Our case study driven CPD accredited Future of Marketing Conference will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in Artificial Intelligence led technologies, from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Machine Learning and Robotics.
The role of marketing within the organisation is evolving rapidly, with the relentless advance of new technologies presenting fresh opportunities as well as fresh challenges.
As marketers grapple with these changes and the opportunities presented to them by the digital economy to reach new audiences, their market and brand strategies must adjust accordingly.
House of Fraser has settled a legal row with a group of landlords removing one hurdle to a potential rescue deal. The deal means the department store chain can go ahead with its plan to close 31 of its 59 shops in January. The landlords had argued slashing rents on remaining stores was unfair to them, […]
Zendesk today announced an integration with WhatsApp that allows businesses to manage customer service interactions and engage with customers directly on WhatsApp. The integration connects conversations between businesses and their customers on WhatsApp within Zendesk. By extending customer support capabilities to WhatsApp, businesses that use Zendesk can now reach WhatsApp’s 1.5 billion users to provide […]
Apple has become the world’s first public company to be worth $1 trillion (£767bn). The iPhone maker’s market value reached the figure in New York on Thursday and its shares closed at a new record high of $207.39. The stock has been rising since Tuesday when it reported better than expected results for the three […]
HSBC said it was “cautiously optimistic” about global growth as it announced a 4.6% increase in pre-tax profit for the first half of 2018. The bank said Asian economies remained robust despite growing trade tensions between China and the US. It also said its contingency plans for Brexit had not changed, despite growing warnings of […]
Online retail giant Amazon’s UK tax bill fell last year despite a near-trebling of profits. Amazon UK Services’ corporate tax bill was £4.6m, down from £7.4m a year earlier, latest accounts show. But the division, which operates the warehouse “fulfilment centres”, was able to defer £2.9m. It meant that the company paid £1.7m in tax, […]
Food from the supermarket chain Iceland is to be sold in home and garden store The Range. The new “strategic alliance” will initially be introduced in three stores in the Midlands and Liverpool areas. In a joint statement the companies said plans for a further roll-out of the “store-in-stores” concept will follow. Iceland, which is […]
Neil Hammerton, CEO, Natterbox Communications today are less likely to involve having a conversation over the phone. A study by O2 gives credence to the stereotype that millennials hate to talk on the phone and reported that telephone apps used to make voice calls on smartphones are only the fifth-most-used app among consumers. When you consider […]
Mars has pulled its advertising from YouTube after one of its brands was shown with a drill rap music video. The move was prompted after an advert for Starburst sweets was put at the start of a video by group Moscow17. One of the group’s members, Siddique Kamara, also known as Incognito and SK, was stabbed […]
A former adviser to Barack Obama will examine whether big technology firms are affecting competition in the UK. The Treasury said the dominance of a few powerful companies raised questions about competition and privacy. Jason Furman will head a panel of experts looking at how the UK’s digital market operates. He said much of its […]
The number of voice calls made on mobile phones in the UK fell for the first time ever in 2017 – despite the fact we seem hooked on our devices. That is according to the latest report from telecoms regulator Ofcom, which charts what it describes as a decade of digital dependence. A total of 78% of […]
