Engage CX Marketing
Taking a deep dive into the challenges and opportunities relating to the customer experience (CX). Research shows that the marketing function is playing an increasingly important role in customer experience as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers. Organisations are continually developing strategies designed to understand and deliver consistently on the expectations of their customers. Marketing is central to the success of these strategies, Engage CX Marketing is designed to be the first port of call for marketing executives looking for the tools and techniques needed for customer loyalty, competitive advantage and business success.
There has never been a more important time for the Marketing function to ensure a great CX
An increasing number of organisations are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, leading to tailored, personalised offerings retaining loyal customers
Post-pandemic customer retention insights: Keeping the...
22nd June 2021
A Marketers Guide: Consent and Personalisation in the...
21st July 2021
Panel Discussion: Life After Third Party Cookies: Where...
17th June 2021
Long Hold Times Are Killing Your Customer Experience...
23rd July 2020
Engagement in the Always-on Era: How humans and...
19th June 2019
Case Study Video Library
Watch your favourite case study video presentations from our on demand library.
Facebook and Defected Records...
Expedia Case Study: How to shape CX...Expedia
Hawksmoor Case Study: Marketing 2.0 – Back...Hawksmoor
Twitter: Lockdown 2020 – What social...Twitter
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