Next Event

Future of Marketing Conference

discover the trends shaping the future of marketing

Our case study driven CPD accredited  Future of Marketing Conference will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in Artificial Intelligence led technologies, from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Machine Learning and Robotics.

The role of marketing within the organisation is evolving rapidly, with the relentless advance of new technologies presenting fresh opportunities as well as fresh challenges.

As marketers grapple with these changes and the opportunities presented to them by the digital economy to reach new audiences, their market and brand strategies must adjust accordingly.

click here to BOOK NOW

Latest posts

Cadbury’s Dairy Milk to offer customers low-sugar version of the bar

A staple of lunch boxes and peckish workers across the UK – Cadbury’s Dairy Milk – will come in a low-sugar version from next year. The new bar will contain 30% less sugar, a bigger reduction than the government had requested. However, the full-sugar version will continue to be sold as usual. Last year, Public […]

Three in four marketers says they do not know what to look for when analysing customer data

Three in four marketers admit that they don’t actually know what they are looking for when analysing their customers’ data. That’s according to research by experience management company Qualtrics, which surveyed 260 UK marketers. The newly released Qualtrics’ research  to coincide with ‘National Get To Know Your Customers Day’ found that marketers are struggling to […]

Lidl bottom of recyclable plastic packaging survey says consumer watchdog

Up to a third of plastic packaging used in supermarkets is either difficult to recycle or not recyclable at all, a consumer group has said. Consumer group Which? said that of 27 own-brand items at 10 big supermarkets, Lidl had the lowest proportion of easily recyclable packaging. However Lidl said the survey did not represent […]

Google hit with record £3.9bn fine by EU over Android

Google has been fined a record €4.34bn ($5bn; £3.9bn) over Android. The European Commission said the firm had used the mobile operating system to illegally “cement its dominant position” in search. The firm’s parent Alphabet has been given 90 days to change its business practices or face further penalties of up to 5% of its average […]

Amazon workers strike to coincide with Prime promotion

Amazon workers in a number of European countries are taking industrial action to coincide with the internet retail giant’s Prime promotion event. On Tuesday, thousands of staff at warehouses in Germany will walk out to demand better conditions, joining those taking action in Spain and Poland. Germany is the company’s second biggest market after the […]