The launch of our first CX Marketing Summit, to be held on March 15 2018 at the Victoria Park Plaza, London, follows on from the success of our flagship Customer Engagement Summit now in its seventh year, and firmly established as Europe’s premier customer and employee engagement event.
Our case study and high level networking driven MCX Marketing Summit will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in technologies – from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Robotics and Artificial Intelligence. These constantly evolving technologies are allowing organisations to take an increasingly holistic view of their customers across the enterprise while at the same time facilitating the delivery personalised offerings and co-creation opportunities to further enhance the CX.
Research shows that the marketing function is playing an increasingly important role in CX as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers.
The CX Marketing Summit will feature the latest networking and engagement technologies designed to allow delegates to back to their organisations armed with all the tools, strategies and techniques they need to deliver successful CX strategies over the long term for sustainable competitive advantage.
Christopher Treadwell, Avios Commercial Director There’s an ever-present challenge in creating a loyalty programme. Get it right and you create a marketing proposition that delivers profit for your business and keeps your customers on board. Get it wrong and you can easily run up painful losses. Whether it’s cash discounts or aspiring redemption opportunities, businesses […]
More than half (59%) of all purchases made in 2017 were in sectors without adequate levels of consumer protection, a new report by Ombudsman Services (OS) has found. The Ending Consumer Detriment report, published today, found that £746bn worth of consumer spending was under-protected last year. It highlights the struggles consumers with unresolved complaints can face – […]
The controversial lifestyle brand founded by Oscar-winning actress Gwyneth Paltrow has opened its first UK store. Goop’s pop-up store in Notting Hill, west London, opens on Tuesday until late January. Its online store is also available to European customers for the first time in its 10-year history. Goop has been criticised by doctors and scientists […]
Revenues made by Manchester United have hit a record as the football club earned more money from TV rights. The club reported revenues of £590m in the year to the end of June, up 1.5% on the prior year, and forecast they would top £600m next time TV revenue rose 5.2% to £204m after the […]
Nike’s controversial ad campaign featuring Colin Kaepernick has sparked “record” engagement and is driving sales, chief executive Mark Parker told financial analysts. He made the remarks on a conference call after the release of the firm’s quarterly results on Tuesday. Early analysis suggested the Kaepernick campaign has been a success for Nike. But the firm had yet […]
Versace, the Italian fashion house founded by Gianni Versace 40 years ago, is set to be bought by Michael Kors, according to reports. The US fashion group has agreed to buy the Italian firm in a deal worth about €1.7bn ($2bn, £1.5bn), Reuters reported. The Italian newspaper Corriere della Sera first reported the impending sale […]
Weight Watchers has unveiled a slimmed down version of its name, rebranding itself WW, in what it says marks “the next stage of the company’s evolution”. The company says the new name reflects its development from focusing on weight loss to overall health and wellness. But the chief executive was unable to explain what the […]
A new study shows that business leaders are taking steps to ensure responsible use of artificial intelligence (AI) within their organisations. Most AI adopters – which now account for 72 per cent of organisations globally – conduct ethics training for their technologists (70 per cent) and have ethics committees in place to review the use […]
Holiday firm Thomas Cook has blamed the summer heatwave for a drop in its full-year profit forecast. “Many customers” had put off booking holidays abroad, instead staying at home in June and July to enjoy the sunshine, it said. The company said this had led to “higher than usual levels of discounting” in August and September. […]
Amazon.com Inc. is considering a plan to open as many as 3,000 new AmazonGo cashierless stores in the next few years, according to people familiar with matter, an aggressive and costly expansion that would threaten convenience chains like 7-Eleven Inc., quick-service sandwich shops like Subway and Panera Bread, and mom-and-pop pizzerias and taco trucks. Chief […]
