Facebook has apologised after it approved an ad campaign targeted at people interested in a conspiracy theory favoured by white nationalists. News site The Intercept was able to launch a promotion aimed at 168,000 users interested in “white genocide.” Prosecutors believe the conspiracy theory, which claims “outside forces” want to exterminate the white race, may have motivated […]
CX Marketing Summit 2019
The launch of our first CX Marketing Summit, to be held on March 15 2018 at the Victoria Park Plaza, London, follows on from the success of our flagship Customer Engagement Summit now in its seventh year, and firmly established as Europe’s premier customer and employee engagement event.
Our case study and high level networking driven MCX Marketing Summit will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in technologies – from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Robotics and Artificial Intelligence. These constantly evolving technologies are allowing organisations to take an increasingly holistic view of their customers across the enterprise while at the same time facilitating the delivery personalised offerings and co-creation opportunities to further enhance the CX.
Research shows that the marketing function is playing an increasingly important role in CX as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers.
The CX Marketing Summit will feature the latest networking and engagement technologies designed to allow delegates to back to their organisations armed with all the tools, strategies and techniques they need to deliver successful CX strategies over the long term for sustainable competitive advantage.
EBM Group Events
2018 Engage AwardsWestminster Park Plaza, London 12th November 2018
Customer Engagement Summit 2018Westminster Park Plaza Hotel, London 12th November 2018
Engage Focus GroupsHilton London Heathrow 28th November 2018
Digital Workplace Directors ForumWaterloo Park Plaza, London 30th January 2019
Future of the Contact Centre ConferenceVictoria Park Plaza, London 13th February 2019
2019 Employee Engagement SummitVictoria Park Plaza, London 10th May 2019
CX Marketing Summit 2019Victoria Park Plaza, London 13th June 2019
Customer Engagement Transformation ConferenceVictoria Park Plaza, London 11th July 2019
Internal Communications ConferenceVictoria Park Plaza, Central London 26th September 2019
Customer Robotics and AI Directors ForumLondon 26th September 2019
Dimension Data Tech Trends 2019 report identifies fundamental industry trends that will come to define the business technology landscape in 2019 across customer experience, cybersecurity, digital business, digital infrastructure, digital workplace, technology futures, and services. In the report, Group CTO Ettienne Reinecke claims that 2019 will finally see digital transformation become a reality and predicts a spate […]
With Singles’ Day fast approaching, Rakuten Marketing finds UK marketers are missing a major sales opportunity. According to proprietary insights, 74% of UK marketers are focused on the local market, despite seeing huge potential in affluent APAC shoppers. Singles’ Day 2017 saw online shoppers from at least 225 countries and regions spend more than $25 […]
This is an abridged extract from ‘Marketing to the Entitled Customer: How to Turn Unreasonable Expectations into Lasting Relationships’ by Nick Worth and Dave Frankland, with Josh Bernoff. Customer experience is crucial to a company’s success. If customers have a great experience — that is, if they get what they’re looking for every step of […]