Every interaction that a customer has with a company, be it online or offline, changes their impression of the brand. For this reason, there has never been a more important time for the marketing function to ensure a great CX through each touchpoint of creating awareness, driving conversions, and keeping existing customers happy.
The CX Marketing Summit will take you on a journey to CX excellence, as we look at the increasing number of organisations who are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, which leads to tailored, personalised offerings that attract and retain a loyal customer base.
The day will provide a survival guide for CX as we discuss topics such as how we can use service design to break down business silos, how we can build a better CX using an inside-out model, the new technologies that can transform engagement, how to master digital advertising in the machine age, how we need to stop thinking channels and start thinking journeys, the use of VOC in marketing, and what the era of omnipresent experience means for you.
Case study presenters sharing their stories at the Summit are seeing a seamless CX as a result of their own strategic efforts and, by joining them, you’ll be able to reap similar rewards.
The proposed merger between Sainsbury’s and Asda has been blocked by the UK’s competition watchdog over fears it would raise prices for consumers. The Competition and Markets Authority (CMA) also said it would raise prices at the supermarkets’ petrol stations and lead to longer checkout queues. Sainsbury’s boss Mike Coupe said the regulator was “effectively taking […]
Primark and Boohoo both sell own-brand, cheap clothes to young people, with savvy digital marketing. But beyond that they are very different businesses (and to be fair, trade on vastly different multiples). Boohoo is an online retailer that turns out the latest trends on ultra-quick turnaround times. Primark looks much more like an old-fashioned retailer. It has no […]
Supermarket chain Aldi has been accused by an entrepreneur of copying the sun shade she designed for prams. Cara Sayer designed the successful product – a cover which stretches over the top of prams and blocks out light – 10 years ago to help her baby sleep. Aldi’s product has a short zip down the […]
Shares in Twitter have surged more than 17% after the firm reported rising numbers of users and higher revenues, days after its chief executive promised to improve how it tackles online abuse. The company’s revenue rose to $787m (£605m) in the first quarter, up 18% from a year earlier. The number of daily active users […]
Elon Musk, the chief executive of electric car company Tesla, has said he expects the firm to have self-driving ‘robotaxis’ on the road by 2020. The entrepreneur made the pledge as he announced an improved microchip for its driverless vehicles. Mr Musk told investors he expected regulators to approve ride-hailing in some areas for autonomous […]
Facebook ‘unintentionally’ uploaded the email contacts of more than 1.5 million users without asking permission to do so, the social network has admitted. The data harvesting happened via a system used to verify the identity of new members, Facebook asked new users to supply the password for their email account, and took a copy of […]
Facebook and Instagram face a ban on letting under-18s “like” posts on their platforms while Snapchat could be prevented from allowing the age group to build up “streaks”, under new rules proposed by the UK’s data watchdog. It believes the tools encourage users to share more personal data and spend more time on apps than […]
Findings released by one of Europe’s leading retail experience design agencies, Foolproof, reveals that the high street has a surprising advocate: the younger ‘digital generation’. 58% of 18-24 year olds and 60% of 25-34 year olds stated that they would rather shop for clothes in-store than online. The figures suggest it’s not all doom and gloom […]
Online retail giant Amazon’s website is flooded with fake five-star reviews for products from unfamiliar brands, consumer group Which? has claimed. Top-rated reviews on popular items such as headphones, smart watches and fitness trackers were dominated by unknown brands, its probe concluded. Thousands of these were unverified, meaning there was no evidence the reviewer bought […]
A focus on younger consumers has helped JD Sports to buck the retail gloom and report record results. The sportswear retailer said pre-tax profits rose 15.4% to £339.9m in the year to 2 February, with revenues jumping 49.2% to £4.7bn. In Europe, it had a net increase of 39 stores. It opened 34 in the […]
