Engage CX Marketing

Taking a deep dive into the challenges and opportunities relating to the customer experience (CX). Research shows that the marketing function is playing an increasingly important role in customer experience as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers. Organisations are continually developing strategies designed to understand and deliver consistently on the expectations of their customers. Marketing is central to the success of these strategies, Engage CX Marketing is designed to be the first port of call for marketing executives looking for the tools and techniques needed for customer loyalty, competitive advantage and business success.

Pret ramps up digital focus with shift away from ‘shops first’ mentality
Customer Experience
Google makes a big commitment in its pivot to privacy: what marketers need to know
Technology & Analytics
Amazon Fresh first ‘just walk out’ grocery store outside the US opens
Technology & Analytics
Former Pepsi Marketing Lead Sadira Furlow Named Happy Money CMO
Thought leadership
WhatsApp Adds 1-to-1 Voice, Video Calls to Desktop App
Technology & Analytics
Pontins used ‘undesirables list’ of Irish surnames
Customer Experience

There has never been a more important time for the Marketing function to ensure a great CX

An increasing number of organisations are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, leading to tailored, personalised offerings retaining loyal customers

(Usual Cost - £395 + Vat per On Demand license)

Upcoming events

Future of Martech

Future of Martech

Virtual Customer Engagement Transformation

Virtual Customer Engagement Transformation

Virtual CX Marketing Summit

Virtual CX Marketing Summit

Virtual Customer Engagement Summit

Virtual Customer Engagement Summit

<span>Annual Review - A Year Like No Other</span> - Free Download

Annual Review - A Year Like No Other - Free Download

As we start a new year year, we now start to look back and review. The pandemic has been hugely testing and upsetting, we have seen a seismic unplanned global shift that has affected the entire planet. There have been many reasons to look back on 2020 with sadness but there are also several things that have forced us to do things even better than ever and focus on the things that really do matter. The pace of change with never slowdown but perhaps the direction of focus might.

  • – What our partners thought: Fantastic feedback from a number of 2020 partners on recent virtual events
  • – View from the chairs: Our Live Studio chairs provide an insightful review of our three flagship summits, a fantastic way to end the year
  • – New, interactive and live newsroom: A great way to deliver conference content, a real step forward in terms of delegate and speaker experience
  • – A year like no other, unplanned and unprecedented: The pandemic has created a seismic unplanned global shift that has affected the planet

Case Study Video Library

Watch your favourite case study video presentations from our on demand library.

Photobox Case Study: Actionable Personalization – A journey from fad to value addition

Photobox Case Study: Actionable...

Click to View Available to watch when you subscribe

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