Engage CX Marketing

Taking a deep dive into the challenges and opportunities relating to the customer experience (CX). Research shows that the marketing function is playing an increasingly important role in customer experience as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers. Organisations are continually developing strategies designed to understand and deliver consistently on the expectations of their customers. Marketing is central to the success of these strategies, Engage CX Marketing is designed to be the first port of call for marketing executives looking for the tools and techniques needed for customer loyalty, competitive advantage and business success.

Dyson to spend $3.67bn on new technologies
Technology & Analytics
UK to impose new rules to limit tech giants’ power
Technology & Analytics
Almost half of consumers globally to significantly cut holiday spending
Voice of the Customer
Most retailers failing to prepare properly for upcoming Brexit
Technology & Analytics
Four in ten businesses failing to hit sales targets according to HubSpot report
Technology & Analytics
Direct mail is driving record levels of consumer engagement as people spend more time at home
Voice of the Customer

There has never been a more important time for the Marketing function to ensure a great CX

An increasing number of organisations are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, leading to tailored, personalised offerings retaining loyal customers

(Usual Cost - £395 + Vat per On Demand license)
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Upcoming events

Virtual Customer Engagement Summit

Virtual Customer Engagement Summit

Virtual International Engage Awards

Virtual International Engage Awards

Future of Martech

Future of Martech

Virtual CX Marketing Summit

Virtual CX Marketing Summit

<span>Covid-19 Industry Report: Have Your Say</span> - Free Download

Covid-19 Industry Report: Have Your Say - Free Download

As a leading source of news and media content to a global industry of CX marketing professionals, in April 2020 we decided to ask our community of 30,000 leaders how Covid-19 was affecting them from both a business and individual perspective, as this pandemic has changed the way that both organisations and humans will behave for the foreseeable future at the very least.

In a ten-question survey that covers every angle associated with the changes brought about by Covid-19, key leaders in the marketing world gave up their valuable time to tell us how they feel, what they’re currently doing, what they wish they’d done differently and what they think the future holds. You’ll find the full list of answers comprehensively listed throughout the report, which hopefully makes for an insightful and interesting read that will help you on your own Covid-19 journey.

So, if you’re ready to delve into the world of CX marketing and how your peers are coping with the impact of Covid-19, then let’s get started…

Presentation Case Studies

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