Our case study driven CPD accredited Future of Marketing Conference will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in Artificial Intelligence led technologies, from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Machine Learning and Robotics.
The role of marketing within the organisation is evolving rapidly, with the relentless advance of new technologies presenting fresh opportunities as well as fresh challenges.
As marketers grapple with these changes and the opportunities presented to them by the digital economy to reach new audiences, their market and brand strategies must adjust accordingly.
A staple of lunch boxes and peckish workers across the UK – Cadbury’s Dairy Milk – will come in a low-sugar version from next year. The new bar will contain 30% less sugar, a bigger reduction than the government had requested. However, the full-sugar version will continue to be sold as usual. Last year, Public […]
Three in four marketers admit that they don’t actually know what they are looking for when analysing their customers’ data. That’s according to research by experience management company Qualtrics, which surveyed 260 UK marketers. The newly released Qualtrics’ research to coincide with ‘National Get To Know Your Customers Day’ found that marketers are struggling to […]
Poundworld has announced the closure of its remaining 190 stores with the loss of 2,339 jobs. The discount goods retailer, which went into administration in June, said the stores would close by 10 August. In total the collapse of the chain, which had 335 stores, will result in the loss of 5,100 jobs. Administrators, Deloitte, […]
Up to a third of plastic packaging used in supermarkets is either difficult to recycle or not recyclable at all, a consumer group has said. Consumer group Which? said that of 27 own-brand items at 10 big supermarkets, Lidl had the lowest proportion of easily recyclable packaging. However Lidl said the survey did not represent […]
Google has been fined a record €4.34bn ($5bn; £3.9bn) over Android. The European Commission said the firm had used the mobile operating system to illegally “cement its dominant position” in search. The firm’s parent Alphabet has been given 90 days to change its business practices or face further penalties of up to 5% of its average […]
Aston Villa Football Club has developed a brand new digital platform to launch its 2018/19 season kit, once again demonstrating the club’s commitment to digital innovation. Following the announcement of its unique technical kit partnership with Fanatics, a global leader in performance sport garments and premium menswear brand LUKE 1977, AVFC has continued to break […]
Sports Direct has reported a sharp drop in annual profits, in part due to its exposure to struggling department store chain Debenhams. Pre-tax profits fell to £77.5m in the year to 29 April, down from £281.6m the year before. The drop was partly due to a £85.4m hit the retailer took on the value of […]
Amazon workers in a number of European countries are taking industrial action to coincide with the internet retail giant’s Prime promotion event. On Tuesday, thousands of staff at warehouses in Germany will walk out to demand better conditions, joining those taking action in Spain and Poland. Germany is the company’s second biggest market after the […]
Video streaming services such as Netflix and Amazon Prime now have more subscribers than traditional pay TV services in the UK, new data from Ofcom has revealed. The media regulator says British TV will have to change the way it operates if it wants to compete with the internet giants. Sharon White, Ofcom’s chief executive, […]
While men (83%) believe they are more rational than women (74%) when shopping online, it is women who are most likely to get the best deals online this Amazon Prime Day, research by Clicktale predicts. 59% of women are more likely to seek out discounts and offers online compared with just 44% of men — […]
