Our case study driven CPD accredited Future of Marketing Conference will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in Artificial Intelligence led technologies, from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Machine Learning and Robotics.
The role of marketing within the organisation is evolving rapidly, with the relentless advance of new technologies presenting fresh opportunities as well as fresh challenges.
As marketers grapple with these changes and the opportunities presented to them by the digital economy to reach new audiences, their market and brand strategies must adjust accordingly.
Debit card payments have overtaken cash use for the first time, new figures show, as contactless technology takes a firm hold on day-to-day spending. A total of 13.2 billion debt card payments were made last year, a rise of 14% on the previous year, according to banking trade body UK Finance. That outstripped the 13.1 […]
The hot weather and royal wedding celebrations contributed to another strong rise in retail sales last month, official figures have indicated. Retail sales volumes rose 1.3% in May from the month before, the Office for National Statistics said, following April’s increase of 1.8%. Sales in May were up 3.9% from the same month a year earlier, a […]
Tesco says its growth plans are on track after it reported a 10th consecutive quarter of rising sales. UK like-for-like sales, which strip out the impact of new stores, rose 2.1% in the 13 weeks to 26 May. The supermarket giant said sales had recovered after being affected by bad weather conditions in March. Tesco […]
US telecoms giant AT&T has completed its takeover of entertainment firm Time Warner after winning a court battle earlier this week. The more than $80bn (£60.34bn) deal, which has been two years in the making, led to one of the largest US anti-trust lawsuits in decades. But a US district court judge cleared the marriage […]
McDonald’s will replace plastic straws with paper ones in all its UK and Ireland restaurants, starting from September. The fast food giant is the latest company to opt out of the single-use plastic, which can take hundreds of years to decompose if not recycled. The restaurant chain uses 1.8 million straws a day in the UK. “Reflecting […]
Clare Gilham, Head of Marketing, Feefo The World Cup kicks off in Russia on June 14th, and with an estimated £2.5 billion set to be spent across the UK if England make it through to the final (don’t laugh), you need to make sure that you don’t score an own goal when it comes to […]
Technology firms are to invest more than £2bn in the UK, creating 1,600 new jobs, Theresa May has announced. Mrs May hosted a tech roundtable event where three firms announced private investment into the UK economy. The prime minister also announced several government-funded initiatives to help British start-ups and attract foreign talent. One initiative is […]
Shareholders of advertising giant WPP are expected to approve the payment of up to £19m in bonuses over the next four years to its former chief executive. Sir Martin Sorrell resigned four weeks ago amid allegations of serious personal misconduct which he denied. The BBC understands that around 25% of votes cast at the AGM […]
Fashion chain New Look is continuing to cut prices as it tries to turn around its business. New Look wants 80% of its clothes to sell for less than £20. The price cuts come amid falling sales. Like-for-like sales plunged by 11.7% in the financial year which ended in March, and website sales tumbled 19%. […]
Despite the general sense of excitement and euphoria that grips the nation at the time of a major sporting event such as the World Cup, a new survey by Aspect Software has revealed that consumer spending habits remain largely the same during these periods, along with their perceptions of the speed of customer service. Despite […]
