Events: Marketing Engagement Summit
Marketing Engagement Summit 2022
Discover how the future of MarTech is playing an increasingly important role
Heading into its 5th year and back as a live venue based event, the Marketing Engagement Summit takes you on a journey to CX excellence.
The future of marketing will be more automated, predictive and AI driven – join us on a journey showcasing how digital technology can be used to provide consistent messaging, and learn how to gain advanced customer understanding and insights for a more personalised offering that attracts and retains a loyal customer base.
Every interaction that a customer has with a company, be it online or offline, changes their impression of that brand. For this reason, there has never been a more important time for the marketing function to ensure a great CX through each and every touchpoint. From creating awareness to driving conversions and keeping existing customers happy, we demonstrate how the future of MarTech promises exciting new technologies that can transform engagement and maximise the human experience.
What does the era of omnipresent experience means for your business? Discover how to master digital advertising in the machine age, learn why we need to stop thinking channels and start thinking journeys and understand the importance of the use of VoC in marketing.
The day will provide a digital technology survival guide for the CX of the future as we discuss topics such as how we can use service design to break down business silos and build a better CX using an inside-out model.
Join the Marketing Engagement Summit to hear from organisations who are seeing a more seamless CX and reap the same rewards of better engagement, better staff and customer satisfaction and ultimately, greater profit.
One Day Event
Round Table Sessions
5 Topic Streams
Case Study Presentations
Networking Opportunities
15 Presentations
2021 Topic Streams
2021 Studio Hosts
2021 Speakers
Niels van Wijk
Philips Senior Global Consumer Marketing Manager – Male Grooming Click to read more...
Interested in becoming a speaker?
2021 Agenda
- 13th October
- 14th October
What our Delegates Think
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I can't commend you enough on the quality of speakers. Excellent to hear from world class brands all in one place
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Marks & Spencers
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Easy to register and access presentations. Very well organised and chaired. Great case studies focused on current affairs
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HSBC Plc
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One of the most insightful CX events I've been to. Go with a capacity to absorb and utilise the information to your advantage!
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John Lewis
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A fabulous opportunity to learn and exchange ideas with diverse companies, I found it inspired me to bring about changes in my organisation
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VistaJet
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I rarely go to conferences because it's usually the same repeated content, but this event brings the customer to the forefront on various levels!
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Bupa
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It's a great CX insights day and for changing the way you think about CX.
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Oxfam
CX Marketing Summit Highlights Video
2021 Delegate Roles Included
Marketing • Customer Experience • Communications • Content • Customer Insight • Products • SEO/Paid Marketing • Research • Strategy • Digital • Customer Loyalty • Social Media/Community • Direct Marketing • Public Relations • Consultants
CX Marketing Summit Photo Gallery
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Event Sponsors
Hootsuite
We believe in the power of human connection
We created Hootsuite to help people connect on social media and do amazing things together. We connect people with the communities they live in. The teams they work with. The brands they love. The customers who believe in them. And the leaders and visionaries who show them the way forward.
Whether you're managing a small team or making a bold leap forward to completely transform your social enterprise, Hootsuite is here to help you unlock the power of human connection and make great things happen.
SheerID
SheerID’s leading digital verification platform instantly verifies the identity of individuals and businesses, enabling enterprises to deliver exclusive offers and experiences to high-value consumer communities while mitigating fraud and minimising friction. By using authoritative data sources to verify credentials in real-time within an organisation’s brand experience, SheerID delivers a seamless customer experience that reduces churn and fuels loyalty to drive revenue growth. As a result, the world’s biggest brands – including Amazon, BackMarket, Spotify and T-Mobile – rely on SheerID as their trusted verification partner.
Yext
Yext’s mission is to transform the enterprise with AI search.
With the explosion of information and data online, search has never been more important. However, while the world of consumer search has innovated over time, enterprise search has not. In fact, the majority of enterprise search is powered by outdated keyword technology that only scans for keywords and delivers a list of hyperlinks rather than actually answering questions. Yext, the Answers Company, offers a modern, AI-powered Answers Platform that understands natural language so that when people ask questions about a business online they get direct answers – not links.
Influencer
Influencer is a global leader in influencer marketing, offering clients guaranteed results by combining strategic creativity, insights and technology. Influencer’s unique technology, Waves, provides global advertisers, such as Mars, Alibaba and P&G, with the ability to succeed on social media, with scalable workflows and actionable insights. To date, Influencer has raised $5 million in investment and is backed by Puma Private Equity. In London and Kyiv, a global team of 70+ are powering record growth and championing a new era of creativity. Influencer is an official global marketing partner with Facebook, Instagram and TikTok.
Selligent
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action. More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent Marketing Cloud’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners and resellers, Selligent Marketing Cloud serves over 30 countries with local, personalised service. Contact: T: +44 (0) 208 004 6051 E: Info.uk@selligent.com W:www.selligent.com
Genesys
Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 1,000 companies in 100+ countries trust our #1 customer experience platform to drive great business outcomes and create lasting relationships. Combining the best of technology and human ingenuity, we build solutions that mirror natural communication and work the way you think. Our industry-leading solutions foster true omnichannel engagement, performing equally well cross all channels, on-premise and in the cloud. Experience communication as it should be: fluid, instinctive and profoundly empowering.
Contact: W: www.genesys.com/uk
Orlo
Orlo - one platform to manage your digital conversations With a whole load of channels to toggle between and the public always watching, delivering social customer care and marketing content that knocks their socks off is no easy feat. The Orlo platform empowers you to manage your digital conversations from one place - so you can focus on what really matters - providing a great customer experience. Proud to be a British born brand, our servers are based here in the UK too. Sure, the platform is full of features, supports over 300 brands and manages millions of conversations, but it’s affordable too. Easy to implement, secure and scalable solutions with prices that don’t break the bank? Hello ROI! Contact us Twitter - @HelloOrlo LinkedIn - /HelloOrlo Facebook - @HelloOrlo Website: orlo.tech Tel: +44 121 368 1420 Email: hello@orlo.tech Jack Fox Business Development Manager Email: jack.fox@orlo.tech Tel: 07973368581 Laura Smith Business Development Manager Email: laura.smith@orlo.tech Tel: 07592845138
Dot Digital
A business strategy to deliver on our ambitions
dotdigital Group plc is a leading provider of email marketing and omnichannel SaaS technology to empower digital marketing professionals. Our marketing automation platform is used by over 70,000 marketers in 156 countries worldwide, empowering global marketers to achieve outstanding results with superior tools and services.
Digital excellence has always been at the core of our business. Founded in 1999 as a web design agency, dotdigital has developed a globally compelling product suite. Our commitment to platform innovation and international growth makes it easy for serious marketers to start small, and scale quickly.
RedEye
RedEye uses a unique combination of data, people and technology to help B2C brands improve customer data and customer experience. The RedEye platform is an AI-driven marketing automation solution that provides our clients with the customer insight and data they need to drive highly personalised and successful multi-channel communications that attract, engage and convert customers.
The First Word
Writing is one of the most powerful things we do at work, but so often the default setting for business writing is formal, complex and bland. And if we’re honest, we’re all guilty of it from time to time. That’s why we set up The First Word. To banish the blah, bull and bunkum from business writing. To help people write like human beings, not corporate clones. And to get organisations where they want to be by changing the way they use words. Because when you make writing better, you make business better.
Textlocal
Textlocal is the market leader of cloud SMS and digital messaging software for businesses looking to maximise on mobile channels, in a marketplace which is seeing exponential growth. Multichannel mobile messaging is the key to creating a seamless customer experience across online and in-store. Textlocal’s product suite meets the needs of communication via all mobile messaging channels through their SMS platform. The suite also includes IMIchat to support contact centre customer conversations and IMIconnect to streamline customer interaction automation. Contact: Natasha Deafffern T: 01244 537204 E: sales@textlocal.com
Siegel+Gale
We believe in the power of simplicity
At Siegel+Gale, we own it, defend it and live by it. We’re a brand strategy, design and experience firm. With unlimited imagination and a dedication to the facts, we build brands that cut through the clutter—and unlock success for our clients.
Inkdesk
Inkdesk is a fully managed B2B prospecting service with a difference. We not only source and validate the data you need for a successful campaign, but also write letters by hand and mail them directly to your prospect. Unlike most direct mail marketing, your handwritten letter will never be ignored or end up straight in the bin. Inkdesk drastically boosts your response rates by providing the human touch that makes your prospect feel valued. We make sure every one of your bespoke handwritten letters are well-presented, working with you to craft your content for maximum impact, and verifying each prospect’s details by hand to ensure each letter lands on their desk. Contact: E: hello@inkdesk.com W: https://inkdesk.com/
mGage
mGage offers a mobile engagement tool enabling businesses to communicate on a personal level with customers across multiple channels. As global mobile engagement specialists, mGage harnesses SMS, voice, push, social channels and a multitude of messaging apps, to build relationships with their valued customers. With over 15 years of CRM experience, mGage expertly uses cloud-based SaaS systems to bring omnichannel communications to 800+ enterprises via 550 carriers globally. Contact: E: sales@mGage.com W:www.mGage.com
Kantar
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
Critizr
Critizr is Europe’s leading customer feedback platform. Founded in France in 2012, the Critizr platform is today used in 25 countries by more than 80 of Europe’s biggest companies. It is transforming the way these businesses listen to and understand their customers, empowering their staff to take action and deliver a great customer experience every day.
Contact: Douglas Mancini, Vice President Sales EMEA T: 0203 911 7558 E: douglas.mancini@critizr.com W: critizr.com
Eptica
While most companies now measure customer satisfaction, most admit to failing to get real business insight from listening to the Voice of the Customer. Current metrics and systems provide a rough guide to what customers are saying, but don’t give insight into why they are behaving in particular ways or deliver a true, real-time picture of their emotions. vecko, a new Customer Intelligence tool from Eptica, automatically converts digital conversations from both indirect and solicited feedback, into actionable insights that advance CX and add value to your business. Built on Eptica’s 18 years of experience in delivering multilingual customer engagement solutions, vecko’s advanced AI-powered innovation enables a deeper understanding of customer behaviour, emotions, risks of churn, intent and more. Designed to ‘democratise’ customer insight, vecko makes it easy to share customer experience intelligence across departments through intuitive, role-based dashboards, breaking down silos and enabling brands to make better business decisions, improve CX and generate immediate ROI. Contact: T: 0118 207 0660 E: marketing@eptica.com W: www.eptica.com
Noble Systems
Noble Systems is a global leader in the customer communications industry, providing innovative solutions for Contact Centre, Workforce Engagement and Analytics technologies. Tens of thousands of agents at client installations worldwide use Noble platforms to manage millions of customer contacts each day. Noble offers a unified suite of inbound, outbound and omnichannel contact processing, strategy planning, resource management and compliance tools for companies of all sizes. Our premise, cloud and innovative premise/cloud hybrid platforms include ACD, predictive dialling, blended processing, recording and monitoring, IVR, messaging, interaction analytics, robotic process automation, decisioning, workforce management and gamification. With a portfolio of 200 patents and growing, Noble leads the way in pioneering solutions for the contact centre market. Contact: Sian Ciabattoni, Marketing Director T: 0796738494 E: sciabattoni@noblesystems.com W: www.noblesystems.com
Why become a Sponsor?
Watch our short video here to see why our current partners continue to benefit from sponsoring our events.
For more information or to discuss becoming a sponsor, please contact our sponsorship team on:
Previous Sponsors
Medallia
Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. Medallia captures experience signals created on daily journeys in person, on calls and digital channels, over video and social media and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment.
Textlocal
Textlocal is the market leader of cloud SMS and digital messaging software for businesses looking to maximise on mobile channels, in a marketplace which is seeing exponential growth. Multichannel mobile messaging is the key to creating a seamless customer experience across online and in-store. Textlocal’s product suite meets the needs of communication via all mobile messaging channels through their SMS platform. The suite also includes IMIchat to support contact centre customer conversations and IMIconnect to streamline customer interaction automation. Contact: Natasha Deafffern T: 01244 537204 E: sales@textlocal.com
Confirmit
Confirmit enables organisations to develop and implement Voice of the Customer, Employee Engagement and Market Research programmes that deliver insight and drive business change. Confirmit’s clients create multi-channel, multi-lingual feedback and research programmes that engage customers, empower employees, deliver a compelling respondent experience, and provide high Return on Investment. Confirmit’s customer engagement model provides the power to listen to the Voice of the Customer, integrate it with financial, operational and free-form text data to generate powerful insight, and take action that will deliver effective business change and create competitive advantage. Contact: T: +44 (0)20 3053 9333 W: www.confirmit.com
Network Research
Network Research is a full service insights agency, specialising in improving the customer experience. For over 30 years we’ve been helping our clients build deeper, more profitable relationships with their customers. We use research to create actionable insight at all stages of the customer journey – from product development, customer acquisition and communications through to satisfaction, loyalty and retention. We use our in-house visualisation and technology teams to work with clients to produce creative and compelling ways to communicate insight stories for maximum impact. Contact: Richard Gaze T: 20 7680 5100 E: r_gaze@networkresearch.co.uk W:www.networkresearch.co.uk
Selligent
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action. More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent Marketing Cloud’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners and resellers, Selligent Marketing Cloud serves over 30 countries with local, personalised service. Contact: T: +44 (0) 208 004 6051 E: Info.uk@selligent.com W:www.selligent.com
Artificial Solutions
At Artificial Solutions, we Make Technology Think! We believe that people should be able to interact with technology intelligently. Using their language, their terminology, across whatever device or service they choose. Our technology uses a form of AI we refer to as Natural Language Interaction (NLI). Delivered through our Teneo platform, it allows nonspecialists to rapidly develop enterprise strength, conversational applications that reason, analyze, and react—just like a human.
T: +44 (0)1635 523267
Thunder Head
Thunderhead is transforming customer engagement – empowering brands to understand each customer’s TRUE INTENT and continuously orchestrate individualised journeys for millions of customers across billions of touchpoints, seamlessly and in real time, driving topline growth, reducing cost-to-serve, and optimizing customer lifetime value. Our ONE Engagement Hub is an intelligent cloud-based customer engagement layer that works with, and across, your existing systems. ONE enables brands to understand, visualise, and optimise the customer journey in real time. It listens to a customer’s activity across all channels and touchpoints, building a view of what they look for: discovering interest, context and behaviour as they browse. Helping you understand each customer’s true intent and orchestrate individual journeys for every customer, across every touchpoint in real-time.
Contact: Catherine Tyson E: conversations@thunderhead.com W: www.thunderhead.com
NKD
We believe that employee engagement is as vital to company performance as external customer engagement. Over the last 12 years our solutions have impacted the performance of close to 1 million people across 220 countries. We specialise in helping you identify and solve your unique people challenges. Our success is built on delivering practical and engaging people solutions that make a difference to the bottom line. Our solutions work because they are grounded in rigorous science using proven methodologies. Vitally, we wrap them up with an engaging communications story that inspires behaviour change and ensures the results we deliver really stick.
Contact: Nab Kalsi, Business Development Director T: +44 (0) 203 4700 230 M: +44 (0) 7768 045 609 E: nab@nkd.co.uk W: www.nkd.co.uk
Kantar
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow. Contact: W: www.kantar.com
Who is Attending?
- Marketing
- Communications
- Content
- Customer Strategy
- Customer Insight
- Products
- SEO/Paid Marketing
- Social Media
- Research
- Marketing
- Direct Marketing
- Digital Marketing Specialists
- Public Relations
We are pleased to advise that this course is fully CPD accredited
Venue Directions
Victoria Park Plaza – 239 Vauxhall Bridge Road, London, SW1V 1EQ, UK – Lower Level 1
Ideally located in the West End within walking distance of the Victoria London train station, the stylish Park Plaza Victoria London provides guests with a convenient transportation link to Gatwick Airport. The hotel is also close to coach, bus and Underground stations.
Enjoy proximity to the capital’s primary tourist sites, such as Buckingham Palace, the Houses of Parliament, Theatreland and Big Ben. Business travellers can take advantage of on-site meeting facilities and an Executive Lounge.
Situated just two minutes from the Gatwick Express and National Rail service at London Victoria Station, Park Plaza gives you easy access to Central London, Gatwick Airport and the south side of England.
From King’s Cross & St. Pancras Railway Station (Eurostar):
– Take the Victoria Line Southbound towards Brixton on the London Underground
– Depart at London Victoria Station
– Walk south on Wilton Road for 100 metres and Park Plaza Victoria London will be on your left
From London Heathrow Airport:
– Take the London Underground, eastbound on the Piccadilly line
– Change at Hammersmith Station and take the District line to London Victoria Station
– Walk south on Wilton Road for 100 metres
– Park Plaza Victoria London will be on your left
From London Gatwick Airport:
– Take the Gatwick Express train to London Victoria Station
– From the station, take the exit by Platform 2
– Turn right and walk 100 metres
– Park Plaza Victoria London will be on your left
From London Stansted Airport:
– Take the Stansted Express train to Liverpool Street Station
– Change to London Underground and take the Circle line to London Victoria Station
– Walk south on Wilton Road for 100 metres
– Park Plaza Victoria London will be on your left
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