The launch of our first CX Marketing Summit, to be held on March 15 2018 at the Victoria Park Plaza, London, follows on from the success of our flagship Customer Engagement Summit now in its seventh year, and firmly established as Europe’s premier customer and employee engagement event.
Our case study and high level networking driven MCX Marketing Summit will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in technologies – from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Robotics and Artificial Intelligence. These constantly evolving technologies are allowing organisations to take an increasingly holistic view of their customers across the enterprise while at the same time facilitating the delivery personalised offerings and co-creation opportunities to further enhance the CX.
Research shows that the marketing function is playing an increasingly important role in CX as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers.
The CX Marketing Summit will feature the latest networking and engagement technologies designed to allow delegates to back to their organisations armed with all the tools, strategies and techniques they need to deliver successful CX strategies over the long term for sustainable competitive advantage.
New research from leading retail and shopper marketing agency, Savvy, reveals how UK shoppers’ expectations surrounding convenience are changing and how a series of emerging innovations have the potential to reshape shopper expectations further. Alastair Lockhart, Insight Director at Savvy Marketing commented: “For all of the cyclical changes we see in the market and in […]
New research conducted on behalf of PrideAM, the advertising industry’s not-for-profit LGBT+ network, shows that key market sectors are failing to respond to rapid changes in consumer attitudes to gender and sexuality. The research, conducted by leading insights consultancy Simpson Carpenter, talked to 500 members of the general public as well as 275 people from […]
GroundTruth the global location technology company that drives results with real data, reveals that while third-party measurement across mobile is on the rise, less than a quarter (24%) of mobile media planners are using third parties to measure and validate their data. Amid marketing leaders’ calls for stronger measurement following recent high-profile metric errors, the […]
Strategic brand, marketing and digital consultancy CAB Studios claim that creativity is often overlooked by organisations seeking out the next generation of talent, and that creative education must be mandated and regarded more highly in order for the industry to continue to grow. This is according to their new White Paper ‘Power to the Customer’, […]
SAP has entered into an agreement to acquire Gigya, a market leader for customer identity and access management. Major independent analyst firms, most recently Forrester Research,1 have positioned Gigya as a top vendor in this field. Gigya’s customer identity and access management platform helps companies build digital relationships with their customers. Its platform allows companies to […]
Research by Greenlight reveals John Wanamaker’s infamous quote – ‘half the money I spend on advertising is wasted, the trouble is I don’t know which half’ – still holds true for much of the marketing industry in 2017, with just over a third (36%) of digital marketers confident their campaigns are targeting the right audience. […]
Uber will not be issued a new private hire licence, Transport for London (TfL) has said. TfL concluded the ride-hailing app firm was not fit and proper to hold a private hire operator licence. Uber’s approach and conduct demonstrated a lack of corporate responsibility which could have potential public safety and security implications, it said. […]
Diagnal specialists in technology solutions for Internet TV service providers, today announced that IBC2017 will see the worldwide launch of its ENGAGE solution. ENGAGE enables operators to automate innovative social media and direct communication marketing campaigns that drive user acquisition, ensure revenue conversion and improve customer retention. The innovative ENGAGE marketing platform uses data and […]
Forrester released a new social media advertising forecast for Europe after social ad spending increased by 35.3% in 2015 and remained strong at 45.1% in 2016. Forrester’s updated projections estimate that spending will continue to rise over the next five years, increasing its initial EU spend forecast of $18.7 billion in 2021 by 26% to […]
Contrary to what a good number of media reports claim, half of millennial shoppers prefer in-store shopping, and a good majority, 70 percent, don’t mind having their purchase and browser activity tracked by retailers. “While we’re seeing much more mobile traffic than we ever have in previous years, especially with the younger buyer, our survey […]
