Every interaction that a customer has with a company, be it online or offline, changes their impression of the brand. For this reason, there has never been a more important time for the marketing function to ensure a great CX through each touchpoint of creating awareness, driving conversions, and keeping existing customers happy.
The CX Marketing Summit will take you on a journey to CX excellence, as we look at the increasing number of organisations who are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, which leads to tailored, personalised offerings that attract and retain a loyal customer base.
The day will provide a survival guide for CX as we discuss topics such as how we can use service design to break down business silos, how we can build a better CX using an inside-out model, the new technologies that can transform engagement, how to master digital advertising in the machine age, how we need to stop thinking channels and start thinking journeys, the use of VOC in marketing, and what the era of omnipresent experience means for you.
Case study presenters sharing their stories at the Summit are seeing a seamless CX as a result of their own strategic efforts and, by joining them, you’ll be able to reap similar rewards.
Google has been hit with a €1.49bn (£1.28bn) fine from the EU for blocking rival online search advertisers. It is the third EU fine for the search and advertising giant in two years. The case accuses Google of abusing its market dominance by restricting third-party rivals from displaying search ads between 2006 and 2016. In […]
Google has unveiled a new digital gaming platform called Stadia which will stream better-than-console-quality games that have traditionally had to be either downloaded or purchased on disc. At launch it will work on existing desktops, laptops, TVs and phones, said the firm’s Phil Harrison. Google also revealed a controller. It looks like a traditional console […]
Plantronics has announced that the company will transform into Poly, a technology company focused on the human experience of communications and collaboration, aiming to make communication as rich and natural as in-person. Poly, which means “many,” leverages the legendary audio and video expertise of Plantronics and Polycom and its breadth of smart endpoints that connect […]
SAS, driving the future of analytics, is investing $1 billion in AI over the next three years through software innovation, education, expert services and more. The commitment builds on SAS’ already strong foundation in AI which includes advanced analytics, machine learning, deep learning, natural language processing (NLP) and computer vision. Educational programmes and expert services […]
Domino’s Pizza has rejected claims it has been misleading investors over relations with some of the franchisees who own its outlets. Some of the owners who run the chain’s 1,100 stores have been fighting the company for a greater share of profit. According to the Sunday Times, the Domino’s Franchise Association (DFA), accused Domino’s of misinforming the […]
JD Sports has made an offer to purchase clothing and shoe retailer Footasylum for £90.1m. JD Sports already owns 18.7% of Footasylum – buying a stake last month. Footasylum has been going through a difficult period. In September, it warned of weaker than expected profits following poor trading over the summer. Shares more than halved after that […]
When it comes to style, there are certain things that should arguably be left in a land that fashion forgot. Leg warmers, deely bobbers (fluffy sort of antennae on a headband) and jumpsuits for men don’t belong in a civilised society. The same could be said for 1980s denim which spawned such trends as stone-wash […]
A payment processing firm that used to be owned by Royal Bank of Scotland has been sold in a deal worth $43bn (£32bn). WorldPay has been bought by Florida-based Fidelity National Information Services (FIS) for $35bn in cash and shares, plus WorldPay’s debt. FIS sells payment services and also software for the finance industry. WorldPay […]
MySpace, one of the first online social networks, has apologised after a server migration caused a huge loss of data. A message on its website says that “any photos, videos and audio files” uploaded more than three years ago may no longer be available. There had been complaints going back several months that links to […]
Marks and Spencer is planning a big shift towards food at its stores, the retailer has said. It said it wanted to target the weekly family shop by having more stores that offer its full range of food. At the moment, only around 12 of its stores offer all 6,500 of its food products. The […]
