The launch of our first CX Marketing Summit, to be held on March 15 2018 at the Victoria Park Plaza, London, follows on from the success of our flagship Customer Engagement Summit now in its seventh year, and firmly established as Europe’s premier customer and employee engagement event.
Our case study and high level networking driven MCX Marketing Summit will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in technologies – from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Robotics and Artificial Intelligence. These constantly evolving technologies are allowing organisations to take an increasingly holistic view of their customers across the enterprise while at the same time facilitating the delivery personalised offerings and co-creation opportunities to further enhance the CX.
Research shows that the marketing function is playing an increasingly important role in CX as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers.
The CX Marketing Summit will feature the latest networking and engagement technologies designed to allow delegates to back to their organisations armed with all the tools, strategies and techniques they need to deliver successful CX strategies over the long term for sustainable competitive advantage.
Facebook has apologised after it approved an ad campaign targeted at people interested in a conspiracy theory favoured by white nationalists. News site The Intercept was able to launch a promotion aimed at 168,000 users interested in “white genocide.” Prosecutors believe the conspiracy theory, which claims “outside forces” want to exterminate the white race, may have motivated […]
Dimension Data Tech Trends 2019 report identifies fundamental industry trends that will come to define the business technology landscape in 2019 across customer experience, cybersecurity, digital business, digital infrastructure, digital workplace, technology futures, and services. In the report, Group CTO Ettienne Reinecke claims that 2019 will finally see digital transformation become a reality and predicts a spate […]
With Singles’ Day fast approaching, Rakuten Marketing finds UK marketers are missing a major sales opportunity. According to proprietary insights, 74% of UK marketers are focused on the local market, despite seeing huge potential in affluent APAC shoppers. Singles’ Day 2017 saw online shoppers from at least 225 countries and regions spend more than $25 […]
This is an abridged extract from ‘Marketing to the Entitled Customer: How to Turn Unreasonable Expectations into Lasting Relationships’ by Nick Worth and Dave Frankland, with Josh Bernoff. Customer experience is crucial to a company’s success. If customers have a great experience — that is, if they get what they’re looking for every step of […]
The US has hit back against a UK plan to impose a new tax on sales by technology giants. US political leaders and business groups say the proposal would violate tax agreements by targeting US firms. They warned the tax could spark US retaliation and hurt prospects for a US-UK trade deal. In a statement […]
A new report Wednesday found that 41 percent of British companies surveyed said their current business models will cease to exist in the next five years thanks to artificial intelligence (AI). The research also found 51 percent of U.K. business leaders do not have an AI strategy in place. Artificial intelligence is changing business fast […]
Sony has forecast a huge jump in annual operating profit as demand for its games, including God of War and Spider-Man, boosted earnings. The Japanese electronics firm raised its annual profit forecast to 870bn yen ($7.7bn; £6.0bn), up 30% from estimates given in July. The upgrade comes after strong sales in its Playstation division drove […]
Sales of Jaguar Land Rover cars have fallen sharply, taking the firm into a loss for the three months to the end of September. The firm blamed lower sales in China for the decline, as well as uncertainty in Europe over diesel and Brexit. Jaguar made a pre-tax loss of £90m for the quarter, compared […]
The editor of Waitrose Food magazine, William Sitwell, is standing down with immediate effect after suggesting a series on “killing vegans, one by one”. He was responding to an email pitch from freelance journalist Selene Nelson who had suggested features on plant-based recipes. Sitwell, also a critic on Masterchef, apologised for any offence caused. Waitrose […]
The Metropolitan Police is to start using its brand to sell merchandise and clothes. Proceeds from the sale of items bearing its logo will raise money for frontline policing, following years of budget cuts. The range is set to include clothing, toys and games, stationery, homeware and souvenirs. It takes the lead from the US, […]
