International marketing group St Ives has announced the merger of three of its businesses, creating a new agency which unites data science and marketing technology to power through-the-line CRM and media. Response One, Amaze One and Occam will merge to become Edit. With clients including Cosmos Travel, Azzurri Group, Pizza Hut along with leading automotive […]
CX Marketing Summit 2018
The launch of our first CX Marketing Summit, to be held on March 15 2018 at the Victoria Park Plaza, London, follows on from the success of our flagship Customer Engagement Summit now in its seventh year, and firmly established as Europe’s premier customer and employee engagement event.
Our case study and high level networking driven MCX Marketing Summit will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in technologies – from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Robotics and Artificial Intelligence. These constantly evolving technologies are allowing organisations to take an increasingly holistic view of their customers across the enterprise while at the same time facilitating the delivery personalised offerings and co-creation opportunities to further enhance the CX.
Research shows that the marketing function is playing an increasingly important role in CX as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers.
The CX Marketing Summit will feature the latest networking and engagement technologies designed to allow delegates to back to their organisations armed with all the tools, strategies and techniques they need to deliver successful CX strategies over the long term for sustainable competitive advantage.
EBM Group Events
CX Marketing Summit 2018Victoria Park Plaza, London 15th March 2018
Engage Focus GroupsCounty Hall, London 27th April 2018
2018 Employee Engagement SummitVictoria Park Plaza, London 04th May 2018
Customer Engagement Transformation ConferenceVictoria Park Plaza, London 12th July 2018
Internal Communications ConferenceVictoria Park Plaza, Central London 20th September 2018
Evolution of Work ConferenceVictoria Park Plaza, London 20th September 2018
Customer Robotics and AI ConferenceVictoria Park Plaza, London 01st October 2018
Customer Engagement Summit 2018Westminster Park Plaza Hotel, London 12th November 2018
2017 Engage AwardsWestminster Park Plaza, London 12th November 2018
Lego has been voted the UK’s strongest consumer brand in an annual ranking, as last year’s leader British Airways slipped out of the top 20 altogether. A survey of 2,500 members of the British public awarded the Danish toy manufacturer, which is celebrating its 60th anniversary, the highest honour in Superbrands’ 2018 consumer list, which is based on […]
A new study by Rakuten Marketing conducted among over 1,000 marketers from the US, UK, France, Germany and Asia-Pacific (APAC) regions finds marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies. Delving into the changing priorities among global marketers, Rakuten Marketing’s study ‘What Marketers Want from […]
SmartFocus has revealed findings that companies trying to reconfirm marketing preferences are at risk of triggering mass unsubscription requests, if they mail in the morning asking customers to make a decision. SmartFocus studied user behaviour in relation to 1.4 billion email marketing messages sent by a subset of aggregated, anonymised customer data from major UK-based […]