Google has been hit with a €1.49bn (£1.28bn) fine from the EU for blocking rival online search advertisers. It is the third EU fine for the search and advertising giant in two years. The case accuses Google of abusing its market dominance by restricting third-party rivals from displaying search ads between 2006 and 2016. In […]
CX Marketing Summit 2019
Every interaction that a customer has with a company, be it online or offline, changes their impression of the brand. For this reason, there has never been a more important time for the marketing function to ensure a great CX through each touchpoint of creating awareness, driving conversions, and keeping existing customers happy.
The CX Marketing Summit will take you on a journey to CX excellence, as we look at the increasing number of organisations who are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, which leads to tailored, personalised offerings that attract and retain a loyal customer base.
The day will provide a survival guide for CX as we discuss topics such as how we can use service design to break down business silos, how we can build a better CX using an inside-out model, the new technologies that can transform engagement, how to master digital advertising in the machine age, how we need to stop thinking channels and start thinking journeys, the use of VOC in marketing, and what the era of omnipresent experience means for you.
Case study presenters sharing their stories at the Summit are seeing a seamless CX as a result of their own strategic efforts and, by joining them, you’ll be able to reap similar rewards.
EBM Group Events
Engage Focus GroupsHilton London Heathrow 22nd March 2019
Automation, AI and Robotics ForumWaterloo Park Plaza, London 04th April 2019
2019 Employee Engagement SummitRiverbank Park Plaza, London 10th May 2019
CX Marketing Summit 2019Victoria Park Plaza, London 13th June 2019
Customer Engagement Transformation ConferenceRiverbank Park Plaza, London 11th July 2019
Internal Communications ConferenceVictoria Park Plaza, Central London 17th September 2019
Customer Engagement SummitWestminster Park Plaza Hotel, London 11th November 2019
Engage AwardsWestminster Park Plaza, London 11th November 2019
Future of the Contact Centre ConferenceVictoria Park Plaza, London 13th February 2020
Google has unveiled a new digital gaming platform called Stadia which will stream better-than-console-quality games that have traditionally had to be either downloaded or purchased on disc. At launch it will work on existing desktops, laptops, TVs and phones, said the firm’s Phil Harrison. Google also revealed a controller. It looks like a traditional console […]
Plantronics has announced that the company will transform into Poly, a technology company focused on the human experience of communications and collaboration, aiming to make communication as rich and natural as in-person. Poly, which means “many,” leverages the legendary audio and video expertise of Plantronics and Polycom and its breadth of smart endpoints that connect […]
SAS, driving the future of analytics, is investing $1 billion in AI over the next three years through software innovation, education, expert services and more. The commitment builds on SAS’ already strong foundation in AI which includes advanced analytics, machine learning, deep learning, natural language processing (NLP) and computer vision. Educational programmes and expert services […]