Analysis of more than 3,500 email subject lines reveals secret of marketing success: make British feel anxious, give Americans a sense of achievement and gratify Europeans When it comes to email marketing, cultural stereotypes are very much alive, analysis from Persado has revealed. UK consumers are more likely to react to messages that evoke anxiety […]
CX Marketing Summit 2018
The launch of our first CX Marketing Summit, to be held on March 15 2018 at the Victoria Park Plaza, London, follows on from the success of our flagship Customer Engagement Summit now in its seventh year, and firmly established as Europe’s premier customer and employee engagement event.
Our case study and high level networking driven MCX Marketing Summit will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in technologies – from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Robotics and Artificial Intelligence. These constantly evolving technologies are allowing organisations to take an increasingly holistic view of their customers across the enterprise while at the same time facilitating the delivery personalised offerings and co-creation opportunities to further enhance the CX.
Research shows that the marketing function is playing an increasingly important role in CX as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers.
The CX Marketing Summit will feature the latest networking and engagement technologies designed to allow delegates to back to their organisations armed with all the tools, strategies and techniques they need to deliver successful CX strategies over the long term for sustainable competitive advantage.
EBM Group Events
Future of the Contact Centre ConferenceVictoria Park Plaza, London 22nd February 2018
CX Marketing Summit 2018Victoria Park Plaza, London 15th March 2018
Engage Focus GroupsCounty Hall, London 27th April 2018
2018 Employee Engagement SummitVictoria Park Plaza, London 03rd May 2018
Customer Engagement Transformation ConferenceVictoria Park Plaza, London 12th July 2018
Internal Communications ConferenceVictoria Park Plaza, Central London 20th September 2018
Evolution of Work ConferenceVictoria Park Plaza, London 20th September 2018
Customer Robotics and AI ConferenceVictoria Park Plaza, London 01st October 2018
Customer Engagement Summit 2017Westminster Park Plaza Hotel, London 12th November 2018
2017 Engage AwardsWestminster Park Plaza, London 12th November 2018
Sizmek-commissioned study shows CMOs and senior marketers will use AI to optimise and personalise ads across the customer journey in 2018. But many lack the skills necessary to implement the technology. Senior marketers agree that their departments need artificial intelligence (AI) to be successful in 2018 and significantly improve their return on marketing investment. According […]
Organisations that fail to adapt to the new messaging culture risk falling behind and losing customers, that’s according to new international research from BT and Cisco. The research, ‘The Digital Customer 2017 Chat, tap, talk: eight key trends to transform your digital customer experience’, is based on an independent survey of 5000 consumers across Belgium, […]
New research from leading retail and shopper marketing agency, Savvy, has revealed Christmas spending plans for UK shoppers. The survey (of 1,000 household shopping decision makers) indicates that 88 percent of shoppers will be getting involved in the event. “Savvy’s latest research suggests that the slowing retail spending momentum we’ve seen in October and November […]