The launch of our first CX Marketing Summit, to be held on March 15 2018 at the Victoria Park Plaza, London, follows on from the success of our flagship Customer Engagement Summit now in its seventh year, and firmly established as Europe’s premier customer and employee engagement event.
Our case study and high level networking driven MCX Marketing Summit will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in technologies – from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Robotics and Artificial Intelligence. These constantly evolving technologies are allowing organisations to take an increasingly holistic view of their customers across the enterprise while at the same time facilitating the delivery personalised offerings and co-creation opportunities to further enhance the CX.
Research shows that the marketing function is playing an increasingly important role in CX as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers.
The CX Marketing Summit will feature the latest networking and engagement technologies designed to allow delegates to back to their organisations armed with all the tools, strategies and techniques they need to deliver successful CX strategies over the long term for sustainable competitive advantage.
Contactless payments have become more popular than chip-and-pin card transactions for the first time in the UK, according to a major payment processing company. Worldpay said it happened in June, when 51% of in-store card transactions were contactless, rising to 52% in July. Analysis of the company’s data showed that use of the newer payment […]
NICE inContact, has announced findings from the breakthrough global research study that measures real-world consumer experiences including most recent service interaction, satisfaction, loyalty and advocacy – including Net Promoter Score® (NPS®) – across communication channels. The second annual NICE inContact Customer Experience (CX) Transformation Benchmark includes consumers from three countries – United States, United Kingdom and Australia – […]
The latest retail sales figures from the Office for National Statistics have been released shining a light on the current state of the UK retail sector. In the three months leading up to September, retail sales increased by 1.2% with ‘other stores’ accounting for the strongest growth. This 3.9% was the largest overall contributor, driven […]
By Olivier Njamfa, CEO and Co-Founder, Eptica Two interlinked trends are driving customer experience today. In an ever-more competitive, winner takes all world, brands understand the vital importance to the bottom line of engaging more deeply with their customers. At the same time, consumer expectations are continually rising, as they expect more from the brands […]
Kleenex is scrapping “Mansize” branding from its tissue boxes after 60 years on the shelves as consumers called it out for being sexist. The company said the tissues would now be called “Extra Large”. The change comes as one customer questioned the firm after her four-year-old son asked if “girls, boys and mummies” can use […]
John Lewis is trying to tempt shoppers to its new Cheltenham store by offering them a chance to have the shop to themselves if they spend £10,000. The private shopping experience is one of several experiences the department store chain is offering in a bid to revive its flagging fortunes. John Lewis revealed last month […]
A new report from inRiver, a leading provider of product information management technology, reveals that almost half (45%) of consumers go to Amazon first when looking for a specific product. The online giant has become a go-to source for product information, price comparisons and consumer reviews. In contrast, just 28% turn to a search engine […]
eBay has filed a lawsuit against Amazon, accusing the US retail giant of using illegal tactics to recruit sellers. It says Amazon representatives abused eBay’s internal email system to contact sellers – a violation of the marketplace’s policies. Amazon declined to comment on the case, which follows a letter from eBay demanding an end to the […]
Regulators will widen their investigation into Sainsbury’s planned merger with Asda to take account of the rapid rise of Aldi and Lidl. The Competition and Markets Authority will also assess the rise of online firms in its probe of a deal that would create the UK’s largest grocer. The ongoing rise of Aldi and Lidl […]
Netflix added seven million new customers in the three months to September, bringing its global total to more than 137 million. The stronger than expected growth – a record for the third quarter – sent shares up 11% in after-hours trading. The surge came as Netflix premiered a record amount of original programming, including new […]
