CX Marketing Summit Virtual 2020

Our customers’ behaviour and priorities have changed more rapidly during 2020 that at any other time in recent history, and those changes are continuing at pace as CX Marketing emerges into the ‘new normal’. This stream will highlight how the pandemic has acted as a catalyst for profound change.

In these unprecedented times of change organisations are having more than ever to adapt and indeed reinvent their CX Marketing strategies. This stream will look at how organisations are successfully transforming their CX Marketing strategies to meet customer needs.

We will explore how measuring the results of your CX efforts and using them to aid your marketing initiatives can enhance engagement and streamline activities.

In this digital era, it’s more important than ever to align strategies across channels to ensure a consistent tone of voice and customer experience. In this stream, we’ll be looking at how getting your multichannel experiences right can lead to tailored, personalised offerings that attract and retain a loyal customer base.

This seminar stream will look at how, as the marketing function plays an ever increasingly important role in the CX, it’s important that the strategic and innovative functions within both departments unify in order to provide a more seamless CX.

We’ll be exploring how by listening to and implementing what both your customers and employees want from their experiences with your organisation, you can form a winning strategy that will ultimately allow you to gain competitive advantage.

The digital era is transforming the way that we work, and the marketing department can utilise this technology more than any other. We’ll be looking at the best ways to integrate new technology and digital methods into your marketing strategies.

We’ll be drilling down into these exciting new areas and examining how you can implement new technologies to ultimately transform customer engagement.

Organisations who capture customer’s expectations, preferences and aversions and implement new ways of doing things based on their findings are those who are the most successful within their customer strategies. Join us to explore how you can further enhance the way you listen to customers.

75% of consumers agree that they are more engaged with brands who personalise messages and offers, so getting your strategies relating to this aspect right is more important than ever. Join this session to learn from those getting their personalisation strategies right, who are in turn increasing customer loyalty.

Following the implementation of GDPR regulations and the record numbers of data breaches being reported, join this session to learn how to be more responsible with your data, whilst in turn protecting your organisation.