The launch of our first CX Marketing Summit, to be held on March 15 2018 at the Victoria Park Plaza, London, follows on from the success of our flagship Customer Engagement Summit now in its seventh year, and firmly established as Europe’s premier customer and employee engagement event.
Our case study and high level networking driven MCX Marketing Summit will examine in detail the key issues, challenges and opportunities facing the marketing community against a background of rapid advances in technologies – from Advanced Analytics and Biometrics through to Virtual and Augmented Reality, Robotics and Artificial Intelligence. These constantly evolving technologies are allowing organisations to take an increasingly holistic view of their customers across the enterprise while at the same time facilitating the delivery personalised offerings and co-creation opportunities to further enhance the CX.
Research shows that the marketing function is playing an increasingly important role in CX as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers.
The CX Marketing Summit will feature the latest networking and engagement technologies designed to allow delegates to back to their organisations armed with all the tools, strategies and techniques they need to deliver successful CX strategies over the long term for sustainable competitive advantage.
To be attributed to Hilary Stephenson, managing director of user experience (UX) agency, Sigma, which focuses on inclusive design for people of ranging abilities across the UK. Great online experience is – naturally – a key facet of any customer-facing business. From booking healthcare appointments and controlling our central heating to ordering a taxi or […]
The Information Commissioner’s Office has warned organisations that failure to honour data access requests made by customers or failing to do so within mandated timelines could expose them to criminal prosecution under GDPR. In January, a report from cloud data integration solutions provider Talend revealed that as many as 74 percent of UK-based organisations were […]
In an age where customer loyalty is key to repeat revenue and profits, three in four consumers (76%) admit they switch to a competitor if they have just one bad experience with a brand they like. That’s despite the fact that most consumers (52%) say that, once they’re loyal to a brand, they’re loyal for […]
Royal Mail has launched The UK Subscription Box Boom Report including an in-depth look at the subscription box* economy. Forecast to be valued at £1 billion by 2022, the report highlights key trends across the market, providing advice and insights for businesses already operating in the space or looking to do so in the near […]
Richard Foster, UK managing director, LiveRamp In today’s digital age, the internet continues to evolve, adapt and develop at a rapid pace to keep up with consumer demand. This has meant that the marketing industry has been left struggling to keep up. Marketers have had no choice but to digitalise, clambering onto social media in […]
A regulator should oversee tech giants like Google and Facebook to ensure their news content is trustworthy, a government-backed report has suggested. The Cairncross Review into the future of the UK news industry said such sites should help users identify fake news and “nudge people towards reading news of high quality”. It also backed tax […]
Campus Society, the UK’s largest social network for students has published a ranking of the top ten brands as voted for by the student community across the UK. Nike took the top spot with more than double the votes of its nearest rival, Apple. In an open poll, respondents were asked to name the brands […]
Palm oil used in supermarket products is not fully traceable despite it being called “100% certified sustainable”. Research by Radio 4’s You & Yours found Tesco performed the best, yet only 67% of its palm oil can be traced to its source. The rest is mixed with regular palm oil or is covered by credits […]
Sir Philip Green paid a female employee more than £1m to keep quiet after she accused him of kissing and groping her, the Daily Telegraph has reported. The paper said the senior female employee was one of five members of staff who signed gagging orders after being bullied or harassed. It reported a black male executive […]
A financial technology company whose “single-shaming” advertising campaign drew protests is facing scrutiny from the City watchdog over the issue. Revolut, which launched in 2015, bills itself as an alternative to banks and offers app-based current accounts. But it sparked complaints with a “spoof” advert addressed to people who ordered a takeaway meal for one on Valentine’s […]
