John Lewis has fallen to a half-year loss and says a no-deal Brexit will have a “significant” impact. The retailer said while it had prepared for no deal, it could not fully offset the effect and the impact on fresh food supplies was a concern. The stores group, which also owns Waitrose, reported a loss of […]
CX Marketing Summit
Every interaction that a customer has with a company, be it online or offline, changes their impression of the brand. For this reason, there has never been a more important time for the marketing function to ensure a great CX through each touchpoint of creating awareness, driving conversions, and keeping existing customers happy.
The CX Marketing Summit will take you on a journey to CX excellence, as we look at the increasing number of organisations who are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, which leads to tailored, personalised offerings that attract and retain a loyal customer base.
The day will provide a survival guide for CX as we discuss topics such as the power of personalisation, giving consumers the content that they want, what happens when a customer first design takes a backseat, the craft behind a successful marketing strategy, how customer insights can drive success, the importance of brand identity and more.
Case study presenters sharing their stories at the Summit are seeing a seamless CX as a result of their own strategic efforts and, by joining them, you’ll be able to reap similar rewards.
EBM Group Events
Internal Communications ConferenceVictoria Park Plaza, Central London 17th September 2019
Engage Focus GroupsHilton London Heathrow 26th September 2019
Customer Engagement SummitWestminster Park Plaza Hotel, London 11th November 2019
Engage AwardsWestminster Park Plaza, London 11th November 2019
Future of the Contact Centre ConferenceVictoria Park Plaza, London 13th February 2020
Employee Engagement SummitRiverbank Park Plaza, London 15th May 2020
CX Marketing SummitVictoria Park Plaza, London 19th June 2020
Customer Engagement Transformation ConferenceVictoria Park Plaza, London 09th July 2020
Apple has unveiled its iPhone 11 range of handsets, which feature more cameras than before and a processor that has been updated to be faster while consuming less power. The company said the two Pro models would last between four to five hours longer than their XS predecessors. But it did not launch a 5G […]
A TV ad for Deliveroo has been banned for suggesting the food delivery firm could deliver anywhere in the UK. The ad, shown in March, showed various scenes of people using the Deliveroo app and having food delivered to them, all in unusual places or circumstances. The Advertising Standards Authority (ASA) said it was “likely […]
A group of 50 states and territories in the US have launched an investigation into Google’s dominance of the online advertising market. The coalition warned that the search giant may be threatening competition and consumers. They also raised concerns over the way Google ranks its search results and protects users’ personal data. The action adds […]