The launch of our first CX Marketing Summit, to be held on March 15 2018 at the Victoria Park Plaza, London, follows on from the success of our flagship Customer Engagement Summit now in its seventh year, and firmly established as Europe’s premier customer and employee engagement event.
Our case study and high level networking driven MCX Marketing Summit will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in technologies – from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Robotics and Artificial Intelligence. These constantly evolving technologies are allowing organisations to take an increasingly holistic view of their customers across the enterprise while at the same time facilitating the delivery personalised offerings and co-creation opportunities to further enhance the CX.
Research shows that the marketing function is playing an increasingly important role in CX as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers.
The CX Marketing Summit will feature the latest networking and engagement technologies designed to allow delegates to back to their organisations armed with all the tools, strategies and techniques they need to deliver successful CX strategies over the long term for sustainable competitive advantage.
A seven-year-old boy who reviews toys has been revealed as YouTube’s highest-earning star, raking in $22m (£17.3m). The estimate by Forbes magazine found that Ryan of Ryan ToysReview pipped Jake Paul by $500,000 for the 12 months to June. Videos are posted most days and one promoting a blue giant mystery egg bearing Ryan’s face has had more […]
By Claire Sporton, SVP, Customer Experience Innovation, Confirmit Did you stick to your 2018 new year’s resolutions? Did you actually use the gym membership? Learn to speak Italian? Start your own organic hand-woven yoghurt business in Aberystwyth? No, probably not. No matter, though, we’re at that time of year again where we start pondering the […]
Royal Mail reveals the top ten areas where shoppers made the most online purchases over Cyber Week this year. Bargain hunters in East London top the list of the UK’s most prolific shoppers in the UK’s biggest cyber shopping event, followed by Kirkwall, Llandrindod Wells and North West London. East London tops the London list, […]
As millions start their Christmas shopping online, there’s a warning that consumers may need to have a mobile phone, and a decent signal, to make sure their transactions go through. UK banks are starting to introduce a new layer of security, involving passwords sent to your mobile phone. That could be a problem for hundreds […]
New research has shed fresh light onto the way customers prefer to receive correspondence from their suppliers, confirming the value of functional communications in building customer relationships and revealing changing consumer expectations as technology evolves. The survey of 2000 consumers was conducted by OnePoll on behalf of outsourced communications provider Opus Trust Marketing. It uniquely focuses on account-related communications […]
The records of 500 million customers of the hotel group Marriott International have been involved in a data breach. The hotel chain said the guest reservation database of its Starwood division had been compromised by an unauthorised party. It said an internal investigation found an attacker had been able to access the Starwood network since […]
Microsoft has unseated Apple to rank as the world’s most valuable listed company, reclaiming the number one spot after more than 15 years. The software giant ended Friday with a market value of more than $851bn (£668bn) compared with Apple’s $847bn. The two firms have been vying for top place all week, with Apple remaining […]
The 2018 Brand Loyalty Index from Sodexo Engage has revealed that technology brands continue to dominate when it comes to customer loyalty and building those all-important relationships that promote future sales. Promotions and giveaways, alongside product experience, have been the main drivers in how loyal consumers are. Maintaining their position from last year, Samsung and […]
The Best Yet Customer Engagement Summit 2018 was the best yet. Great insight and networking, now extended over one and a half days. The central theme was the importance of the human touch in our increasingly automated world and how the human and digital workforces compliment each other. Day one began with motivational speaker Gavin Ingham who […]
Politicians from nine countries reacted angrily to the absence of Facebook founder Mark Zuckerberg at a hearing today. The event is part of an unprecedented international inquiry into disinformation and fake news. Richard Allan, Facebook’s vice-president of policy solutions, appeared in Mr Zuckerberg’s place.He said he took responsibility for deciding who appeared at which committee. […]
