Some interesting research in this week’s newsletter suggesting that travel and hotels, non-grocery retail and financial services are the industries paving the way in terms of customer experience globally, while at the same time calling for brands to provide greater personalisation required by customers. The KPMG report which surveyed over 84,000 consumers across 20 countries […]
CX Marketing Summit
Every interaction that a customer has with a company, be it online or offline, changes their impression of the brand. For this reason, there has never been a more important time for the marketing function to ensure a great CX through each touchpoint of creating awareness, driving conversions, and keeping existing customers happy.
The CX Marketing Summit will take you on a journey to CX excellence, as we look at the increasing number of organisations who are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, which leads to tailored, personalised offerings that attract and retain a loyal customer base.
The day will provide a survival guide for CX as we discuss topics such as the power of personalisation, giving consumers the content that they want, what happens when a customer first design takes a backseat, the craft behind a successful marketing strategy, how customer insights can drive success, the importance of brand identity and more.
Case study presenters sharing their stories at the Summit are seeing a seamless CX as a result of their own strategic efforts and, by joining them, you’ll be able to reap similar rewards.
EBM Group Events
Engage Focus GroupsHilton London Heathrow 26th September 2019
Engage AwardsWestminster Park Plaza, London 11th November 2019
Customer Engagement SummitWestminster Park Plaza Hotel, London 11th November 2019
Future of the Contact Centre ConferenceVictoria Park Plaza, London 13th February 2020
Employee Engagement SummitRiverbank Park Plaza, London 15th May 2020
CX Marketing SummitVictoria Park Plaza, London 19th June 2020
Customer Engagement Transformation ConferenceVictoria Park Plaza, London 09th July 2020
New tax plans aimed at making global firms pay more tax have been published by an international economic body. The proposals would give governments more power to tax big technology firms such as Apple, Facebook and Google. The Organisation for Economic and Development (OECD) proposals would mean big companies paying more tax where they sell products […]
Travel and hotels, non-grocery retail and financial services are the industries paving the way in terms of customer experience globally, according to the latest research by KPMG International and the firm’s Global Customer Centre of Excellence (CoE). The latest report – Customer First. Customer Obsessed – which surveyed over 84,000 consumers across 20 countries, found […]
As digital experiences are now at the heart of marketing, marketers are struggling to keep pace with consumer technologies and demands, and a pervasive talent gap continues to derail success. This is the key finding of Perpetual Evolution: The Interplay Of Talent and Technology in the Future Of Marketing, released today from The Economist Group in association […]