Every interaction that a customer has with a company, be it online or offline, changes their impression of the brand. For this reason, there has never been a more important time for the marketing function to ensure a great CX through each touchpoint of creating awareness, driving conversions, and keeping existing customers happy.
The CX Marketing Summit will take you on a journey to CX excellence, as we look at the increasing number of organisations who are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, which leads to tailored, personalised offerings that attract and retain a loyal customer base.
The day will provide a survival guide for CX as we discuss topics such as how we can use service design to break down business silos, how we can build a better CX using an inside-out model, the new technologies that can transform engagement, how to master digital advertising in the machine age, how we need to stop thinking channels and start thinking journeys, the use of VOC in marketing, and what the era of omnipresent experience means for you.
Case study presenters sharing their stories at the Summit are seeing a seamless CX as a result of their own strategic efforts and, by joining them, you’ll be able to reap similar rewards.
Microsoft and Sony have formed a partnership on video games streaming, despite being fierce competitors. It is expected Sony will use Microsoft’s Azure cloud service to host its upcoming PlayStation streaming service. Microsoft has been trialling a streaming offer of its own, under its Xbox brand. The firms said they would also work together on […]
Shares in Thomas Cook have plunged 30% after analysts at a bank said the travel firm’s shares were ‘worthless’. Thomas Cook’s tour operations and airline are worth £738m, but its debt is around the same “and implies zero equity value”, according to Citigroup. Citigroup’s damning conclusion comes a day after Thomas Cook issued its third profit […]
Online giant Amazon has announced a big investment in food courier Deliveroo. The exact figure was not given, but Amazon is the biggest investor in Deliveroo’s latest round of fund raising, which in total raised $575m (£450m). Deliveroo said it would use the money for international expansion, improving its service and to grow its delivery-only kitchens […]
by Elizabeth Akass, Editor, Engage Business Media Mental Health Awareness Week is an increasingly notable week in the year, running from 13th to 19th May in 2019. Started by the Mental Health Foundation in 2001, it is a pinnacle annual week for businesses, schools, and communities to normalise opening dialogues and reducing stigma around the […]
Travel firm Thomas Cook has warned of “further headwinds” for the rest of the year after reporting a £1.5bn loss for the first half of the year. It said there was “now little doubt” that Brexit had caused customers to delay their summer holiday plans. Some £1.1bn of the loss was caused by the decision […]
by Mark Bunting, CMO, Rackspace As most technology companies grow, they typically grow in complexity. This growth often influences the way in which people interact with that brand. Indeed, not only does the relationship between customer and technology company alter as new and different types of services and products are offered, but a growing divide […]
Vodafone has swung to a full-year loss and cut its pay-out to shareholders for the first time. The reduction in the dividend to nine euro cents a share from 15.07 cents contradicts a pledge in November by new chief executive Nick Read to maintain the pay-out. The mobile phone giant pays one of the biggest […]
Amazon has launched a service for customers to collect parcels from pick-up points inside Next shops. The new service is called Amazon Counter, and Next said its participation would help the chain stay relevant in a tough retail environment. UK shops have been struggling with many pressures, including competition from online retailers such as Amazon. […]
Hackers were able to remotely install surveillance software on phones and other devices using a major vulnerability in messaging app WhatsApp, it has been confirmed. WhatsApp, which is owned by Facebook, said the attack targeted a “select number” of users, and was orchestrated by “an advanced cyber actor”. A fix was rolled out on Friday. […]
By Shane Lewis, Information Security Manager, Semafone. The EU GDPR has been in play for almost a year now and while the scare stories have diminished and the panic has subsided, it’s important that organisations do not become complacent. The principles of the regulation should be fundamental for companies and government bodies handling customer data, […]
