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Future of Marketing Conference

discover the trends shaping the future of marketing

Our case study driven CPD accredited  Future of Marketing Conference will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in Artificial Intelligence led technologies, from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Machine Learning and Robotics.

The role of marketing within the organisation is evolving rapidly, with the relentless advance of new technologies presenting fresh opportunities as well as fresh challenges.

As marketers grapple with these changes and the opportunities presented to them by the digital economy to reach new audiences, their market and brand strategies must adjust accordingly.

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Latest posts

House of Fraser store closures to go ahead

House of Fraser has settled a legal row with a group of landlords removing one hurdle to a potential rescue deal. The deal means the department store chain can go ahead with its plan to close 31 of its 59 shops in January. The landlords had argued slashing rents on remaining stores was unfair to them, […]

Zendesk launches integration with WhatsApp solution

Zendesk today announced an integration with WhatsApp that allows businesses to manage customer service interactions and engage with customers directly on WhatsApp. The integration connects conversations between businesses and their customers on WhatsApp within Zendesk. By extending customer support capabilities to WhatsApp, businesses that use Zendesk can now reach WhatsApp’s 1.5 billion users to provide […]

Apple becomes first public company to be worth $1 trillion

Apple has become the world’s first public company to be worth $1 trillion (£767bn). The iPhone maker’s market value reached the figure in New York on Thursday and its shares closed at a new record high of $207.39. The stock has been rising since Tuesday when it reported better than expected results for the three […]

HSBC

HSBC “cautiously optimistic’ about growth despite trade tensions

HSBC said it was “cautiously optimistic” about global growth as it announced a 4.6% increase in pre-tax profit for the first half of 2018. The bank said Asian economies remained robust despite growing trade tensions between China and the US. It also said its contingency plans for Brexit had not changed, despite growing warnings of […]

Amazon tax bills fall as its profits leap

Online retail giant Amazon’s UK tax bill fell last year despite a near-trebling of profits. Amazon UK Services’ corporate tax bill was £4.6m, down from £7.4m a year earlier, latest accounts show. But the division, which operates the warehouse “fulfilment centres”, was able to defer £2.9m. It meant that the company paid £1.7m in tax, […]

Iceland food to be sold in The Range in ‘strategic alliance’

Food from the supermarket chain Iceland is to be sold in home and garden store The Range. The new “strategic alliance” will initially be introduced in three stores in the Midlands and Liverpool areas. In a joint statement the companies said plans for a further roll-out of the “store-in-stores” concept will follow. Iceland, which is […]

New Technology and The Softer Side of Customer Service

Neil Hammerton, CEO, Natterbox Communications today are less likely to involve having a conversation over the phone. A study by O2 gives credence to the stereotype that millennials hate to talk on the phone and reported that telephone apps used to make voice calls on smartphones are only the fifth-most-used app among consumers. When you consider […]

Mars pulls ads from Youtube drill videos

Mars has pulled its advertising from YouTube after one of its brands was shown with a drill rap music video. The move was prompted after an advert for Starburst sweets was put at the start of a video by group Moscow17. One of the group’s members, Siddique Kamara, also known as Incognito and SK, was stabbed […]