Engage CX Marketing
Taking a deep dive into the challenges and opportunities relating to the customer experience (CX). Research shows that the marketing function is playing an increasingly important role in customer experience as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers. Organisations are continually developing strategies designed to understand and deliver consistently on the expectations of their customers. Marketing is central to the success of these strategies, Engage CX Marketing is designed to be the first port of call for marketing executives looking for the tools and techniques needed for customer loyalty, competitive advantage and business success.
There has never been a more important time for the Marketing function to ensure a great CX
An increasing number of organisations are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, leading to tailored, personalised offerings retaining loyal customers
Covid-19 Industry Report: Have Your Say - Free Download
As a leading source of news and media content to a global industry of CX marketing professionals, in April 2020 we decided to ask our community of 30,000 leaders how Covid-19 was affecting them from both a business and individual perspective, as this pandemic has changed the way that both organisations and humans will behave for the foreseeable future at the very least.
In a ten-question survey that covers every angle associated with the changes brought about by Covid-19, key leaders in the marketing world gave up their valuable time to tell us how they feel, what they’re currently doing, what they wish they’d done differently and what they think the future holds. You’ll find the full list of answers comprehensively listed throughout the report, which hopefully makes for an insightful and interesting read that will help you on your own Covid-19 journey.
So, if you’re ready to delve into the world of CX marketing and how your peers are coping with the impact of Covid-19, then let’s get started…
The multiple use cases for AI in the changed world of...
16th September 2020
Digital-first: Why early adopters will thrive in the...
29th September 2020
Missguided case study: Empowering fashionistas to...
22nd September 2020
Joining the Bots...
Long Hold Times Are Killing Your Customer Experience...
23rd July 2020
Engagement in the Always-on Era: How humans and...
19th June 2019
Presentation Case Studies
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