To be attributed to Hilary Stephenson, managing director of user experience (UX) agency, Sigma, which focuses on inclusive design for people of ranging abilities across the UK. Great online experience is – naturally – a key facet of any customer-facing business. From booking healthcare appointments and controlling our central heating to ordering a taxi or […]
CX Marketing Summit 2019
The launch of our first CX Marketing Summit, to be held on March 15 2018 at the Victoria Park Plaza, London, follows on from the success of our flagship Customer Engagement Summit now in its seventh year, and firmly established as Europe’s premier customer and employee engagement event.
Our case study and high level networking driven MCX Marketing Summit will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in technologies – from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Robotics and Artificial Intelligence. These constantly evolving technologies are allowing organisations to take an increasingly holistic view of their customers across the enterprise while at the same time facilitating the delivery personalised offerings and co-creation opportunities to further enhance the CX.
Research shows that the marketing function is playing an increasingly important role in CX as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers.
The CX Marketing Summit will feature the latest networking and engagement technologies designed to allow delegates to back to their organisations armed with all the tools, strategies and techniques they need to deliver successful CX strategies over the long term for sustainable competitive advantage.
EBM Group Events
Future of the Contact Centre ConferenceVictoria Park Plaza, London 13th February 2019
Engage Focus GroupsHilton London Heathrow 22nd March 2019
Automation AI and Robotics ForumWaterloo Park Plaza, London 04th April 2019
2019 Employee Engagement SummitRiverbank Park Plaza, London 10th May 2019
CX Marketing Summit 2019Victoria Park Plaza, London 13th June 2019
Customer Engagement Transformation ConferenceRiverbank Park Plaza, London 11th July 2019
Internal Communications ConferenceVictoria Park Plaza, Central London 17th September 2019
Customer Engagement SummitWestminster Park Plaza Hotel, London 11th November 2019
Engage AwardsWestminster Park Plaza, London 11th November 2019
The Information Commissioner’s Office has warned organisations that failure to honour data access requests made by customers or failing to do so within mandated timelines could expose them to criminal prosecution under GDPR. In January, a report from cloud data integration solutions provider Talend revealed that as many as 74 percent of UK-based organisations were […]
In an age where customer loyalty is key to repeat revenue and profits, three in four consumers (76%) admit they switch to a competitor if they have just one bad experience with a brand they like. That’s despite the fact that most consumers (52%) say that, once they’re loyal to a brand, they’re loyal for […]
Royal Mail has launched The UK Subscription Box Boom Report including an in-depth look at the subscription box* economy. Forecast to be valued at £1 billion by 2022, the report highlights key trends across the market, providing advice and insights for businesses already operating in the space or looking to do so in the near […]