Every interaction that a customer has with a company, be it online or offline, changes their impression of the brand. For this reason, there has never been a more important time for the marketing function to ensure a great CX through each touchpoint of creating awareness, driving conversions, and keeping existing customers happy.
The CX Marketing Summit will take you on a journey to CX excellence, as we look at the increasing number of organisations who are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, which leads to tailored, personalised offerings that attract and retain a loyal customer base.
The day will provide a survival guide for CX as we discuss topics such as the power of personalisation, giving consumers the content that they want, what happens when a customer first design takes a backseat, the craft behind a successful marketing strategy, how customer insights can drive success, the importance of brand identity and more.
Case study presenters sharing their stories at the Summit are seeing a seamless CX as a result of their own strategic efforts and, by joining them, you’ll be able to reap similar rewards.
A senior Whirlpool executive has apologised to customers affected by the saga of dangerous tumble dryers sold for 11 years in the UK. Whirlpool is now launching a full recall of any remaining fire-prone dryers, nearly four years after first alerting people to the safety issue. Speaking to the BBC, its vice-president Jeff Noel defended […]
A decision on whether controversial Chinese firm Huawei should be excluded from the rollout of 5G mobile phone networks in the UK has been postponed. Culture secretary Jeremy Wright said the government is “not yet in a position” to decide what involvement Huawei should have in the 5G network. Mr Wright said the implication of the […]
Credit score agency Equifax has agreed to pay up to $700m (£561m) as part of a settlement with a US regulator following a data breach in 2017. The Federal Trade Commission had alleged the Atlanta-based firm failed to take reasonable steps to secure its network. The records of at least 147 million people were exposed in […]
The number of electric car models available to consumers in Europe is expected to triple by 2021, says a European environmental lobby group. The uptake of electric cars has been stalling, blamed on a lack of charging infrastructure and higher prices. Latest data shows carmakers will offer 214 electric car models in 2021, up from […]
Shows like Love Island, Gavin and Stacey, Gentleman Jack, and Broadchurch will be on BBC and ITV’s streaming service Britbox when it launches this year. The broadcasters are joining forces to set up the subscription service in the UK as a rival to the likes of Netflix. It will cost £5.99 per month in HD, […]
By Elizabeth Akass, Editor, Engage Business Media Oxfam, a globally renown aid and development agency founded in 1942, has recently undergone a company restructure to transform its relationship with supporters. Oxfam, a confederation of 20 independent charitable organisations focusing on the alleviation of global poverty, partners with around 90 countries around the world, and at […]
EU anti-trust regulators have opened an investigation into Amazon after allegations that it misuses “sensitive data” from independent retailers who sell on the online giant’s website. Anti-trust commissioner Margrethe Vestager said she would take “a very close look” at its business practices. The European Commission said it would examine Amazon’s standard contracts with marketplace sellers. […]
Instagram is hiding the number of likes on posts in several countries, including Australia and Japan, in order to ‘remove pressure’ on users. The trial which begins Thursday, means users will see a user name ‘and others’ below posts, instead of the number, on their feed. Instagrammers can still view the number of likes their […]
Marks & Spencer says a controversial giveaway plastic toy campaign will continue despite protests from environment-conscious customers. The retailer is offering miniature replicas of its most popular food items in a promotion called Little Shop. There are 25 of the toys and shoppers get one free for every £20 spent. But some shoppers have taken […]
Netflix added fewer paid subscribers than expected in the last three months, with the streaming service blaming price rises. Shares in the company sank 10% after Netflix added 2.7 million new customers worldwide in the April-June period, well below expectations. “Our missed forecast was across all regions, but slightly more so in regions with price […]
