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Engage CX Marketing
Taking a deep dive into the challenges and opportunities relating to the customer experience (CX). Research shows that the marketing function is playing an increasingly important role in customer experience as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers. Organisations are continually developing strategies designed to understand and deliver consistently on the expectations of their customers. Marketing is central to the success of these strategies, Engage CX Marketing is designed to be the first port of call for marketing executives looking for the tools and techniques needed for customer loyalty, competitive advantage and business success.
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Upcoming events
Click to view recent event highlights videos …
2019 CX Marketing Summit Highlights Video
2019 Engage Awards Highlights Video
2019 Customer Engagement Summit Highlights
Webinars
Mobile-First Customer Care: Many Channels, One Device...
02nd September 2020
Sky Case Study: How We Became the Most Successful...
22nd July 2020
Creating Digital-First Customer Engagement In The “New...
23rd July 2020
Podcasts
Can We Talk? Conversation Not Confrontation is a Key to...
Martin Hill-Wilson
Responding to rapidly changing customer needs...
Martin Hill-Wilson
Preparing for a recession: What needs rethinking in your...
Martin Hill-Wilson
White Papers
Long Hold Times Are Killing Your Customer Experience...
23rd July 2020
Engagement in the Always-on Era: How humans and...
19th June 2019
Covid-19 Industry Report: Have Your Say - Free Download
As a leading source of news and media content to a global industry of CX marketing professionals, in April 2020 we decided to ask our community of 30,000 leaders how Covid-19 was affecting them from both a business and individual perspective, as this pandemic has changed the way that both organisations and humans will behave for the foreseeable future at the very least.
In a ten-question survey that covers every angle associated with the changes brought about by Covid-19, key leaders in the marketing world gave up their valuable time to tell us how they feel, what they’re currently doing, what they wish they’d done differently and what they think the future holds. You’ll find the full list of answers comprehensively listed throughout the report, which hopefully makes for an insightful and interesting read that will help you on your own Covid-19 journey.
So, if you’re ready to delve into the world of CX marketing and how your peers are coping with the impact of Covid-19, then let’s get started…
Presentation Case Studies
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