Events: CX Marketing Summit
CX Marketing Summit 2021
Now in its 4th year and back this year as an exciting Virtual event, discover how the marketing function is playing an increasingly important role in CX
The Virtual CX Marketing Summit will take you on a journey to CX excellence, as we look at the increasing number of organisations who are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, which leads to tailored, personalised offerings that attract and retain a loyal customer base. Every interaction that a customer has with a company, be it online or offline, changes their impression of the brand. For this reason, there has never been a more important time for the marketing function to ensure a great CX through each touchpoint of creating awareness, driving conversions, and keeping existing customers happy.
The day will provide a survival guide for CX as we discuss topics such as how we can use service design to break down business silos, how we can build a better CX using an inside-out model, the new technologies that can transform engagement, how to master digital advertising in the machine age, how we need to stop thinking channels and start thinking journeys, the use of VOC in marketing, and what the era of omnipresent experience means for you.
The organisations sharing their stories at the Summit are seeing a more seamless CX being created as a result and, by joining them, you’ll be able to reap the same rewards. Make sure you don’t miss out on the Virtual CX Marketing Summit.
LIVE UPDATE: All of our 2021 events are currently planned as virtual, although we have placeholder dates with a number of our venue providers ready and waiting to welcome us back. When possible we are excited to be able to provide our ‘turnkey’ fully managed exhibition solution once again providing the physical presence at the venue and in person networking opportunities.
Two day Virtual Event
Round Table Sessions
10 Topic Streams
Case Study Presentations
Networking Opportunities
30 Presentations
View the exclusive Preview Guide
Download the preview guide to find out who’s speaking, ‘convince your boss to attend’ letter template, decide which streams to attend and more. Fill the details below to receive the preview guide.
2021 Topic Streams
2020 Chairs
2020 Speakers
Interested in becoming a speaker?
What our Delegates Think
“
I can't commend you enough on the quality of speakers. Excellent to hear from world class brands all in one place
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Marks & Spencers
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Easy to register and access presentations. Very well organised and chaired. Great case studies focused on current affairs
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HSBC Plc
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One of the most insightful CX events I've been to. Go with a capacity to absorb and utilise the information to your advantage!
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John Lewis
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A fabulous opportunity to learn and exchange ideas with diverse companies, I found it inspired me to bring about changes in my organisation
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VistaJet
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I rarely go to conferences because it's usually the same repeated content, but this event brings the customer to the forefront on various levels!
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Bupa
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It's a great CX insights day and for changing the way you think about CX.
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Oxfam
CX Marketing Summit Highlights Video
2020 Delegate Roles Included
Marketing • Customer Experience • Communications • Content • Customer Insight • Products • SEO/Paid Marketing • Research • Strategy • Digital • Customer Loyalty • Social Media/Community • Direct Marketing • Public Relations • Consultants
CX Marketing Summit Photo Gallery
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2020 Sponsors
Medallia
Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. Medallia captures experience signals created on daily journeys in person, on calls and digital channels, over video and social media and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment.
RedEye
RedEye uses a unique combination of data, people and technology to help B2C brands improve customer data and customer experience. The RedEye platform is an AI-driven marketing automation solution that provides our clients with the customer insight and data they need to drive highly personalised and successful multi-channel communications that attract, engage and convert customers.
Orlo
Orlo - one platform to manage your digital conversations With a whole load of channels to toggle between and the public always watching, delivering social customer care and marketing content that knocks their socks off is no easy feat. The Orlo platform empowers you to manage your digital conversations from one place - so you can focus on what really matters - providing a great customer experience. Proud to be a British born brand, our servers are based here in the UK too. Sure, the platform is full of features, supports over 300 brands and manages millions of conversations, but it’s affordable too. Easy to implement, secure and scalable solutions with prices that don’t break the bank? Hello ROI! Contact us Twitter - @HelloOrlo LinkedIn - /HelloOrlo Facebook - @HelloOrlo Website: orlo.tech Tel: +44 121 368 1420 Email: hello@orlo.tech Jack Fox Business Development Manager Email: jack.fox@orlo.tech Tel: 07973368581 Laura Smith Business Development Manager Email: laura.smith@orlo.tech Tel: 07592845138
Dot Digital
A business strategy to deliver on our ambitions
dotdigital Group plc is a leading provider of email marketing and omnichannel SaaS technology to empower digital marketing professionals. Our marketing automation platform is used by over 70,000 marketers in 156 countries worldwide, empowering global marketers to achieve outstanding results with superior tools and services.
Digital excellence has always been at the core of our business. Founded in 1999 as a web design agency, dotdigital has developed a globally compelling product suite. Our commitment to platform innovation and international growth makes it easy for serious marketers to start small, and scale quickly.
Textlocal
Textlocal is the market leader of cloud SMS and digital messaging software for businesses looking to maximise on mobile channels, in a marketplace which is seeing exponential growth. Multichannel mobile messaging is the key to creating a seamless customer experience across online and in-store. Textlocal’s product suite meets the needs of communication via all mobile messaging channels through their SMS platform. The suite also includes IMIchat to support contact centre customer conversations and IMIconnect to streamline customer interaction automation. Contact: Natasha Deafffern T: 01244 537204 E: sales@textlocal.com
Siegel+Gale
We believe in the power of simplicity
At Siegel+Gale, we own it, defend it and live by it. We’re a brand strategy, design and experience firm. With unlimited imagination and a dedication to the facts, we build brands that cut through the clutter—and unlock success for our clients.
Inkdesk
Inkdesk is a fully managed B2B prospecting service with a difference. We not only source and validate the data you need for a successful campaign, but also write letters by hand and mail them directly to your prospect. Unlike most direct mail marketing, your handwritten letter will never be ignored or end up straight in the bin. Inkdesk drastically boosts your response rates by providing the human touch that makes your prospect feel valued. We make sure every one of your bespoke handwritten letters are well-presented, working with you to craft your content for maximum impact, and verifying each prospect’s details by hand to ensure each letter lands on their desk. Contact: E: hello@inkdesk.com W: https://inkdesk.com/
mGage
Brands create powerful and interactive connections with their customers using mGage`s innovative messaging solutions. We are a tier-1 aggregator with direct connections to all major US and UK carriers and 600 connections delivering to 150 countries. We partner with enterprises to deliver high volume time-sensitive, transactional and promotional messages across key messaging channels including SMS, RCS and Push. We also provide mobile payment solutions such as Direct Carrier Billing (DCB), allowing consumers to pay for digital content & services using their mobile phone. This is all backed by decades of experience, state-of-the-art infrastructure and the most comprehensive support available.
Kantar
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
Critizr
Critizr is a real-time customer engagement and feedback management solution. We empower companies’ VoC programmes through cutting-edge collection, processing and analysis. Our solution enables millions of feedback interactions every month with any store manager in Europe. Critizr drives the customer experience transformation across the enterprise as we partner daily with local retail outlets through the organisation all the way up to the board room. Critizr, works with the largest French companies (Carrefour, Total, Flunch, Douglas …) and transforms customer relationship in source of differentiation and growth. Critizr, disrupting retail CX, putting humans first again. Contact: Douglas Mancini, Vice President Sales EMEA T: 0203 911 7558 E: douglas.mancini@critizr.com W:critizr.com
Eptica
While most companies now measure customer satisfaction, most admit to failing to get real business insight from listening to the Voice of the Customer. Current metrics and systems provide a rough guide to what customers are saying, but don’t give insight into why they are behaving in particular ways or deliver a true, real-time picture of their emotions. vecko, a new Customer Intelligence tool from Eptica, automatically converts digital conversations from both indirect and solicited feedback, into actionable insights that advance CX and add value to your business. Built on Eptica’s 18 years of experience in delivering multilingual customer engagement solutions, vecko’s advanced AI-powered innovation enables a deeper understanding of customer behaviour, emotions, risks of churn, intent and more. Designed to ‘democratise’ customer insight, vecko makes it easy to share customer experience intelligence across departments through intuitive, role-based dashboards, breaking down silos and enabling brands to make better business decisions, improve CX and generate immediate ROI. Contact: T: 0118 207 0660 E: marketing@eptica.com W: www.eptica.com
Noble Systems
Noble Systems is a global leader in the customer communications industry, providing innovative solutions for Contact Centre, Workforce Engagement and Analytics technologies. Tens of thousands of agents at client installations worldwide use Noble platforms to manage millions of customer contacts each day. Noble offers a unified suite of inbound, outbound and omnichannel contact processing, strategy planning, resource management and compliance tools for companies of all sizes. Our premise, cloud and innovative premise/cloud hybrid platforms include ACD, predictive dialling, blended processing, recording and monitoring, IVR, messaging, interaction analytics, robotic process automation, decisioning, workforce management and gamification. With a portfolio of 200 patents and growing, Noble leads the way in pioneering solutions for the contact centre market. Contact: Sian Ciabattoni, Marketing Director T: 0796738494 E: sciabattoni@noblesystems.com W: www.noblesystems.com
Why become a Sponsor?
Watch our short video here to see why our current partners continue to benefit from sponsoring our events.
For more information or to discuss becoming a sponsor, please contact our sponsorship team on:
Previous Sponsors
Medallia
Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. Medallia captures experience signals created on daily journeys in person, on calls and digital channels, over video and social media and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment.
Textlocal
Textlocal is the market leader of cloud SMS and digital messaging software for businesses looking to maximise on mobile channels, in a marketplace which is seeing exponential growth. Multichannel mobile messaging is the key to creating a seamless customer experience across online and in-store. Textlocal’s product suite meets the needs of communication via all mobile messaging channels through their SMS platform. The suite also includes IMIchat to support contact centre customer conversations and IMIconnect to streamline customer interaction automation. Contact: Natasha Deafffern T: 01244 537204 E: sales@textlocal.com
Confirmit
Confirmit enables organisations to develop and implement Voice of the Customer, Employee Engagement and Market Research programmes that deliver insight and drive business change. Confirmit’s clients create multi-channel, multi-lingual feedback and research programmes that engage customers, empower employees, deliver a compelling respondent experience, and provide high Return on Investment. Confirmit’s customer engagement model provides the power to listen to the Voice of the Customer, integrate it with financial, operational and free-form text data to generate powerful insight, and take action that will deliver effective business change and create competitive advantage. Contact: T: +44 (0)20 3053 9333 W: www.confirmit.com
Network Research
Network Research is a full service insights agency, specialising in improving the customer experience. For over 30 years we’ve been helping our clients build deeper, more profitable relationships with their customers. We use research to create actionable insight at all stages of the customer journey – from product development, customer acquisition and communications through to satisfaction, loyalty and retention. We use our in-house visualisation and technology teams to work with clients to produce creative and compelling ways to communicate insight stories for maximum impact. Contact: Richard Gaze T: 20 7680 5100 E: r_gaze@networkresearch.co.uk W:www.networkresearch.co.uk
Selligent
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action. More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent Marketing Cloud’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners and resellers, Selligent Marketing Cloud serves over 30 countries with local, personalised service. Contact: T: +44 (0) 208 004 6051 E: Info.uk@selligent.com W:www.selligent.com
Artificial Solutions
At Artificial Solutions, we Make Technology Think! We believe that people should be able to interact with technology intelligently. Using their language, their terminology, across whatever device or service they choose. Our technology uses a form of AI we refer to as Natural Language Interaction (NLI). Delivered through our Teneo platform, it allows nonspecialists to rapidly develop enterprise strength, conversational applications that reason, analyze, and react—just like a human.
T: +44 (0)1635 523267
Thunder Head
Thunderhead is transforming customer engagement – empowering brands to understand each customer’s TRUE INTENT and continuously orchestrate individualised journeys for millions of customers across billions of touchpoints, seamlessly and in real time, driving topline growth, reducing cost-to-serve, and optimizing customer lifetime value. Our ONE Engagement Hub is an intelligent cloud-based customer engagement layer that works with, and across, your existing systems. ONE enables brands to understand, visualise, and optimise the customer journey in real time. It listens to a customer’s activity across all channels and touchpoints, building a view of what they look for: discovering interest, context and behaviour as they browse. Helping you understand each customer’s true intent and orchestrate individual journeys for every customer, across every touchpoint in real-time.
Contact: Catherine Tyson E: conversations@thunderhead.com W: www.thunderhead.com
NKD
We believe that employee engagement is as vital to company performance as external customer engagement. Over the last 12 years our solutions have impacted the performance of close to 1 million people across 220 countries. We specialise in helping you identify and solve your unique people challenges. Our success is built on delivering practical and engaging people solutions that make a difference to the bottom line. Our solutions work because they are grounded in rigorous science using proven methodologies. Vitally, we wrap them up with an engaging communications story that inspires behaviour change and ensures the results we deliver really stick.
Contact: Nab Kalsi, Business Development Director T: +44 (0) 203 4700 230 M: +44 (0) 7768 045 609 E: nab@nkd.co.uk W: www.nkd.co.uk
Kantar
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow. Contact: W: www.kantar.com
Interested in Sponsoring? Download the Sponsorship Media Pack
Download the media preview guide to find out about the various sponsorship packages available. Engage with our senior audiences responsible for customer and employee engagement strategies. Fill the details below to receive the media information.
Who is Attending?
- Marketing
- Communications
- Content
- Customer Strategy
- Customer Insight
- Products
- SEO/Paid Marketing
- Social Media
- Research
- Marketing
- Direct Marketing
- Digital Marketing Specialists
- Public Relations
We are pleased to advise that this course is fully CPD accredited
Interested in Attending? Download the FREE Preview Guide
Download the preview guide to find out who’s speaking, ‘convince your boss to attend’ letter template, decide which streams to attend and more. Fill the details below to receive the preview guide.
Ticket Options
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