Microsoft and Sony have formed a partnership on video games streaming, despite being fierce competitors. It is expected Sony will use Microsoft’s Azure cloud service to host its upcoming PlayStation streaming service. Microsoft has been trialling a streaming offer of its own, under its Xbox brand. The firms said they would also work together on […]
CX Marketing Summit
Every interaction that a customer has with a company, be it online or offline, changes their impression of the brand. For this reason, there has never been a more important time for the marketing function to ensure a great CX through each touchpoint of creating awareness, driving conversions, and keeping existing customers happy.
The CX Marketing Summit will take you on a journey to CX excellence, as we look at the increasing number of organisations who are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, which leads to tailored, personalised offerings that attract and retain a loyal customer base.
The day will provide a survival guide for CX as we discuss topics such as how we can use service design to break down business silos, how we can build a better CX using an inside-out model, the new technologies that can transform engagement, how to master digital advertising in the machine age, how we need to stop thinking channels and start thinking journeys, the use of VOC in marketing, and what the era of omnipresent experience means for you.
Case study presenters sharing their stories at the Summit are seeing a seamless CX as a result of their own strategic efforts and, by joining them, you’ll be able to reap similar rewards.
EBM Group Events
CX Marketing SummitVictoria Park Plaza, London 13th June 2019
Customer Engagement Transformation ConferenceRiverbank Park Plaza, London 11th July 2019
Internal Communications ConferenceVictoria Park Plaza, Central London 17th September 2019
Engage Focus GroupsHilton London Heathrow 26th September 2019
Customer Engagement SummitWestminster Park Plaza Hotel, London 11th November 2019
Engage AwardsWestminster Park Plaza, London 11th November 2019
Future of the Contact Centre ConferenceVictoria Park Plaza, London 13th February 2020
Employee Engagement SummitRiverbank Park Plaza, London 15th May 2020
Shares in Thomas Cook have plunged 30% after analysts at a bank said the travel firm’s shares were ‘worthless’. Thomas Cook’s tour operations and airline are worth £738m, but its debt is around the same “and implies zero equity value”, according to Citigroup. Citigroup’s damning conclusion comes a day after Thomas Cook issued its third profit […]
Online giant Amazon has announced a big investment in food courier Deliveroo. The exact figure was not given, but Amazon is the biggest investor in Deliveroo’s latest round of fund raising, which in total raised $575m (£450m). Deliveroo said it would use the money for international expansion, improving its service and to grow its delivery-only kitchens […]
by Elizabeth Akass, Editor, Engage Business Media Mental Health Awareness Week is an increasingly notable week in the year, running from 13th to 19th May in 2019. Started by the Mental Health Foundation in 2001, it is a pinnacle annual week for businesses, schools, and communities to normalise opening dialogues and reducing stigma around the […]