Every interaction that a customer has with a company, be it online or offline, changes their impression of the brand. For this reason, there has never been a more important time for the marketing function to ensure a great CX through each touchpoint of creating awareness, driving conversions, and keeping existing customers happy.
The CX Marketing Summit will take you on a journey to CX excellence, as we look at the increasing number of organisations who are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, which leads to tailored, personalised offerings that attract and retain a loyal customer base.
The day will provide a survival guide for CX as we discuss topics such as the power of personalisation, giving consumers the content that they want, what happens when a customer first design takes a backseat, the craft behind a successful marketing strategy, how customer insights can drive success, the importance of brand identity and more.
Case study presenters sharing their stories at the Summit are seeing a seamless CX as a result of their own strategic efforts and, by joining them, you’ll be able to reap similar rewards.
John Lewis has fallen to a half-year loss and says a no-deal Brexit will have a “significant” impact. The retailer said while it had prepared for no deal, it could not fully offset the effect and the impact on fresh food supplies was a concern. The stores group, which also owns Waitrose, reported a loss of […]
Apple has unveiled its iPhone 11 range of handsets, which feature more cameras than before and a processor that has been updated to be faster while consuming less power. The company said the two Pro models would last between four to five hours longer than their XS predecessors. But it did not launch a 5G […]
A TV ad for Deliveroo has been banned for suggesting the food delivery firm could deliver anywhere in the UK. The ad, shown in March, showed various scenes of people using the Deliveroo app and having food delivered to them, all in unusual places or circumstances. The Advertising Standards Authority (ASA) said it was “likely […]
A group of 50 states and territories in the US have launched an investigation into Google’s dominance of the online advertising market. The coalition warned that the search giant may be threatening competition and consumers. They also raised concerns over the way Google ranks its search results and protects users’ personal data. The action adds […]
WeWork’s stock market debut – one of the most hotly anticipated financial events of the year – is in doubt. SoftBank, the Japanese investment firm that owns about 30% WeWork, has reportedly urged the property company to drop its flotation plans. The pressure follows signs that outside investors do not value the much-hyped firm as […]
Marie Claire is to stop producing its UK print edition after November to become a digital-only offering. TI Media, which publishes the fashion and beauty magazine, says it is making the change “to best serve the changing needs of its audience’s mobile-first, fast-paced, style-rich lifestyles”. While print sales have fallen, the website has two million […]
Facebook is under investigation in the US to determine whether it has “stifled competition and put users at risk”. The new action was announced by New York state Attorney General Letitia James on behalf of a coalition of representatives from several states. “Even the largest social media platform in the world must follow the law […]
Disney is to make more blockbusters at Pinewood Studios in Buckinghamshire after signing a deal to take over most of the complex for at least a decade. The film and TV giant behind the Star Wars, Marvel and Avatar movies will lease 20 stages plus other facilities. Pinewood is famously the home of James Bond, […]
Alcohol sold in supermarkets should be taxed at a higher rate than drink sold in pubs, a think tank has suggested. A “pub relief” would make drinking at home less affordable and support the pub sector, according to the Social Market Foundation (SMF). The Institute of Alcohol Studies (IAS), which commissioned the research, said it […]
TripAdvisor has hit back at allegations that it is failing to stop a flood of fake reviews that artificially boost hotel ratings. The travel review site has come under fire from consumer group Which? over what it calls “hugely suspicious” patterns of comments from contributors. But James Kay, a UK director of TripAdvisor, said the […]
