New research from leading retail and shopper marketing agency, Savvy, reveals how UK shoppers’ expectations surrounding convenience are changing and how a series of emerging innovations have the potential to reshape shopper expectations further. Alastair Lockhart, Insight Director at Savvy Marketing commented: “For all of the cyclical changes we see in the market and in […]
CX Marketing Summit 2018
The launch of our first CX Marketing Summit, to be held on March 15 2018 at the Victoria Park Plaza, London, follows on from the success of our flagship Customer Engagement Summit now in its seventh year, and firmly established as Europe’s premier customer and employee engagement event.
Our case study and high level networking driven MCX Marketing Summit will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in technologies – from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Robotics and Artificial Intelligence. These constantly evolving technologies are allowing organisations to take an increasingly holistic view of their customers across the enterprise while at the same time facilitating the delivery personalised offerings and co-creation opportunities to further enhance the CX.
Research shows that the marketing function is playing an increasingly important role in CX as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers.
The CX Marketing Summit will feature the latest networking and engagement technologies designed to allow delegates to back to their organisations armed with all the tools, strategies and techniques they need to deliver successful CX strategies over the long term for sustainable competitive advantage.
EBM Group Events
Internal Communications ConferenceVictoria Park Plaza, Central London 15th September 2017
Evolution of Work ConferenceVictoria Park Plaza, London 15th September 2017
Engage Focus GroupsCounty Hall, London 26th September 2017
Customer Engagement Summit 2017Westminster Park Plaza Hotel, London 13th November 2017
2017 Engage AwardsWestminster Park Plaza, London 13th November 2017
Customer Robotics and Ai Directors ForumBlue Fin Venue, London 29th November 2017
Future of the Contact Centre ConferenceVictoria Park Plaza, London 22nd February 2018
CX Marketing Summit 2018Victoria Park Plaza, London 15th March 2018
2018 Employee Engagement SummitVictoria Park Plaza, London 03rd May 2018
Customer Engagement Transformation ConferenceVictoria Park Plaza, London 12th July 2018
New research conducted on behalf of PrideAM, the advertising industry’s not-for-profit LGBT+ network, shows that key market sectors are failing to respond to rapid changes in consumer attitudes to gender and sexuality. The research, conducted by leading insights consultancy Simpson Carpenter, talked to 500 members of the general public as well as 275 people from […]
GroundTruth the global location technology company that drives results with real data, reveals that while third-party measurement across mobile is on the rise, less than a quarter (24%) of mobile media planners are using third parties to measure and validate their data. Amid marketing leaders’ calls for stronger measurement following recent high-profile metric errors, the […]
Strategic brand, marketing and digital consultancy CAB Studios claim that creativity is often overlooked by organisations seeking out the next generation of talent, and that creative education must be mandated and regarded more highly in order for the industry to continue to grow. This is according to their new White Paper ‘Power to the Customer’, […]