Next Event

CX Marketing Summit 2018

The launch of our first CX Marketing Summit, to be held on March 15 2018 at the Victoria Park Plaza, London, follows on from the success of our flagship Customer Engagement Summit now in its seventh year, and firmly established as Europe’s premier customer and employee engagement event.

Our case study and high level networking driven MCX Marketing Summit will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in technologies – from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Robotics and Artificial Intelligence. These constantly evolving technologies are allowing organisations to take an increasingly holistic view of their customers across the enterprise while at the same time facilitating the delivery personalised offerings and co-creation opportunities to further enhance the CX.

Research shows that the marketing function is playing an increasingly important role in CX as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers.

The CX Marketing Summit will feature the latest networking and engagement technologies designed to allow delegates to back to their organisations armed with all the tools, strategies and techniques they need to deliver successful CX strategies over the long term for sustainable competitive advantage.

Latest posts

Speaker in focus interview – Steve Spyrou

With the CX Marketing Summit fast approaching, we want to give you a sneak preview of just some of the content you will expect to hear from our Topic Streams and Case Studies. Today, Steve Spyrou, UX Architect from John Lewis joins us to discuss business silos and where he feels the CX Marketing industry […]

Gartner predicts that one in four customer service operations will use virtual assistants by 2020

One in four customer service and support operations will integrate virtual customer assistant  (VCA) or chatbot technology across engagement channels by 2020, up from less than two percent in 2017, according to Gartner, Inc. Speaking at of the Gartner Customer Experience Summit in Tokyo today, Gene Alvarez, managing vice president at Gartner, said more than half of organisations have already invested […]

Diabolocom enters UK market with omnichannel cloud solutions for contact centres sales and CX

Diabolocom, a cloud contact centre solution provider and telecom operator is entering the UK market having successfully already worked with over 200 companies across 20 countries. Headquartered in Paris, France, Diabolocom was founded in 2005 and has since gone from strength to strength allowing companies to manage customer engagement across all channels. Solutions range across […]

Company culture biggest factor holding back digital execution say business leaders

Heads of digital in large organisations are becoming increasingly frustrated with their company’s culture towards digital, which is holding back their ability to execute on digital strategies effectively, research by Acquia reveals. Half of heads of digital believe they lack digital strategy support from team members and those in other departments, and, worryingly, more than […]

New report reveals what gamers really think

The Qutee Gaming Today report, published by the data-led discussion platform Qutee, reveals a gaming community frustrated by stalled innovation and unfair ‘pay to win’ in-game models, but still hugely enthused about their much-loved pastime. While less than a third (31%) of the 1,663 avid gamers who participated feel games are becoming more innovative, 71% still believe that gaming represents value for money. […]