerings and co-creation opportunities to further enhance the CX.
Research shows that the marketing function is playing an increasingly important role in CX as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers.
The CX Marketing Summit will feature the latest networking and engagement technologies designed to allow delegates to back to their organisations armed with all the tools, strategies and techniques they need to deliver successful CX strategies over the long term for sustainable competitive advantage.
Rupert Murdoch newspapers the Times and the Sunday Times are asking the government for permission to share resources, including journalists, between the two titles. The application to the Department for Digital, Culture, Media and Sport (DCMS) is necessary as legal undertakings were made to keep them separate when he bought them in 1981. The papers […]
Leading Enterprise Robotic Process Automation (RPA) software company UiPath has issued a new report ‘RPA: The Next Step in Retail Automation’. This comprehensive report outlines how RPA is actively reshaping the retail sector worldwide. Leading European retailers have contributed their thoughts on their usage of RPA across multiple functions, from finance to HR, marketing and […]
Netflix ended 2018 with more than 139 million paid subscribers, adding 8.8 million members in the three months to 31 December. The streaming giant said the growth reflected the success of its original programmes, such as Bird Box and Roma. Netflix-original material now represents the “vast majority” of its most popular shows, executives said. Television […]
According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm, AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service. When asked whether they would stop watching Netflix content featuring ads even if the subscription price was lowered, 42% of […]
Speciality spirit Jägermeister and Yoti and are promoting responsible alcohol sales online with digital identities. Individuals can now use the Yoti app to prove their age when buying age-restricted products on the new www.jagershop.co.uk. As a result, Jägermeister will accept debit card payments on its online shop for the first time. Age verification is a […]
New research has revealed the top five digital marketing opportunities businesses are currently missing. A survey of 1,021 UK workers carried out by leading digital marketing agency, MarketingSignals.com, revealed that more than 1 in 3 (36%) of business leaders are currently unsure about their digital marketing strategy for the year ahead. The research also identified […]
Clothing retailers have been told to take immediate action to ensure items they advertise as containing fake fur are not made from real fur. The UK’s advertising watchdog has given them a deadline of 11 February, after which they may face sanctions. Last week the Advertising Standards Authority found online retailer Boohoo had sold a pompom jumper […]
dotmailer, a leader in customer engagement technology, has today rebranded as dotdigital. The move reflects the growing strength of the organisation’s wider digital marketing offering and expertise. Alongside the company name change, as of today, dotdigital’s platform will be known as Engagement Cloud, a dedicated best-of-breed platform built to empower brands with the capabilities they […]
Get to Know your Customers Day is a quarterly reminder to businesses that, at the heart of it, they are nothing without the people who buy their products. This is something that has remained consistent throughout the move from local business to global, online corporation, and almost every organisation recognises that they need to find […]
RingCentral a leading provider of enterprise cloud communications and collaboration solutions, today announced that it has entered into a definitive agreement to acquire Connect First, a cloud-based outbound/blended customer engagement platform for midsize and enterprise companies. Connect First’s platform is deployed by customers such as the ASPCA, Carnival Cruise Line, Party City, PBS, United Way, and Business […]
