Events: Future of Martech
Future of Martech Conference
Technologies are Innovating and Enabling a New Kind of Creativity
Martech originally comprised of marketing software such as marketing automation platforms, social media management and monitoring tools, website, and SEO analytics.
At present, and over the coming years, the marketing function will continue to leverage these technologies and trends of the digital age and begin to increasingly overlap with tools leveraged by other parts of the organisation. The landscape relating to technology in marketing continues to develop and has already grown to encompass sales and service tools as well.
We are in the era of brand experience and customers’ demands are rapidly changing. There has been a seismic shift from campaign-based value to customer-based value, measured largely through the customer experience, and consumers are now exercising control over their data, content they want to consume, and the brands they wish to engage with.
The future is cloud and, for many, the migration to cloud technology is already well underway. Marketers need to think about how they federate their data to create great customer experiences, as the time to align and comply with customers’ needs is more prominent than ever.
LIVE UPDATE: Our 2022 events are planned as hybrid venue based conferences, providing both best in class live virtual access and an exciting totally revamped onsite experience, we believe this new format will ensure they will be the best events we’ve organised. The format is of course subject to government guidelines and social distancing at the time of the event. We will have comprehensive measures in place ensuring the safety of all those involved including our delegates, speakers and sponsors. We are more excited than ever and look forward to seeing you – whether that be virtually or in London in person.
One Day Event
Roundtables Sessions
Case Study Presentations
Network with Peers
1-2-1 Meetings
20 Exclusive Presentations
2022 Topic Streams
2021 Studio Host
2021 Speakers
Mona Faris
Johnson & Johnson Regional Portfolio Manager (Haircare and Skincare) Click to read more...
Mike Borrelli
Henkel Senior Product Owner - Global Platforms Marketing Activation Click to read more...
Satya Upadhyaya
Citi Vice President - Campaign Optimisation,Marketing Capability & Change Click to read more...
Interested in becoming a speaker?
What our Delegates Think
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I can't commend you enough on the quality of speakers. Excellent to hear from world class brands all in one place
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Marks & Spencers
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Easy to register and access presentations. Very well organised and chaired. Great case studies focused on current affairs
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HSBC Plc
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One of the most insightful CX events I've been to. Go with a capacity to absorb and utilise the information to your advantage!
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John Lewis
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A fabulous opportunity to learn and exchange ideas with diverse companies, I found it inspired me to bring about changes in my organisation
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VistaJet
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I rarely go to conferences because it's usually the same repeated content, but this event brings the customer to the forefront on various levels!
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Bupa
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It's a great CX insights day and for changing the way you think about CX.
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Oxfam
Delegate Roles include
Marketing • Customer Experience • Communications • Content • Customer Insight • Products • SEO/Paid Marketing • Research • Strategy • Digital • Customer Loyalty • Social Media/Community • Direct Marketing • Public Relations • Consultants
2021 Sponsors
Freshworks
Freshworks provides customer engagement software to businesses of all sizes, making it easy for customer support, sales and marketing professionals to communicate more effectively with customers and deliver moments of wow. Freshworks offers a full suite of SaaS (Software as a Service) products that create compelling customer experiences and lets businesses share a 360 degree view of relevant customer information internally.
PurpleSquare
We help the world's biggest brands maximise their marketing automation potential.
Our services and solutions cover the life cycle from project planning through solution design to technical and commercial delivery, user training and operational support of the optimal marketing technology solution for organisations of all shapes and sizes.
OneTrust
OneTrust PreferenceChoice™ enables marketers and publishers to drive transparent user experiences, build trust, and comply with 100s of global data privacy regulations, including the CCPA, TCPA, CASL, and GDPR. OneTrust PreferenceChoice is the #1 CMP (according to AdZerk) and is an IAB-registered Transparency and Consent Framework (TCF) 2.0 vendor.
OneTrust PreferenceChoice is a part of OneTrust, the #1 most widely used privacy, security and governance platform used by more than 7,500 customers and powered by 130 awarded patents.
To learn more, visit PreferenceChoice.com or connect on LinkedIn.
BlueConic
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, and VF Corp, use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe.
Lead Forensics
Lead Forensics is a B2B software for turbo-charged lead Generation. Identify your anonymous website visitors' contact details and increase your sales pipeline
Lead Forensics is the software that reveals the identity of your anonymous website visitors, turning them into actionable sales-ready leads in real-time, at your fingertips. When 98% of website visitors leave without enquiring,
Experience turbo-charged lead generation with our free trial. Simple set-up. No commitments.
YouGov
YouGov is the most complete consumer research system on the planet, with unparalleled insight into what consumers think, feel and say about brands.
With a global consumer panel of 15 million registered members, over 11 years of historic single-source data, and proprietary technology that connects data and simplifies the research process - YouGov is home to the largest collection of constant, entirely permissioned consumer opinion and rich behavioural intelligence in the world.
SheerID
SheerID’s leading digital verification platform instantly verifies the identity of individuals and businesses, enabling enterprises to deliver exclusive offers and experiences to high-value consumer communities while mitigating fraud and minimising friction. By using authoritative data sources to verify credentials in real-time within an organisation’s brand experience, SheerID delivers a seamless customer experience that reduces churn and fuels loyalty to drive revenue growth. As a result, the world’s biggest brands – including Amazon, BackMarket, Spotify and T-Mobile – rely on SheerID as their trusted verification partner.
Dash Hudson
Dash Hudson is more than a social media management platform. Accelerate your brand growth, analyze trends, and predict the performance of visual assets across key marketing and e-commerce channels. We're fascinated by how the world captures life through photo and video. We bring a combination of consumer sensibilities, great design, and technological chutzpah to deliver you the best images and the best data in the world. Sprinkle a little bit of je ne sais quoi on top and you've got Dash Hudson, a visual marketing platform used by the world's raddest, most discerning brands and publishers.
MediaValet
Since our debut in 2010, MediaValet™ continues to lead the rapidly emerging cloud-based digital asset management (DAM) industry. Our vision is to provide companies of all sizes and industries, around the globe, with an enterprise-class DAM solution that’s easy to use, accessible from any browser, infinitely scalable, highly secure and supported by the best DAM team in the world.
In early 2009, with 20 terabytes of digital assets under management and over 8,000 hotel customers, VRX Studios Inc., the world’s leading provider of photography and content services to the global hospitality and travel industries, desperately needed a digital asset management solution. After a frustrating, entirely unsuccessful, year-long search, the VRX team threw in the towel. There were simply no affordable digital asset management solutions that could meet VRX Studios’ needs.
Not one to shy away in the face of adversity, VRX Studios’ founder and CEO, David MacLaren, decided to tackle the challenge head on. Leveraging the power of Microsoft’s innovative platform-as-a-service (PaaS) cloud offering, Azure, David and VRX’s CTO, Jean Lozano, put together a team and built the first 100% cloud-based, enterprise-grade, digital asset management system – from scratch – on the Cloud. This was the beginning of the MediaValet Story.
Today, MediaValet stands at the forefront of the cloud-based digital asset management industry, ahead of all industry stalwarts, with David and Jean at the helm driving innovation and instilling the spirit and personality that has endeared MediaValet to many of the world’s leading brands.
Why become a Sponsor?
Watch our short video here to see why our current partners continue to benefit from sponsoring our events.
For more information or to discuss becoming a sponsor, please contact our sponsorship team on:
Engage CX Marketing Sponsors
Medallia
Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. Medallia captures experience signals created on daily journeys in person, on calls and digital channels, over video and social media and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment.
RedEye
RedEye uses a unique combination of data, people and technology to help B2C brands improve customer data and customer experience. The RedEye platform is an AI-driven marketing automation solution that provides our clients with the customer insight and data they need to drive highly personalised and successful multi-channel communications that attract, engage and convert customers.
Dot Digital
A business strategy to deliver on our ambitions
dotdigital Group plc is a leading provider of email marketing and omnichannel SaaS technology to empower digital marketing professionals. Our marketing automation platform is used by over 70,000 marketers in 156 countries worldwide, empowering global marketers to achieve outstanding results with superior tools and services.
Digital excellence has always been at the core of our business. Founded in 1999 as a web design agency, dotdigital has developed a globally compelling product suite. Our commitment to platform innovation and international growth makes it easy for serious marketers to start small, and scale quickly.
Orlo
Orlo - one platform to manage your digital conversations With a whole load of channels to toggle between and the public always watching, delivering social customer care and marketing content that knocks their socks off is no easy feat. The Orlo platform empowers you to manage your digital conversations from one place - so you can focus on what really matters - providing a great customer experience. Proud to be a British born brand, our servers are based here in the UK too. Sure, the platform is full of features, supports over 300 brands and manages millions of conversations, but it’s affordable too. Easy to implement, secure and scalable solutions with prices that don’t break the bank? Hello ROI! Contact us Twitter - @HelloOrlo LinkedIn - /HelloOrlo Facebook - @HelloOrlo Website: orlo.tech Tel: +44 121 368 1420 Email: hello@orlo.tech Jack Fox Business Development Manager Email: jack.fox@orlo.tech Tel: 07973368581 Laura Smith Business Development Manager Email: laura.smith@orlo.tech Tel: 07592845138
Artificial Solutions
At Artificial Solutions, we Make Technology Think! We believe that people should be able to interact with technology intelligently. Using their language, their terminology, across whatever device or service they choose. Our technology uses a form of AI we refer to as Natural Language Interaction (NLI). Delivered through our Teneo platform, it allows nonspecialists to rapidly develop enterprise strength, conversational applications that reason, analyze, and react—just like a human.
T: +44 (0)1635 523267
Selligent
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action. More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent Marketing Cloud’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners and resellers, Selligent Marketing Cloud serves over 30 countries with local, personalised service. Contact: T: +44 (0) 208 004 6051 E: Info.uk@selligent.com W:www.selligent.com
Thunder Head
Thunderhead is transforming customer engagement – empowering brands to understand each customer’s TRUE INTENT and continuously orchestrate individualised journeys for millions of customers across billions of touchpoints, seamlessly and in real time, driving topline growth, reducing cost-to-serve, and optimizing customer lifetime value. Our ONE Engagement Hub is an intelligent cloud-based customer engagement layer that works with, and across, your existing systems. ONE enables brands to understand, visualise, and optimise the customer journey in real time. It listens to a customer’s activity across all channels and touchpoints, building a view of what they look for: discovering interest, context and behaviour as they browse. Helping you understand each customer’s true intent and orchestrate individual journeys for every customer, across every touchpoint in real-time.
Contact: Catherine Tyson E: conversations@thunderhead.com W: www.thunderhead.com
Wizu
Wizu is an AI chatbot for conversational surveys that increases response rates, improves customer experience and helps you gain more actionable insight. We combine artificial intelligence with customer experience metrics such as Net Promoter Score, Customer Effort Score or CSAT, to analyse responses in real time allowing you to route by sentiment, close the loop, and create truly personalised and engaging conversations.
Contact:
Martin Powton E: martin@wizu.com W: www.wizu.com
Confirmit
Confirmit enables organisations to develop and implement Voice of the Customer, Employee Engagement and Market Research programmes that deliver insight and drive business change. Confirmit’s clients create multi-channel, multi-lingual feedback and research programmes that engage customers, empower employees, deliver a compelling respondent experience, and provide high Return on Investment.
Confirmit’s customer engagement model provides the power to listen to the Voice of the Customer, integrate it with financial, operational and free-form text data to generate powerful insight, and take action that will deliver effective business change and create competitive advantage.
Contact:
T: +44 (0)20 3053 9333
Siegel+Gale
We believe in the power of simplicity
At Siegel+Gale, we own it, defend it and live by it. We’re a brand strategy, design and experience firm. With unlimited imagination and a dedication to the facts, we build brands that cut through the clutter—and unlock success for our clients.
Eptica
While most companies now measure customer satisfaction, most admit to failing to get real business insight from listening to the Voice of the Customer. Current metrics and systems provide a rough guide to what customers are saying, but don’t give insight into why they are behaving in particular ways or deliver a true, real-time picture of their emotions. vecko, a new Customer Intelligence tool from Eptica, automatically converts digital conversations from both indirect and solicited feedback, into actionable insights that advance CX and add value to your business. Built on Eptica’s 18 years of experience in delivering multilingual customer engagement solutions, vecko’s advanced AI-powered innovation enables a deeper understanding of customer behaviour, emotions, risks of churn, intent and more. Designed to ‘democratise’ customer insight, vecko makes it easy to share customer experience intelligence across departments through intuitive, role-based dashboards, breaking down silos and enabling brands to make better business decisions, improve CX and generate immediate ROI. Contact: T: 0118 207 0660 E: marketing@eptica.com W: www.eptica.com
Critizr
Critizr is Europe’s leading customer feedback platform. Founded in France in 2012, the Critizr platform is today used in 25 countries by more than 80 of Europe’s biggest companies. It is transforming the way these businesses listen to and understand their customers, empowering their staff to take action and deliver a great customer experience every day.
Contact: Douglas Mancini, Vice President Sales EMEA T: 0203 911 7558 E: douglas.mancini@critizr.com W: critizr.com
mGage
mGage offers a mobile engagement tool enabling businesses to communicate on a personal level with customers across multiple channels. As global mobile engagement specialists, mGage harnesses SMS, voice, push, social channels and a multitude of messaging apps, to build relationships with their valued customers. With over 15 years of CRM experience, mGage expertly uses cloud-based SaaS systems to bring omnichannel communications to 800+ enterprises via 550 carriers globally. Contact: E: sales@mGage.com W:www.mGage.com
Kantar
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
Network Research
Network Research is a full service insights agency, specialising in improving the customer experience. For over 30 years we’ve been helping our clients build deeper, more profitable relationships with their customers. We use research to create actionable insight at all stages of the customer journey – from product development, customer acquisition and communications through to satisfaction, loyalty and retention. We use our in-house visualisation and technology teams to work with clients to produce creative and compelling ways to communicate insight stories for maximum impact. Contact: Richard Gaze T: 20 7680 5100 E: r_gaze@networkresearch.co.uk W:www.networkresearch.co.uk
NKD
We believe that employee engagement is as vital to company performance as external customer engagement. Over the last 12 years our solutions have impacted the performance of close to 1 million people across 220 countries. We specialise in helping you identify and solve your unique people challenges. Our success is built on delivering practical and engaging people solutions that make a difference to the bottom line. Our solutions work because they are grounded in rigorous science using proven methodologies. Vitally, we wrap them up with an engaging communications story that inspires behaviour change and ensures the results we deliver really stick.
Contact: Nab Kalsi, Business Development Director T: +44 (0) 203 4700 230 M: +44 (0) 7768 045 609 E: nab@nkd.co.uk W: www.nkd.co.uk
Genesys
Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 1,000 companies in 100+ countries trust our #1 customer experience platform to drive great business outcomes and create lasting relationships. Combining the best of technology and human ingenuity, we build solutions that mirror natural communication and work the way you think. Our industry-leading solutions foster true omnichannel engagement, performing equally well cross all channels, on-premise and in the cloud. Experience communication as it should be: fluid, instinctive and profoundly empowering.
Contact: W: www.genesys.com/uk
The First Word
Writing is one of the most powerful things we do at work, but so often the default setting for business writing is formal, complex and bland. And if we’re honest, we’re all guilty of it from time to time. That’s why we set up The First Word. To banish the blah, bull and bunkum from business writing. To help people write like human beings, not corporate clones. And to get organisations where they want to be by changing the way they use words. Because when you make writing better, you make business better.
Who is Attending?
- Customer Service
- Customer Experience
- Customer Insight
- Customer Strategy
- Digital Customer Experience
- Customer Loyalty
- Contact Centre
- Social Media
- CRM
- Marketing
- Direct Marketing
- Digital Marketing Specialists
- Operational
We are pleased to advise that this course is fully CPD accredited
Ticket Options
Click a ticket type below to find out what’s included in our packages.
Register for all ticket types using the form below
Venue Directions
Victoria Park Plaza – 239 Vauxhall Bridge Road, London, SW1V 1EQ, UK – Lower Level 2
Ideally located in the West End within walking distance of the Victoria London train station, the stylish Park Plaza Victoria London provides guests with a convenient transportation link to Gatwick Airport. The hotel is also close to coach, bus and Underground stations.
Enjoy proximity to the capital’s primary tourist sites, such as Buckingham Palace, the Houses of Parliament, Theatreland and Big Ben. Business travellers can take advantage of on-site meeting facilities and an Executive Lounge.
Situated just two minutes from the Gatwick Express and National Rail service at London Victoria Station, Park Plaza gives you easy access to Central London, Gatwick Airport and the south side of England.
From King’s Cross & St. Pancras Railway Station (Eurostar):
– Take the Victoria Line Southbound towards Brixton on the London Underground
– Depart at London Victoria Station
– Walk south on Wilton Road for 100 metres and Park Plaza Victoria London will be on your left
From London Heathrow Airport:
– Take the London Underground, eastbound on the Piccadilly line
– Change at Hammersmith Station and take the District line to London Victoria Station
– Walk south on Wilton Road for 100 metres
– Park Plaza Victoria London will be on your left
From London Gatwick Airport:
– Take the Gatwick Express train to London Victoria Station
– From the station, take the exit by Platform 2
– Turn right and walk 100 metres
– Park Plaza Victoria London will be on your left
From London Stansted Airport:
– Take the Stansted Express train to Liverpool Street Station
– Change to London Underground and take the Circle line to London Victoria Station
– Walk south on Wilton Road for 100 metres
– Park Plaza Victoria London will be on your left
Have a question? Contact us or check our Frequently Asked Questions (FAQ) page
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