Engage CX Marketing

Taking a deep dive into the challenges and opportunities relating to the customer experience (CX). Research shows that the marketing function is playing an increasingly important role in customer experience as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers. Organisations are continually developing strategies designed to understand and deliver consistently on the expectations of their customers. Marketing is central to the success of these strategies, Engage CX Marketing is designed to be the first port of call for marketing executives looking for the tools and techniques needed for customer loyalty, competitive advantage and business success.

The way to your customers’ hearts (and minds) is through personalisation
Thought leadership
US Telecom giants takeover green light
Technology & Analytics
The Sleeping Beauty of the entertainment business awakes as Disney+ takes on Netflix
Thought leadership
Scantily clad models not our problem
Ecommerce trends expected in 2020
Guest Blogger
2020: The Year of The Customer
Guest Blogger

Upcoming events

CX Marketing Summit

CX Marketing Summit

Engage Focus Groups – Autumn

Engage Focus Groups – Autumn

International Engage Awards

International Engage Awards

<span>2019 CX Marketing Summit Industry Report</span> - Free Download

2019 CX Marketing Summit Industry Report - Free Download

Missed the summit? Don’t worry – download the latest industry report. These case study led Digital Industry Reports proudly publish the most popular case study presentations from the latest live event, taking the content out of the conference and onto the desks of the industry!

Inside this issue:

  • Twitter shares how brands can utilise the platform to create lasting relationship with their customers
  • Oxfam explains how its transformed it’s digital relationship with it’s supporters
  • So-Sure shares how t is revolutionising the insurance industry by focusing on ease, trust and transparency
  • Unilever, Searcys and Canford School share their marketing success stories

Presentation Case Studies

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