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Future of Marketing Conference

discover the trends shaping the future of marketing

Our case study driven CPD accredited  Future of Marketing Conference will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in Artificial Intelligence led technologies, from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Machine Learning and Robotics.

The role of marketing within the organisation is evolving rapidly, with the relentless advance of new technologies presenting fresh opportunities as well as fresh challenges.

As marketers grapple with these changes and the opportunities presented to them by the digital economy to reach new audiences, their market and brand strategies must adjust accordingly.

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Latest posts

Tesco back on track as sales rise for 10th consecutive quarter

Tesco says its growth plans are on track after it reported a 10th consecutive quarter of rising sales. UK like-for-like sales, which strip out the impact of new stores, rose 2.1% in the 13 weeks to 26 May. The supermarket giant said sales had recovered after being affected by bad weather conditions in March. Tesco […]

AT&T completes its $80bn takeover of Time Warner after winning court battle

US telecoms giant AT&T has completed its takeover of entertainment firm Time Warner after winning a court battle earlier this week. The more than $80bn (£60.34bn) deal, which has been two years in the making, led to one of the largest US anti-trust lawsuits in decades. But a US district court judge cleared the marriage […]

McDonalds to ditch plastic straws as blue planet effect continues to hold sway

McDonald’s will replace plastic straws with paper ones in all its UK and Ireland restaurants, starting from September. The fast food giant is the latest company to opt out of the single-use plastic, which can take hundreds of years to decompose if not recycled. The restaurant chain uses 1.8 million straws a day in the UK. “Reflecting […]

How you and your money can navigate the World Cup

Clare Gilham, Head of Marketing, Feefo The World Cup kicks off in Russia on June 14th, and with an estimated £2.5 billion set to be spent across the UK if England make it through to the final (don’t laugh), you need to make sure that you don’t score an own goal when it comes to […]

UK attracts £2.3BN in technology firm investments with 1600 new jobs

Technology firms are to invest more than £2bn in the UK, creating 1,600 new jobs, Theresa May has announced. Mrs May hosted a tech roundtable event where three firms announced private investment into the UK economy. The prime minister also announced several government-funded initiatives to help British start-ups and attract foreign talent. One initiative is […]

Ex WPP boss Sorrell to get up to £19M in bonuses over next four years

Shareholders of advertising giant WPP are expected to approve the payment of up to £19m in bonuses over the next four years to its former chief executive. Sir Martin Sorrell resigned four weeks ago amid allegations of serious personal misconduct which he denied. The BBC understands that around 25% of votes cast at the AGM […]